Tag: Colombia

7 Colombian Podcasters Breaking Through in 2024

February 7, 2024

Spotify is home to more than 5 million podcasts. From impactful life stories to tips for conquering the world, the medium gives fans countless hours of content in a format that fits into any moment of their lives.

In Colombia, listeners are flocking to podcasts. In fact, Gen Z has a special affinity for them on Spotify, and the group makes up 41% of video-podcast consumers in the country. These listeners prefer to start their days with podcasts—a prime listening time is 6 to 8 a.m.—that cover music, health and wellness, culture and society, and much more.

For Spanish-language listeners on the hunt for new shows, we’ve rounded up some of our top podcast recommendations for 2024. These Colombian creators cover a wide range of topics—from humorous gossip to inspiring stories—so there’s something for everyone.

Gordas De Envidia de Camilo Pulgarín

On Gordas De Envidia de Camilo Pulgarín, Camilo Pulgarín‘s alter ego, María José, entertains fans with gossip, spicy questions, and funny anecdotes from his guests, which include social media personalities and artists from Medellín. The show more than doubled its listener count in its first 30 days on the platform, and is a podcast favorite for users between the ages of 18 and 24. 

Most-listened-to episode:

No Me Rindo By Silvy Araujo

Silvy Araujo is one of the best-known names in fitness in Colombia. The Cartagena-born certified trainer and entrepreneur has created a community with the slogan “No Me Rindo” (I don’t give up), and her signature phrase is also the title of her podcast. On her show, Silvy shares stories that go beyond healthy living. Her Spotify audience is predominantly aged 18 to 29 and based in Colombia, the United States, and Spain. Silvy’s show has climbed the charts, with 13 episodes entering the daily top 100 in Colombia on Spotify. 

Most-listened-to episode:

Táchalo – El Podcast De Sajú

The minds behind Sajú, one of Colombia’s most recognized environmentally focused ventures, created their podcast to share the philosophy of “Táchalo,” which is to “risk what is different, uncomfortable, or difficult to do.” Their podcast shares stories of people who tackle their dreams. The show is popular among listeners aged 18 to 24, and the podcast has grown 265% since its first month on the platform.

Most-listened-to episode:

Los Platos Sucios De La Rubia Inmoral

Ana María Cardona, known on social media as La Rubia Inmoral, uses her podcast to examine life, especially from a woman’s perspective. On Spotify, her show’s audience largely consists of users aged 18 to 29 in Colombia, the United States, and Spain. Since its 2021 debut, Los Platos Sucios De La Rubia Inmoral has seen its listenership increase 85% in its first 30 days on the platform, compared to the last month. The show has also seen 41 of its episodes enter Spotify’s daily top 100 chart in Colombia.

Most-listened-to episode:

VOS PODÉS de Tatiana Franko

Tatiana Franko, a seasoned journalist who has worked in television for more than 10 years, brings her interviewing skills to podcasting with her video podcast, VOS PODÉS de Tatiana Franko. “VOS PODÉS” (You Can) has become her signature phrase and is the message she hopes will resonate with listeners. She shares personal life stories of people who have gone through very challenging situations. The podcast has grown tremendously, resulting in 64 episodes’ reaching Spotify’s daily top 100 chart in Colombia. 

Most-listened-to episode:

Vivir Sin Permiso Con Abi

On this podcast, Daniela Abisambra deconstructs what it means to live life by your own standards. Her episodes include chats with guests from the entertainment and social media industry. Vivir Sin Permiso Con Abi has had four episodes on Spotify’s daily top 100 chart in Colombia. The show’s audience is largely aged 18 to 24 and lives in Colombia, Mexico, and the United States.

Most-listened-to episode:

Aleja y La Grúa Podcast

On this video podcast, Aleja and La Grúa discuss relatable stories with their listeners. Their funny commentary is a hit with fans and has helped 60 of their episodes enter Spotify’s daily top 100 chart in Colombia. The show’s success has transcended borders and is popular in the United States, Spain, Costa Rica, Australia, and Mexico.

