Tag: mexico

Spotify Sessions Launch in Latin America, Handing Creative Control to Artist-Led Trios

November 6, 2025

The world is listening to Latin America. The region’s artists are consistently setting the tempo for global music culture, and to celebrate this creative influence, we’re launching Spotify Sessions, a new video project that puts artistry first.

Spotify Sessions are crafted by a unique trio: a lead artist, a music director, and a visual director working as a single creative unit. The result is a five-track video EP that reimagines an artist’s songs through a distinct visual performance, combining sound and vision in a unique way for fans.

Spotify Sessions are part of Spotify’s music video experience, available to Premium subscribers in our beta markets. In Brazil and Colombia, music videos are also available to Free listeners.

Creative trios, complete freedom

Instead of adapting to a preset format, Spotify Sessions are built on creative freedom. Artists and their handpicked teams shape every aspect of the session, from musical arrangements to visual concepts. Some sessions happen on a stage, others in unexpected spaces, but every performance is designed to be true to the artist’s creative world.

This project builds on the momentum of music videos on Spotify, which have already strengthened the connection between artists and fans across Latin America. It’s a format designed to celebrate experimentation and reflect the cultural shifts happening across the region.

Experience the first Spotify Sessions

Crudo Means Raw (Colombia)

Rapper and producer Crudo Means Raw joins forces with music director Adan Naranjo and visual director George Gallardo.

“‘X-TRA’ is a message to those who listen to me: Let’s learn to nourish our souls with what’s organic and natural,” said Crudo about the previously unreleased song he performed. “Always choose what’s good for your health—both spiritual and physical. I chose ‘X-TRA’ because it was the perfect time for it to come to light.”

Ana Castela (Brazil)

Sertanejo singer Ana Castela teams up with music directors Douglas Moda and Lucas Vaz and visual director Edvaldo Raw.

“We took five songs and transformed them into other musical genres — which was challenging for me. I’m very happy that, among so many talented artists, I was chosen to represent my genre, sertanejo,” said Ana Castela. “It’s also a chance to unite music in Latin America and reach other countries. It’s another way to show Brazilian power.”

RØZ (Mexico)

The electronic music duo RØZ collaborates with music directors COASTCITY and visual director Humainleau (Jonathan García).

“Mexico is one of the most powerful cultural markets in Latin America, driving local talent that’s rewriting the rules,” said Manolo Cabrera and Hugo Lara of RØZ. “Our Spotify Session becomes a reflection of the country’s vibrant creative evolution, where we aim to build a deep connection here and around the world.”

KayBlack (Brazil) + Burna Boy

Trap artist KayBlack and Afrobeats icon Burna Boy come together with music directors Fejuca and Nave and visual director Junior Scoz.

“Sharing this Spotify Session with Burna Boy was incredible,” said KayBlack. “We collaborated, exchanged ideas, and were warmly welcomed. I hope everyone feels the vibe we put into these songs and absorbs the message we want to convey.”

Peces Raros (Argentina)

Electronic rock duo Peces Raros teams up with music director Gustavo Borner and visual director Lautaro Esposito.

“We wanted to show everything Peces Raros can be: rock, electronic, at times more song-driven, a bit of jam,” said Lucio Consolo and Marco Viera of Peces Raros. “And something we really wanted people to notice is that the Session is performed completely live—no pre-recorded elements, no edits, no cuts.”

A platform for the next generation

Spotify Sessions represent our continued investment in video and our direct collaboration with the artists and creatives contributing to the next wave of Latin music. 

“With video on Spotify, we’re giving users the opportunity to discover music in a bigger way,” said Mia Nygren, General Manager, Latin America, at Spotify. “Spotify Sessions are developed to surprise fans and give the artists behind them a format where they can truly express themselves. Celebrating Latin American music and creativity through this new experience is an honor and an important part of our work to support the next generation of stars coming from this part of the world.”

