Marking a first, Spotify has launched the Upcoming Releases hub—a destination solely dedicated to highlighting soon-to-be-released albums powered by Countdown Pages, a feature introduced last year.
This hub provides users with a one-stop shop to explore personalized recommendations based on their listening history. Located under the Search tab on mobile, fans can easily find the “Upcoming Releases” tile to browse these personalized suggestions and the top 10 global Countdowns based on the number of pre-saves.
Fans can easily pre-save multiple upcoming releases directly from the hub and quickly jump into Countdown Pages to preview the tracklists, stream released singles, watch Clips, find merch, and follow the countdown right up until release. Then, on release day, we’ll send a push notification to all the fans who’ve pre-saved, automatically adding the music to their library.
We’ve already seen the success and momentum Countdown Pages can build. Since launching in summer 2024, 60% of major artists—including Charli xcx, Billie Eilish, and Bad Bunny—have used Countdown Pages to drive pre-release hype with fans.
Countdown Charts come to Spotify socials
In addition to the Upcoming Releases hub, we’re rolling out Countdown Charts on our Spotify and Spotify for Artists social channels, giving fans more ways to stay in the know. Every Wednesday, we’ll post an updated list of the top 10 Countdown Pages with the most total pre-saves globally.
“The Upcoming Releases hub is about celebrating what’s next in music, and Countdown Charts bring a whole new level of visibility to releases that fans are most excited about,” said Madeleine Bennett, Senior Director, Head of Global Music Go-to-Market. “By ranking the top pre-saved releases globally, we’re giving artists a powerful new way to build anticipation and connect with their biggest fans in the lead-up to release day.”
For eligible artists (i.e., artists with at least 5,000 active listeners in the last 28 days), be sure to create a Countdown Page for your upcoming album or EP to be eligible for the hub and charts.
Taylor Swift sets a new pre-save record
Update as of September 29, 2025: Since launching the Upcoming Releases hub, we’ve seen incredible momentum from artists and fans alike. Now, to show fans just how much their support matters, Spotify will begin sharing pre-save counts for the top 10 Countdown Pages worldwide directly within the hub.
Leading the pack is Taylor Swift’s upcoming album The Life of a Showgirl, which just became the first Countdown Page to surpass 5 million pre-saves, making it the most pre-saved album Countdown in Spotify history.
In the weeks leading up to the release, Taylor built anticipation with a series of strategies: unveiling the tracklist, dropping exclusive Fans First merch, and adding special Spotify Clips for fans.
If you’re an artist looking to maximize your own Countdown Page, here’s what works best: Share it widely on social, upload engaging Clips like teasers or behind-the-scenes footage, and set up your page as early as possible. On average, Countdown Pages published at least seven days before release see nearly twice as many pre-saves than those published later.
And the impact lasts: Nearly one in seven listeners who pre-save through a Countdown Page become super listeners by release week. It’s proof that Countdown Pages don’t just drive first-week streams—they help build lasting fandom.
Want to see which artists are building the most excitement? Check out the Upcoming Releases hub to explore the top 10 Countdown Pages—updated daily—and watch the numbers climb. And don’t forget to follow @spotify and @spotifyforartists for weekly Countdown Charts.
Recent Comments