Most-listened-to episode:

 

Check out this podcast playlist for a round-up of shows we’ve highlighted above. From insightful stories to tears of laughter, the playlist includes something for everyone.

Spotify and Delta Travel Across Cultures and Continents in the Passport Sessions Series

January 8, 2024

Frequent flyers already know some of the melodic perks that come with Spotify’s Delta partnership. Travelers have in-flight access to Spotify’s This Is… mixtape series and easy perusing of the Kids & Family hub  on Delta’s industry leading seatback entertainment. Now, the Spotify x Delta partnership is expanding with a new social docu-series, The Passport Sessions. 

Available for passengers to watch for free in-flight, The Passport Sessions showcase how artists and their music can influence cultures on the other side of the world. In each episode, two songwriters, producers, or artists will travel to a twin city—locations that share similar cultural and historical identities—and will be hosted by two local artists. The episodes will follow the creators on their journeys as they write and record music, and explore the destination’s food, culture, and history. 

“Music has a powerful way of uniting people, whether through shared musical tastes, influences, favorite artists, or culture,” shared Enrique Marquez Paris, Songwriter and Publishing Relations Manager at Spotify. “By bringing together emerging artists, songwriters, and producers from different parts of the world, The Passport Sessions give a rare glimpse into the songwriting process, showing firsthand how music and travel can inspire new connections and, ultimately, new art.”

We’re kicking off the series with “From Miami to Medellín,” which features Andy Clay and maye taking off from Florida and touching down in Colombia to meet and collaborate with Juan Duque and Aria Vega.

So what was the experience like? Aria, maye, and Andy share details.

How did your culture influence the song that you created during the inaugural Spotify Passport Sessions song camp?

maye: I’d like to think that we each added our own flavor to the song. It was definitely a challenge to make this song and see how all of our influences coexisted.

Aria: The language and expressions used in the song are a real part of how we express ourselves in Colombia. Afrobeats are also really popular on the Caribbean coast, so it was cool to have a little bit of influence from that.

Andy: The song we did was a perfect mix of the different flavors of all the writers and producers involved in the creative process. A little bit of afro, urbano, and pop defines the musical essence of our song.

What did you learn about yourself from this experience? What did you learn from your collaborators?

maye: I learned how to go with the flow and allow the song to unfold. From my collaborators, it was inspiring to see how everyone came up with ideas on the spot.

Aria: I learned to step out of my comfort zone. I usually work with two producers that know me and my taste in music so well that I don’t have to communicate what I like and don’t like. I also rarely work with songwriters. It was nice to meet and communicate with other people and learn from their talent, culture, and artistry. I also learned how they perceive a song from their artistry. That sounds simple, but it’s a whole world of melodies, harmonies, language, expressions, culture—it’s a lot.

Andy: I learned about the incredible music Aria and Juan are doing. I was already aware of the incredible job maye was doing with her project. I really enjoyed having three artists who were so different but at the same time so connected with the same energy, while writing our song.

How does travel impact both production choices and the songs you write?

maye: Traveling is a way to keep me inspired by absorbing whatever culture, sights, and traditions the place has to offer.

Aria: Travel impacts the songs I write because getting to know new places, their traditions, foods, their way of speaking, and overall culture is really inspiring. 

Andy: It has a great impact. Being in a different city with different weather, food, and musical influences give you another perspective on what we do!

 

The next time you’re flying with Delta, check out The Passport Sessions, located in the ‘Series’ section on your seatback entertainment screen. If you’re landlocked, you can still check out some of Andy and maye’s journey below.

Spotify’s 10-Year Journey Elevating Latin Creators

December 18, 2023

In 2013, Spotify embarked on a transformative journey in most of Latin America’s Spanish-speaking countries, a journey that has since reshaped the rhythm of global music. This tenth anniversary of our presence in the region is not just a landmark in the history of Spotify; it’s also a celebration of how Latin creators—propelled by the power of streaming—have taken the world by storm.