Cómo México se convirtió en uno de los mayores hubs de K-Pop en Spotify

August 13, 2025

Con una mezcla vibrante de pop, hip-hop, R&B, electrónica y rock, el K-Pop en México no es solo un género: es una forma de vida. Con más de 14 millones de fans del K-Pop en Spotify, México se posiciona como el quinto mercado más grande del mundo para este fenómeno, y el único país de habla hispana dentro del top 10 global. Desde picos de reproducciones hasta enormes comunidades de fans, la pasión por el K-Pop en México se vive con fuerza.

Para celebrar el Día Mundial del K-Pop, destacamos las tendencias de escucha y el poder del fandom que han hecho de Spotify un epicentro para la escucha de K-Pop en México. Descubre los datos clave en nuestra infografía.

Un fandom como ningún otro

La ola coreana es un movimiento que lleva años tomando fuerza. Llegó a México en los 2000, cuando los dramas coreanos y sus bandas sonoras despertaron curiosidad. Pero fue en la década de 2010, con la llegada de grupos como BTS, BLACKPINK, TWICE, Stray Kids, y Red Velvet, cuando el K-Pop realmente explotó. Desde entonces, los streams de K-Pop en Spotify México se han disparado, creciendo más de un 500% solo en los últimos cinco años.

¿Qué hace diferente al fandom mexicano? No es solo la cantidad de horas que pasan escuchando—sobre todo la Gen Z—sino la forma en que viven y respiran el K-Pop. En México, los fans no solo escuchan: se organizan, crean y celebran. Llenan conciertos, hacen eventos temáticos y bazares, y construyen comunidades vibrantes. En redes sociales, son una fuerza imparable: marcan tendencias, apoyan a sus idols y difunden la cultura del K-Pop por todos lados. Incluso integran el sabor local, incorporando elementos de la cultura mexicana en fan art, memes y todo tipo de expresiones creativas.

Por qué el K-Pop conecta en México

La narrativa emocional y los visuales deslumbrantes del K-Pop han tocado una fibra muy especial en los oyentes mexicanos. Las canciones abordan temas universales como el amor, la amistad y el superar obstáculos, creando un sentido de comunidad y pertenencia entre los fans. Para muchos, el idioma no es una barrera: la música y los artistas se sienten cercanos y auténticos.

“Los artistas de K-Pop conectan con sus fans al mostrarse reales y hablar abiertamente de sus emociones, algo que resuena profundamente con los jóvenes en México”, dijo Alejandro Grageda, Head of Music de Spotify México. “También promueven una visión optimista del mundo—algo que inspira a los fans a soñar, creer en un futuro mejor y construir comunidades fuertes y solidarias.”

En Spotify nos enorgullece haber sido parte del crecimiento del K-Pop en México, ofreciendo un espacio para descubrir nueva música y celebrar a sus idols favoritos. Seguiremos apoyando a la comunidad, a los artistas y a los momentos que hacen tan especial a este género.

Dale play a la playlist insignia de Spotify K-Pop ON! (온) para escuchar los últimos hits. Y mantente al pendiente de una serie de videos especial que celebra la pasión y creatividad de los fans mexicanos del K-Pop, muy pronto en @spotifymexico.

How Mexico Became One of the World’s Biggest K-Pop Hubs on Spotify

August 13, 2025

A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico—it’s a way of life. With more than 14 million K-Pop fans on Spotify, Mexico stands as the genre’s fifth-largest market worldwide and the only Spanish-speaking country in the global top 10. From streaming surges to massive fan communities, Mexico’s passion for K-Pop runs deep.

To celebrate World K-Pop Day, we’re spotlighting the streaming trends and fandom power that make Spotify an epicenter for K-Pop discovery in Mexico. Explore the highlights in our infographic below.

