In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, returns in 2025 with even more energy, connection, and purpose.
What began in 2021 as a music-focused event has become something bigger. It’s now a gathering space for Afro-Brazilian expression in all its forms. AMPLIFIKA Day brings together artists, fans, and cultural voices to honor the stories that shape Brazilian identity.
“AMPLIFIKA was born to give visibility to Black artists, but what we see today goes beyond that — it’s a cultural transformation. We’re celebrating not only art, but also the stories, places, and futures inspired by Brazilian Black music,” said Luciana Paulino, Head of Artist and Label Partnerships at Spotify Brazil. “It’s about creating real opportunities, strengthening creative communities, and ensuring that Afro-Brazilian voices are at the center of conversations about culture and innovation in Brazil.”
At its heart, AMPLIFIKA has always been about visibility and access. Its music program has helped launch the careers of standout artists like Duquesa, Mc Kadu, Milthinho, Cryzin, Maru2D, Sued Nunes, Bela Maria, Enme, Renan Oliveira, and Jotapê. Through workshops, mentorship, and performance opportunities, the initiative offers real support to emerging talent. It continues to show what’s possible when new voices are given the space they deserve.





















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