Back then, Spotify’s global Top 100 charts featured no Latin songs. Today the musical landscape is radically different. Latin beats have not only appeared on these charts, but they’ve conquered them, growing at 28% annually on Spotify. More than one out of every five songs in the global Top 100 is Latin—a clear indication of the genre’s rising dominance and widespread appeal.

This era has been marked by the emergence of groundbreaking artists from cultural hotspots like Mexico, Colombia, Argentina, and Puerto Rico who have topped charts and reshaped the cultural fabric. “The music scene has experienced a revolution in recent years, where Latin rhythms from reggaeton to música Mexicana are dictating the global pulse,” says Mia Nygren, general manager of Spotify in Latin America. “At Spotify, more than simply witnesses to this phenomenon, we have been facilitators; we’ve seen constant and permanent growth of the industry in the last decade. It is an honor to be the bridge that unites these talented artists with global audiences.” 

The impact of Spotify in this Latin music surge is undeniable. It’s been the digital confluence where artists have met fans, resulting in a 986% increase in Latin music listeners on Spotify worldwide from 2014 to 2023.

 

“I am extremely excited about the future for us in Latin America. We’ve come so far and we have room to grow, but of course that comes with a huge responsibility,” Mia continues. “There is still more talent to be discovered, and we are excited to help them go from local stages to regional to finally the global scene. It’s noteworthy that 21% of all Spotify global users are in Latin America, highlighting the significant impact and potential of this market.”

For the Record also had the opportunity to hear from a few artists who’ve been with Spotify from the beginning of our journey in Latin America. Read on for thoughts from Argentina’s Yami Safdie, Mexico’s Ha*Ash, and Colombia’s TIMO below.

Yami Safdie

How do you think Spotify has played a role in advancing your career?

Spotify is absolutely essential for anyone starting out in the music industry. It’s been a key player in my journey, unlocking opportunities from being featured on playlists to recommendations that introduce my music to potential fans. I’m so thankful for this; I don’t think I could have come this far without Spotify’s platform.

Can you share a story that highlights how Spotify has changed the way you connect with your audience?

I absolutely love checking out the playlists that feature my songs. It’s thrilling to see that a significant portion of my tracks’ streams come from these playlists and the listeners’ own libraries. The creative titles of these playlists are always a highlight for me—they’re just so much fun. I often share these playlists on my social media and have great conversations about them with my friends and family.

Ha*Ash

How do you think Spotify has played a role in advancing your career?

Spotify has played an essential role in the growth of our career. The playlists and the platform’s wide audience have allowed people who possibly weren’t familiar with our music to now know and enjoy it.

Can you share a specific case or story that highlights how Spotify has changed the way you connect with your audience?

Spotify has democratized music in every sense. Today an artist can create a song at home and freely release it for the whole world to listen to. Similarly, the audience has the freedom to decide whether they like it or not, without any intermediary. It’s democratic for both musicians and audiences alike.

TIMO

How do you think music streaming has transformed the consumption habits of fans around the world?

We think the most significant impact since Spotify entered our lives is the expanded access it provided to music and artists. Previously there were numerous constraints with the formats available, but streaming has simplified everything. This simplicity has skyrocketed the number of times artists’ music is played. Undoubtedly, the advent of Spotify has transformed our lives.

Can you share a specific case or story that highlights how Spotify has changed the way you connect with your audience?

We leverage features like Canvas for our music promotion. When releasing a new track, we invite our audience to share videos of them singing or enjoying the song. We always select the best ones and include them in our Canvas. This helps us attract more listeners to our music on the platform and fosters a deeper connection with the song.