A fandom like no other

The Korean wave is a movement that’s been building for years. It first hit Mexico in the 2000s, when Korean television dramas and their soundtracks sparked curiosity. But it was the arrival of groups like BTS, BLACKPINK, TWICE, Stray Kids, and Red Velvet in the 2010s that truly ignited a K-Pop explosion. Since then, K-Pop streams on Spotify in Mexico have skyrocketed, growing by more than 500% in the last five years alone.

What sets Mexican fans apart? It’s not just the hours spent streaming—especially among Gen Z—but the way they live and breathe K-Pop. Devotees in Mexico organize, create, and celebrate. They fill concert venues, host themed events and bazaars, and build thriving communities. On social media, they’re a force—starting trends, supporting their idols, and spreading K-Pop culture far and wide. And they put their own spin on the movement, weaving Mexican culture into fan art, memes, and other creative content.

Why K-Pop resonates in Mexico

K-Pop’s emotional storytelling and dazzling visuals have struck a powerful chord with Mexican listeners. The songs explore universal themes like love, friendship, and overcoming obstacles, helping foster a sense of community and belonging among fans. For many, language isn’t a barrier—the music and artists still feel personal and relatable.

“K-Pop artists connect with fans by being real and speaking openly about their feelings, which really resonates with young listeners in Mexico,” said Alejandro Grageda, Head of Music, Spotify Mexico. “They also promote an optimistic vision of the world—something that inspires fans to dream, believe in something better, and build strong, supportive communities together.”

Spotify is proud to have played a part in K-Pop’s rise in Mexico, offering listeners a place to discover new music and celebrate their favorite idols. We’ll keep supporting the community, the artists, and the moments that make this genre so special.

Press play on Spotify’s flagship K-Pop ON! (온) playlist to hear the latest hits. And check out a special video series celebrating the passion and creativity of Mexican K-Pop fans on @spotifyLATAM.

Fans Vote Mexico’s Top Podcasting Stars at Spotify Mexico’s Inaugural Podcast Awards

June 5, 2025

On Wednesday, Spotify brought together Mexico’s vibrant podcast community for a night to remember: the first-ever Spotify Podcast Awards. The ceremony gathered more than 300 industry guests and nearly 200 top fans of nominated shows, making it a milestone moment for creators, listeners, and the country’s booming audio scene.

Lupita Villalobos and Kass Quezada, the fan-favorite duo behind Las Alucines, served as hosts, keeping the crowd entertained with their signature wit and spontaneous style.

Lupita Villalobos and Kass Quezada

Throughout the evening, several Mexican creators—including Miss Diamond, Eduardo Videgaray, José Ramón Sancristóbal “El Estaca,” Kikis, Ana Julia, Toño Cervantes, Mario Huerta, Mau Nieto, Román Torres, Janis and Maldo from Las Morras Malditas, Romina Sacre, Grecia Castillo, Conder, and Bastian—took the stage to present awards across 10 categories.

But it wasn’t just about the creators—this was a celebration of the listeners, too. Nearly 8 million votes were cast by fans in the lead-up to the show, and hundreds were there in person to cheer on their favorites, proving once again that podcasts are all about community.

The fans have spoken: Meet your winners

Fans showed strong engagement across categories, with nominees representing the breadth and diversity of Mexico’s podcasting landscape. Without further ado, here are the winners of the inaugural Spotify Podcast Awards:

Top of the Top Podcast

Breakthrough Podcast 

Favorite Comedy Podcast 

Favorite Horror Podcast 

Favorite Interview Podcast 

Favorite Gossip Podcast

Favorite Wellness Podcast

Favorite “Love Stuff” Podcast

Favorite True Crime Podcast 

Favorite Documentary Podcast  

Spotify Celebrates Mexico’s Booming Podcast Scene With First-Ever Podcast Awards

April 30, 2025

Mexico’s love for podcasts is no longer a trend—it’s a lifestyle. With more than 27 million people in Mexico tuning into podcasts on Spotify in 2024 alone, a 19% increase from the previous year, we’re thrilled to celebrate the country’s vibrant podcasting community with the first-ever Spotify Podcast Awards.