Los 10 años de Spotify elevando a los creadores latinos

December 18, 2023

En 2013, Spotify comenzó un viaje transformador en la mayoría de los países de habla hispana de América Latina, un viaje que, desde entonces, ha redefinido el ritmo de la música global. Este décimo aniversario de presencia en la región no es solo un hito en la historia de Spotify; es una celebración de cómo los creadores latinos, impulsados por el poder del streaming, han conquistado al mundo.

Hace diez años, las listas globales Top 100 de Spotify no incluían canciones latinas, hoy en día el panorama musical es totalmente diferente. Los ritmos latinos no sólo han aparecido en estas listas; los han conquistado, teniendo un crecimiento del 28% anual en Spotify. Actualmente, más de una de cada cinco canciones en el Top 100 global es latina, una clara indicación de su creciente dominio y atractivo en general.

Esta era ha estado marcada por el surgimiento de artistas innovadores que no sólo encabezaron las listas de éxitos, sino que también redefinieron nuestra cultura. “La escena musical ha experimentado una revolución en los últimos años, donde los géneros latinos, desde el Reggaetón hasta la Música Mexicana, están dictando el pulso global”, comentó Mia Nygren, General Manager de Spotify en Latino América. “En Spotify, más que simples testigos de este fenómeno, hemos sido facilitadores, hemos visto un crecimiento constante y permanente de la industria en la última década. Es un honor ser el puente que une a estos talentosos artistas con audiencias globales. Es importante mencionar que el 21% de todos los usuarios de Spotify están en América Latina, lo que definitivamente demuestra el impacto y potencial del mercado”.

El impacto de Spotify en este auge de la música latina es innegable. Ha servido como puente digital donde los artistas conectaron con sus fans, lo que resultó en un aumento del 986% en los oyentes de música latina en Spotify a nivel global entre 2014 y 2023.

 

El extraordinario impulso de la música de habla hispana está profundamente arraigado en el género latino. Artistas de puntos culturales clave como México, Colombia, Argentina y Puerto Rico están a la vanguardia y sirven como embajadores globales.

“Estoy muy emocionada acerca del futuro para nosotros en Latino América. Hemos llegado muy lejos y tenemos espacio para crecer, pero, por supuesto, eso conlleva una gran responsabilidad”, comentó Mia. “Todavía hay más talento por descubrir y estamos emocionados de ayudarlos a pasar de los escenarios locales, a los regionales y finalmente a la escena global. Vale la penadestacar que el 21% de todos los usuarios globales de Spotify se encuentran en Latino América, lo que resalta el importante impacto y potencial de este mercado”.

For the Record también tuvo la oportunidad de hablar con algunos artistas que han estado con Spotify desde el inicio de nuestro viaje en Latino América. Sigue leyendo para conocer las opiniones de Yami Safdie de Argentina, Ha*Ash de México y TIMO de Colombia.

Yami Safdie

¿De qué manera crees que Spotify ha jugado un papel en el avance de tu carrera?

Creo que Spotify es totalmente fundamental a la hora de ser un artista emergente y empezar a construir una carrera musical. A mi me abrió muchísimas puertas, desde las playlists, hasta las funciones de exploración algorítmicas, como le va sugiriendo mi música a gente que le puede llegar a gustar. Estoy super agradecida con eso y probablemente no hubiese sido nada posible si no hubiese tenido la herramienta de Spotify.

¿Puedes compartir un caso o historia específica o que destaques como Spotify ha cambiado la forma con la que t e conectas con tu audiencia?

Me gusta mucho ver las playlists a las que agregan mis canciones, ya que gran porcentaje de las reproducciones de mis temas, vienen de ellas, y de las bibliotecas de los oyentes.  Disfruto mucho poder ver los títulos creativos de las playlists, son muy divertidos. Siempre las comparto en mis redes y converso mucho sobre el tema con las personas cercanas.

Ha*Ash

¿De qué manera crees que Spotify ha jugado un papel en el avance de tu carrera?

Spotify ha desempeñado un rol esencial en el crecimiento de nuestra carrera. Las playlists y la amplia audiencia de la plataforma han permitido que personas que posiblemente no estaban familiarizadas con nuestra música, ahora la conozcan y disfruten.