“The Spotify Podcast Awards seek to become a recognition worthy of the talent and creativity of podcasters in Mexico,” said Thais Tavara, Head of Podcasts, Spotify Mexico. “Our goal is to celebrate the cultural impact of podcasts in the country, while offering fans a creative way to recognize their favorite creators voting through the app.”

The awards recognize podcasts across 10 categories, from comedy and true crime to wellness and gossip, celebrating the diverse range of content that resonates with Mexican listeners. The nominees were selected by Spotify based on a combination of listener data and critical acclaim from 2024.

From May 7 to May 21, fans will be able to vote for their favorite podcasts directly through the Spotify app. Free users will have one vote per category per day, while Premium users will have three votes per category each day. The winners will be announced live on Spotify Mexico’s TikTok account on June 4.

Without further ado, check out the full list of nominees below.

Top of the Top Podcast

Breakthrough Podcast 

Favorite Horror Podcast 

Favorite Interview Podcast 

Favorite Comedy Podcast 

Favorite Wellness Podcast

Favorite Gossip Podcast

Favorite Documentary Podcast  

Favorite True Crime Podcast 

Favorite “Love Stuff” Podcast

Spotify Celebrates Women in Music: A Global Spotlight on Talent and Achievement

March 7, 2025

Spotify is dedicated to amplifying and celebrating the incredible contributions of all artists and creators worldwide. As part of that commitment, on March 6 we teamed up with Billboard to host the first-ever Women in Music Executive Honoree Reception, an intimate gathering in Los Angeles.

The evening served as a pre-celebration for the magazine’s annual Women in Music event on March 29, which recognizes top artists, creators, producers, and executives for their contributions to the industry.

Gabito Ballesteros Honors the Legacy of Ariel Camacho With His New Spotify Single, ‘Te Metiste’

February 26, 2025

It has been 10 years since the world lost corridos tumbados godfather Ariel Camacho, but the influence of the Sinaloan singer-songwriter remains stronger than ever. His signature requinto and minimalist style paved the way for a new generation of artists now dominating international stages, like Natanael Cano, Peso Pluma, Fuerza Regida, and Christian Nodal.

Included in this group is Gabito Ballesteros, who was publicly encouraged by Ariel to keep pushing forward with his career. Today, Gabito is the eighth-most-streamed artist on Spotify in Mexico, and along with Spotify, he is honoring Ariel’s legacy with the release of his Spotify Single, “Te Metiste,” one of the greatest hits by Ariel and his band, Los Plebes del Rancho.

“For many, Ariel is an idol. Not just because of his age but because of how he started from the bottom, picked up a guitar, and made it happen,” Gabito said while recording the Spotify Single. “Many of us followed that path, and that’s why we relate to him so much. We owe a lot to Ariel Camacho, and that will never change.” 

Gabito is not the only artist who has felt the positive effects of Ariel’s impact. Globally, Música Mexicana has grown by nearly 450% over the last five years, and Ariel was a key figure in making this phenomenon possible.

“Ariel Camacho was one of the first artists to bring sierreño to the mainstream. Before him, this genre was entirely regional, deeply rooted in northwestern Mexico,” said Alejandro Grageda, Artist & Label Marketing Lead at Spotify Mexico. “After his passing, artists who grew up listening to him started blending his style with trap and hip-hop elements, shaping the evolution of sierreño into what we now know as corridos tumbados.” 

Ariel’s Songs Are Louder Than Ever

Ariel’s songs have not only remained relevant in the years since his passing, but the impact of his music has grown stronger over time. Streams of Ariel Camacho y Los Plebes del Rancho have increased by more than 130% in the last five years, and new generations continue to embrace his music, with more than 40% of his listeners on Spotify aged 24 years or younger.