¿Puedes compartir un caso o historia específica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia?

Spotify es la verdadera democratización de la música en todo sentido. Hoy un artista puede hacer una canción en su casa, y ponerla libremente a que literalmente la escuchen en todo el mundo a través de la plataforma. Del mismo modo, la audiencia decide con la misma libertad si le gusta o no, sin tener ningún tipo de intermediario. Es democratico para los músicos y para las audiencias por igual.

TIMO

¿Cómo crees que el streaming de música ha llevado a transformar los hábitos de consumo de los fans de todo el mundo?

Consideramos que lo más importante, desde que llegó Spotify a nuestras vidas, fue el mayor acceso que generó a la música y a los artistas. Antes existían muchas limitaciones en los otros formatos que existían, con el streaming todo se volvió mucho más sencillo, lo que ha disparado la cantidad de reproducciones de los artistas. Sin duda, la llegada de Spotify nos cambió la vida.

¿Puedes compartir un caso o historia específica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia?

Usamos herramientas como los canvas para promocionar nuestra música. Por ejemplo, al lanzar una nueva canción, animamos a las personas a enviarnos videos cantándola o disfrutándola. Siempre seleccionamos los mejores y los incluimos en nuestro canvas. Esto nos ayuda a atraer más oyentes a nuestra música en la plataforma y fomenta una mayor conexión con la canción.

2023 RADAR Colombia Artists Release Spotify Singles in Collaboration with Renowned Producer Ovy On The Drums

November 24, 2023

RADAR Banner

Without a doubt, RADAR has become a home for new music. The Spotify program, which finds talented local emerging artists and gives them the platform they need for a global reach, has especially taken hold in Colombia. Over the course of 2023, RADAR Colombia has gone to new heights by working with Ovy On The Drums, the renowned producer for KAROL G. Ovy, who is also an artist in his own right, joined forces with Spotify to collaborate with three promising Colombian artists on new music.

Ovy, who was also a RADAR artist in 2020,  is the perfect partner to help these promising artists increase their visibility both on digital platforms and beyond, and teach them the composition and production processes used by the region’s and the world’s most outstanding artists. 

This year, RADAR in andean countries has also evolved to provide more solid support to the careers of our program artists. To aid in our search for talented acts, and to ensure our process is informed and equitable, we embarked on a RADAR tour where we connected with over nine promising artists, all of whom had clear plans for launching their work, showed steady commitment to their projects, and were backed by solid teams. From this talented group, we selected the three artists of the year :  Junior Zamora, Valentina Rico, and Loyal Lobos. We flew all three artists to Medellín to record a Spotify Single with Ovy On The Drums.

Get to know the artists and listen to their singles below.

Junior Zamora

Originally from Cali, Colombia, Junior Zamora established himself in the world of music as a talented composer, arranger, singer, producer, and multi-instrumentalist. His unique style, which combines Afro influences with coastal rhythms, urban currents, R&B, and Latin Pop, is reflected in his greatest hits. Junior’s ability to capture and convey a wide range of musical nuances establishes him as a prominent figure in Colombian music.

Valentina Rico

Valentina Rico, a singer and songwriter from Medellín, Colombia, made her mark in the music industry when she was a teenager. Working with Sony Music Publishing Latin, she has written songs for artists such as David Bisbal, Paulina Rubio, Luis Fonsi, Morat, and Danna Paola. Her career includes hits like her album Si Te Soy Sincera and singles like “Miel” and “En Qué Planeta,” which have boosted her recognition as one of the breakout artists. She has also participated in the RADAR Songwriters program.