“In the past, the biggest icons of Música Mexicana were well-established figures like Vicente Fernández or Los Tigres del Norte. But Ariel Camacho broke that tradition, proving that a young artist could stay true to the ranchera essence while keeping it fresh,” Alejandro added. “His rise coincided with the explosion of social media and music streaming in Mexico, which helped his songs, videos, and content go viral and gain traction on Spotify.”

For those just discovering Ariel’s discography, there are many must-listen classics, but “Te Metiste” (#1), “Hablemos” (#2), and “El Karma” (#3) are Ariel’s most-streamed songs on Spotify. In total, eight songs from Ariel Camacho y Los Plebes del Rancho have made it onto Spotify Mexico’s Top 100, while his music is featured in more than 18.7 million fan-created playlists.

Most-Streamed Songs by Ariel Camacho y Los Plebes del Rancho in History

  1. “Te Metiste”
  2. “Hablemos”
  3. “El Karma”
  4. “2 Veces” (featuring Christian Nodal)
  5. “DEL Negociante”
  6. “No Lo Hice Bien
  7. “Qué Caro Estoy Pagando”
  8. “Por Enamorarme”
  9. “El Señor de los Cielos”
  10. “Según Tus Labios”

Ariel’s streams outside of Mexico have also surged by approximately 80% in the past five years, with the U.S., Guatemala, and Chile being the top consumers of his music abroad.

Countries That Have Listened to Ariel Camacho y Los Plebes del Rancho the Most (Last 5 Years)

  1. Mexico
  2. USA
  3. Guatemala
  4. Chile
  5. Colombia
  6. Honduras
  7. Costa Rica
  8. El Salvador
  9. Canada
  10. Nicaragua

Without a doubt, the padrino of corridos tumbados remains more alive than ever on Spotify.

Find Gabito’s cover of “Te Metiste” and other timeless hits from the icon in the playlist Ariel Camacho Por Siempre.

From Corridos Tumbados to Mexican Reggaetón, Experience the Wide-Ranging Sounds of Mexico at MEXCLA Spotify

October 29, 2024

On November 2 and 3, more than 27 artists will take the stage at MEXCLA Spotify: Palenque, Feria y Cotorreo. The event, hosted at Parque Bicentenario in Mexico City, brings fans, artists, and creators together to celebrate the sounds and styles of Música Mexicana. One of the strengths of the region’s music is its rich diversity—it’s no surprise to hear the beats of Mexican reggaetón alongside the reverberations of Mexican pop as you travel from shops to restaurants to live music venues throughout the country. 

MEXCLA Spotify aims to reflect that musical diversity during one special weekend in a lineup comprised of 100% Mexican artists—from Música Mexicana, banda, norteño, and corridos tumbados to hip-hop, Mexican reggaeton, alternative pop, folk, and electronica.

Spotify listening trends informed this event. Last year, half of the 50 most-listened-to songs on Spotify Mexico were by Mexican artists, a huge jump forward from just five years ago, when that number was only 14%. Additionally, the streams from Mexican artists are increasing, with a whopping 100% year-over-year growth in Mexico since 2013. This music is traveling far beyond the geographical boundaries of the country, too. Since 2019, the collective streams of Mexican artists have more than tripled globally, soaring by more than 220%.

Here’s a taste of whom fans will see.

Música Mexicana

  • Grupo Firme helped grow Música Mexicana into a global phenomenon.
  • Luis R Conriquez is one of the most popular singers and composers of Música Mexicana, and a pioneer of corridos bélicos.
  • Grupo Marca Registrada stands out for its norteño and sierreño styles and has been evolving to incorporate hip-hop and electronic.
  • La Adictiva is a quintet hailing from Ciudad Juárez, Chihuahua, known for its norteño style.
  • El Padrinito Toys recently became one of the most-played corrido tumbados artists.

Mexican Reggaetón

Mexican Hip-Hop

  • RICH MAFÍA is composed of two artists who influenced the last decade of Mexican hip-hop: Alemán and Gera MX.

 Alternative Pop and Folk

  • Kevin Kaarl is a folk artist who has racked up streams in 180 countries. 
  • Silvana Estrada won the Latin Grammy in 2022 for Best New Artist.
  • ALMAS is a female group with a K-Pop-inspired style.

 

Find a full list of artists performing here, and you can purchase tickets through Boletia.

The MEXCLA Spotify event will soon be upon us. Get inspired by the wide-ranging sounds of Mexican music by listening to our MEXCLA Spotify playlist.

 

Celebra cinco años de corridos tumbados con nuestro nuevo Spotify Single

October 9, 2024

Desde la Revolución Mexicana a principios del siglo XX, un estilo musical en particular ha servido como forma de narración cultural para el pueblo de México: el corrido. Y mientras su popularidad ha perdurado, estas baladas con acordeón han evolucionado a medida que las influencias modernas han llevado al género en nuevas direcciones.

Hoy, los corridos tumbados son uno de los sonidos más populares de la Música Mexicana. Fusionando trap y hip-hop con los sonidos tradicionales de un corrido, una nueva ola de artistas que incluye a Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, y Eslabon Armado han encabezado las listas mundiales. Y fue el propio Natanael quien dio nombre al subgénero hace cinco años, este mes, con el lanzamiento de su álbum Corridos Tumbados bajo el sello discográfico Rancho Humilde.

“Los corridos tumbados han transformado la visión de la Música Mexicana y han conectado con una audiencia inesperada a nivel global. Esta idea la tuvimos desde 2009, cuando comenzamos con Rancho Humilde”, dijo Jimmy Humilde, fundador de Rancho Humilde. “Para quienes crecimos entre la cultura mexicana y estadounidense, queríamos crear algo propio, algo que representara nuestra identidad. Hoy, gracias a esta música, las nuevas generaciones mexicoamericanas están recuperando el español y nuestra cultura está más viva que nunca. Fue mi sueño, junto a JB [José Becerra] y Roque Venegas.”

Para celebrar cinco años de los corridos tumbados, lanzamos un nuevo Spotify Single de Belinda, Kevin AMF, y Neton Vega. El trío colaboró para grabar una canción original titulada “Ni Fiestas, Ni Flores”.

Aunque se inspira en las características sonoras de los primeros corridos tumbados, el tema tiene el toque moderno que cabría esperar de tres grandes estrellas. La estrella del pop Belinda se ha adentrado recientemente en el mundo de los corridos tumbados con éxitos como “Cactus” y “300 Noches.” Kevin AMF, por su parte, es un joven cantautor conocido por fusionar corridos tumbados con sonidos electro y dembow. Por último, Neton Vega se ha hecho un nombre como productor del género. Juntos, estos tres artistas mexicanos ofrecen una idea de la rica evolución de este sonido y de su impacto en la industria.

“Me encanta esta nueva generación de la Música Mexicana porque es una generación sin miedo a decir lo que piensa y lo que siente”, dijo Belinda. “Con este Spotify Single estamos celebrando los 5 años de los corridos tumbados y construyendo el futuro de este género que está marcando historia en el mundo”.

El auge de los corridos tumbados

“Los corridos tumbados nacieron en Los Ángeles, entre un grupo de jóvenes artistas que buscaban expresar sus experiencias sin desconectarse de sus raíces mexicanas”, dijo Gerardo Mora, Editor Senior de Spotify México. “Pero el género ha evolucionado mucho, hoy en día, se ha convertido en el himno de toda una generación y en un símbolo para una comunidad que se identifica con su sonido y su mensaje”.

Echemos un vistazo a algunos de los datos e insights más relevantes de los últimos cinco años de corridos tumbados.