Loyal Lobos

Loyal Lobos is the musical project of Andrea Silva, a singer and songwriter based in Los Angeles, originally from Bogotá, Colombia. Her songs, which reflect memories of her childhood and experiences as a young adult, address themes of love, sexuality, and femininity. Introduced to music from her childhood, Silva moved to Los Angeles at 18, where Loyal Lobos was born.  Her latest EP, LOBA Vol I, has mesmerized her fans with songs like “Si Volviera A Conocerte” and “Autosabotear“.

These types of programs and projects create more opportunities for emerging artists. In fact, Junior Zamora, was signed by Sony Music after being announced as a RADAR artist.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

Artistas RADAR colombianos presentan nuevas colaboraciones con el reconocido productor Ovy On The Drums

November 24, 2023

RADAR Banner

RADAR, el destacado programa de Spotify, se ha consolidado como una plataforma clave para el descubrimiento de nuevo talento. Esta iniciativa, que apoya a artistas emergentes al proporcionarles herramientas para desarrollar sus proyectos y llegar a audiencias globales, ha tenido un impacto bastante importante en Colombia. Este año, el programa ha dado un gran giro al colaborar con Ovy On The Drums, el reconocido productor de KAROL G. El paisa, detrás de éxitos como “TQG” y “PROVENZA”, se unió a Spotify para crear nuevos hits con tres promesas de la música en Colombia. 

Ovy es el aliado perfecto para impulsar a estas nuevas figuras locales y aumentar su visibilidad, así como compartir las mejores prácticas en los procesos de composición y producción de las grandes estrellas del mundo. 

Este año, el programa ha evolucionado para brindar un apoyo aún más sólido a las carreras de los artistas. Con el propósito de encontrar a las nuevas promesas y asegurar un proceso de selección informado y equitativo, realizamos una gira donde conectamos con cerca de nueve artistas emergentes, que tenían planes concretos de lanzamiento, proyectos a largo plazo y equipos consolidados. 

Fue así como finalmente seleccionamos a Junior Zamora, Valentina Rico y Loyal Lobos, quienes volaron a Medellín para grabar un Spotify Single cada uno con el productor. 

Conoce a los artistas y escucha sus nuevos singles

Junior Zamora

Originario de Cali, Colombia, Junior Zamora se estableció en el mundo de la música como un talentoso compositor, arreglista, cantante, productor y multi instrumentista. Su estilo único, que combina influencias afro con ritmos de la costa, corrientes urbanas, R&B y Pop Latino, se refleja en sus mayores éxitos. La habilidad de Junior para capturar y transmitir una amplia gama de matices musicales lo establece como una figura prominente en la música colombiana.

Valentina Rico

Cantante y compositora de Medellín, Colombia, ha marcado su huella en la industria musical desde su adolescencia. Trabajando con Sony Music Publishing Latin, ha creado canciones para artistas como David Bisbal, Paulina Rubio, Luis Fonsi, Morat y Danna Paola. Su carrera incluye éxitos como su álbum ‘Si Te Soy Sincera’ y singles como “Miel” y “En Qué Planeta“, que han impulsado su reconocimiento como una de las artistas revelación. También ha participado en el programa “Radar Songwriters”.

Loyal Lobos

Loyal Lobos es el proyecto musical de Andrea Silva, una cantante y compositora radicada en Los Ángeles, oriunda de Bogotá, Colombia. Sus canciones, que reflejan memorias de su niñez y experiencias como adulta joven, abordan temas de amor, sexualidad y feminidad. Introducida a la música desde su infancia, Silva se trasladó a Los Ángeles a los 18 años, donde nació Loyal Lobos. Su más reciente EP LOBA Vol I, ha cautivado a sus fans con canciones como “Si Volviera A Conocerte” y “Autosabotear”.

Programas como RADAR crean más oportunidades para artistas emergentes. De hecho, Junior Zamora fue firmado por Sony Music después de ser anunciado como artista RADAR.

Descubre canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Perú en nuestra lista de reproducción RADAR Andinos.