Spotify se enorgullece de apoyar la Música Mexicana y sus múltiples sabores, incluidos los corridos. En nuestra plataforma, los fans pueden encontrar una serie de playlists específicas de cada variante para explorar el multifacético género. Y el año pasado, colaboramos con Fuerza Regida, Los Tucanes De Tijuana, y Eden Muñoz para lanzar “La Tierra del Corrido,” un Spotify Single que celebra a tres generaciones de corridistas.

Escucha nuestra playlist Corridos Tumbados para celebrar media década de este sonido.

Celebrate Five Years of Corridos Tumbados With Our New Spotify Single

October 9, 2024

Since the Mexican Revolution at the beginning of the 20th century, one particular style of music has served as a form of cultural storytelling for the Mexican people: the corrido. And while its popularity has endured, those accordion-laced ballads have evolved as modern influences began taking the genre in new and interesting directions.

Today, corridos tumbados are one of the most popular sounds under the Música Mexicana umbrella. Fusing trap and hip-hop with the traditional sounds of a corrido, a new wave of artists that includes Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, and Eslabon Armado has been topping the global charts. And it was Natanael himself who gave the subgenre its name five years ago this month with the release of his album Corridos Tumbados under the Rancho Humilde record label.

“Corridos tumbados have transformed the vision of Mexican music and have connected with an unexpected audience globally. We had this idea since 2009, when we started Rancho Humilde,” said Jimmy Humilde, founder of Rancho Humilde. “For those of us who grew up between Mexican and American culture, we wanted to create something of our own, something that represented our identity. Today, thanks to this music, the new Mexican American generations are recovering Spanish, and our culture is more alive than ever. It was my dream, along with JB [José Becerra] and Roque Venegas.”

To celebrate this milestone anniversary, we’re releasing a new Spotify Single from Belinda, Kevin AMF, and Neton Vega. The trio teamed up to record an original song titled “Ni Fiestas, Ni Flores.”

While inspired by the sonic hallmarks of the earliest corridos tumbados, the track still carries a modern flair that you’d expect from three rising stars. Pop star Belinda only recently ventured into the world of corridos tumbados with hits like “Cactus” and “300 Noches.” Kevin AMF, meanwhile, is a young singer-songwriter known for fusing corridos tumbados with electro and dembow sounds. Last but not least, Neton Vega has made a name for himself as a producer of the genre. Together, these three Mexican artists offer a sense of the rich evolution of this sound and its impact on the industry.

“I love this new generation of Mexican music because it’s a generation unafraid to say what it thinks and what it feels,” said Belinda. “With this Spotify Single, we’re celebrating five years of corridos tumbados and building the future of this genre that is making history around the world.”

The rise of corridos tumbados

“Corridos tumbados were born in Los Angeles among a group of young artists who sought to express their experiences without disconnecting from their Mexican roots,” said Gerardo Mora, Senior Editor, Spotify Mexico. “But the genre has evolved a lot—today, it has become the anthem of a whole generation and a symbol for a community that identifies with its sound and its message.”

Let’s take a look at some of our top insights from the past five years of corridos tumbados.

Spotify has been proud to support Música Mexicana and its many flavors, including corridos. On our platform, fans can find a number of variant-specific playlists to explore the multifaceted genre. And last year, we teamed up with Fuerza Regida, Los Tucanes De Tijuana, and Eden Muñoz to release “La Tierra del Corrido,” a Spotify Single celebrating three generations of corridos artists.

Stream our Corridos Tumbados playlist to celebrate half a decade of the hit sound.

‘Mi Primer Escenario’ Offers Emerging Mexican Artists a Chance To Perform at ‘MEXCLA Spotify’

September 17, 2024

Supporting emerging artists is a fundamental part of Spotify’s DNA, and we’re going one step further with our first-ever music contest in Mexico, “Mi Primer Escenario” (My First Stage). The contest gives the country’s exciting new talent an opportunity to showcase their skills, and fans in Mexico can vote for their favorite contestants straight from the Spotify app.