Spotify Honors EQUAL Global Ambassador Shakira With a Special Day Dedicated to Her Enduring Legacy

September 15, 2023

Standing tall on the global stage as a beacon of Latin music and representation, Shakira has blessed fans with soulful lyrics over a musical journey that has spanned three decades. Beyond her musical achievements, Shakira’s impact on the worlds of culture and education have been notable. The Barranquilla, Colombia, native has healed hearts, sparked joy, evoked memories, and empowered many with songs that celebrate her Colombian and Latin identity, like “Hips Don’t Lie.”

What better way to acknowledge Shakira’s enduring legacy than to dedicate an entire day to the global pop star? That’s precisely why Spotify initiated the #ShakiraDeservesADay campaign—#ShakiraMereceUnDía in Spanish—where Colombians had the opportunity to voice their support for this special celebration on social media.

Spotify rinde homenaje a Shakira, embajadora global de EQUAL, con un día especial dedicado a su trayectoria musical

September 15, 2023

Como ícono de la música latina a nivel internacional, Shakira ha brindado a sus seguidores letras profundamente emotivas a través de una carrera musical que abarca tres décadas. Sin embargo, más allá de su música, la influencia de la colombiana en la cultura y la educación ha dejado un impacto notable. La oriunda de Barranquilla, Colombia, ha confortado corazones, despertado sonrisas, evocado nostalgias y empoderado a multitudes con temas emblemáticos como “Hips Don’t Lie“, que resaltan su rica herencia e identidad colombiana y latina.

¿Qué mejor manera de celebrar el inconfundible legado de Shakira que creando un día entero en su honor? Con este propósito en mente, Spotify lanzó la campaña #ShakiraMereceUnDía, a través de la cual los colombianos encontraron la ocasión perfecta para manifestar en redes sociales su cariño y admiración hacia la artista.

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth

August 10, 2023

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe.

And today on Spotify, hip-hop is thriving, with artists and fans from around the world discovering and connecting with one another. In 2023, nearly a quarter of all streams on Spotify globally are hip-hop music, led by artists like Drake, Nicki Minaj, 21 Savage, Ice Spice, and Metro Boomin.

But it goes further than that . . . 

  • Hip-hop is one of the most-listened-to genres globally on Spotify, and more than 400 million users around the world have streamed hip-hop music in 2023 so far.
  • RapCaviar ranks as the second most-followed playlist on Spotify. 
  • Around the globe, there are over 53 million user-generated and Spotify-curated playlists on Spotify that mention hip-hop or rap in the title of the playlist, and over 2 billion playlists that contain at least one hip-hop song. 
  • For the past three years, almost half of Spotify’s Top 50 most-streamed artists globally have been hip-hop or rap artists. 

One of the most distinct aspects of hip-hop culture is its regionality, with the unique sounds coming out of local U.S. scenes like New York, Atlanta, Los Angeles, and Miami helping one of the most dynamic genres in the world flourish.

That’s why we’re celebrating these iconic regions with a series of original murals created by Raj Dhunna. 

Las artistas colombianas que están llevando el pop a otro nivel

July 10, 2023

El pop colombiano está generando un eco poderoso tanto en la escena musical local como en la internacional. Con el crecimiento en reproducciones de artistas colombianas en este género, esta reciente ola, impregnada de ritmos adictivos y letras llenas de fuerza, está desafiando las normas y reimaginando lo que conocíamos de este estilo musical. 

En el corazón de este movimiento se encuentran cinco artistas femeninas del país. Todas han hecho parte de los programas de Spotify y, con su innegable talento y autenticidad, están trazando nuevos caminos en la industria. De hecho, el 90% de los streams y el 88% de los descubrimientos de pop hecho localmente en 2023 provienen de fuera de Colombia.

Elsa y Elmar

Reconocida por su estilo único, Elsa y Elmar ha experimentado un aumento del 24% en reproducciones en Spotify en el último año. Su música, incluyendo canciones populares como “Ojos Noche“, “Planeando El Tiempo“, y “Grecia“, resuena en México, España, Estados Unidos, Argentina y su Colombia natal, sumando hasta 2,7 millones de oyentes mensuales en Spotify.

Juliana

Esta talentosa artista de Bogotá ha tenido un crecimiento del 203% en reproducciones en Spotify durante el último año. Ganadora del Grammy Latino a Mejor Nueva Artista en 2021, Juliana ha consolidado una base sólida de más de 590 mil oyentes mensuales en Spotify. Dentro de sus canciones con más reproducciones en la plataforma está “Toda la Vida”, “Muchachitos feat. Humbe”, “La Primera Vez”, y “Cóseme (2:22 am)”.

Susana Cala

Con un crecimiento del 131% en reproducciones en el último año, Susana Cala, una de las últimas incorporaciones al programa Equal de Spotify, ha conquistado los corazones de los oyentes en México, Argentina, España, Colombia y Chile, principalmente. Sus éxitos “Domingo – Acústico“, “Mi Canción Favorita“, y “No Fue Tu Culpa” han ayudado a sumar más de 426 mil oyentes mensuales en Spotify.

Vale

Este dúo de hermanas de Cartagena ha experimentado un crecimiento en reproducciones en Spotify del 27% durante el último año. Con éxitos como “Puente“, “Para Verte“, y “Aguaceros“, las artistas VALE han creado una sólida base de fans en México, Estados Unidos, Colombia, España y Perú, acumulando más de 268 mil oyentes mensuales en Spotify.

Valentina Rico

Con un notable crecimiento del 153% en reproducciones en Spotify en el último año, Valentina se está consolidando como una prominente figura en el escenario del pop colombiano. Sus canciones “Nada de Nada“, “Tensión“, y “No Voy a Ser Yo” , se oyen principalmente en México, Colombia, Estados Unidos, Perú y Argentina.

Estas artistas representan la vanguardia de una nueva era del pop colombiano, marcada por el poder femenino y la creatividad sin límites. Su influencia se extiende más allá de las fronteras de Colombia, dejando su huella en el panorama musical mundial y demostrando que el futuro del pop colombiano es brillante y resonante.

Check Out Sonido Perpetuo, Our New Public Studio Built for Medellín’s Emerging Talent

May 2, 2023

The musical history of Medellín is one of passion, creativity, and talent rooted in a rich past. Over the years, this Colombian city has become a beacon of music, art, and innovation. To continue strengthening Medellín’s creative ecosystem, we’ve teamed up with welfare fund Comfama and the Perpetuo Socorro Corporation to launch Sonido Perpetuo, a new public recording studio aimed at supporting emerging talents from the city.

Located in Medellín’s El Perpetuo Socorro creative district, Sonido Perpetuo offers access to a wide range of high-quality equipment for recording vocals, as well as instruments like guitars and percussion. It’s also a space where artists and creators can hang out and network with peers and industry professionals alike.

Conoce Sonido Perpetuo, nuestro nuevo estudio público para el talento emergente de Medellín

May 2, 2023

La historia musical de Medellín se ha forjado con pasión, creatividad y talento, todo ello cimentado en un pasado culturalmente rico. Con el paso del tiempo, esta emblemática ciudad colombiana se ha consolidado como un referente en el ámbito de la música, el arte y la innovación. Por esta razón, en aras de seguir impulsando el ecosistema creativo de Medellín, hemos establecido una alianza con la caja de compensación Comfama y la Corporación Perpetuo Socorro para inaugurar Sonido Perpetuo, un novedoso estudio de grabación público que tiene como objetivo respaldar a los talentos emergentes de la ciudad.

Ubicado en el distrito creativo de El Perpetuo Socorro en Medellín, Sonido Perpetuo ofrece acceso a una amplia gama de equipos de alta calidad para grabar voces, y algunos instrumentos como guitarras y percusiones. También es un espacio donde artistas y creadores pueden pasar el tiempo y establecer contactos con colegas y profesionales del sector.