As a reward, the winner of “Mi Primer Escenario” will have the chance to perform at MEXCLA Spotify: Palenque, Feria y Cotorreo—Spotify’s biggest live event in Mexico to date—and land the cover of our Top Mexico playlist.

“With ‘Mi Primer Escenario,’ we want to give artists the opportunity to step on their first stage and share their music with the public,” said Alejandro Grageda, Artist and Label Relations Lead at Spotify Mexico. “For some years now we have dedicated efforts to support emerging artists through our RADAR program and other initiatives. That’s why we are excited to bring this contest to life, and together with the fans open the MEXCLA Spotify stage to a new talent in Mexico.”

MEXCLA Spotify will unite fans, artists, and creators at Mexico City’s Parque Bicentenario November 2-3, showcasing the diversity of Mexico’s musical and creative landscapes and celebrating Mexican pride. The winning artist or band from “Mi Primer Escenario” will be part of a lineup that includes Grupo Firme, Luis R Conriquez, and Bellakath.

“Mi Primer Escenario” is the perfect opportunity for music made in the country to have the stage and the platform it deserves. Ready to participate? Just follow these steps:

Stage 1 (September 16-29):

Record a 30-60-second video that features your performance of an original song, and upload it to your TikTok account with the hashtag #MiPrimerEscenario. The 15 entries with the most comments will be selected as finalists and advance to the next stage.

Stage 2 (October 7-17):

The finalists will be featured on a special Spotify playlist where users in Mexico will be able to vote for their favorite contestants. Whoever has the most votes at the end will be our winner. 

Free users will be able to vote for their favorite artists or bands once a day during the voting period, while Premium users will be able to vote three times a day.

Stage 3 (November 2-3):

The winning artist or band will have their first stage as part of the official MEXCLA Spotify lineup, where they will perform three of their original songs.

Eligibility requirements for artists:
  • Be of legal age, of Mexican nationality, and a resident in the country.
  • Have an active profile on Spotify with at least 3 original tracks uploaded in the last year. Additionally, you must have fewer than 200K monthly listeners.
  • Have an active TikTok account and include a link to your Spotify artist profile in your bio.

With “Mi Primer Escenario,” Spotify launches a new interactive feature that will put all the power in the hands of fans in Mexico. For the first time, users will be able to vote for their favorite contestants directly from the app and help them conquer the MEXCLA Spotify stage.

To learn more about “Mi Primer Escenario,” view the terms and conditions here.

‘Mi Primer Escenario’ ofrece a los artistas emergentes en México la oportunidad de tomar el escenario en MEXCLA Spotify

September 17, 2024

Apoyar a los artistas emergentes es parte fundamental del ADN de Spotify. Ahora vamos un paso más allá con nuestro primer concurso musical en México, “Mi Primer Escenario”. El concurso ofrece a los nuevos talentos del país la oportunidad de mostrar sus habilidades; mientras que los fans en México podrán votar por su concursante favorito directamente desde la aplicación de Spotify.

El ganador de “Mi Primer Escenario” tendrá la oportunidad de actuar en MEXCLA Spotify: Palenque, Feria y Cotorreo, el mayor evento en vivo de Spotify en México hasta la fecha, y aparecer en la portada de nuestra lista de reproducción Top México.

“Con ‘Mi Primer Escenario’ queremos darle la oportunidad a los artistas de pisar su primer escenario y compartir su música con el público”, comentó Alejandro Grageda, Artist and Label Relations Lead de Spotify México. “Desde hace algunos años hemos dedicado esfuerzos para apoyar a artistas emergentes a través de nuestro programa RADAR y otras iniciativas, es por eso que nos emociona dar vida a este concurso y junto con los fans abrir el escenario MEXCLA Spotify a un nuevo talento en México.”

MEXCLA Spotify unirá a fans, artistas y creadores en el Parque Bicentenario de la Ciudad de México los días 2 y 3 de noviembre, mostrando la diversidad del panorama musical y creativo de México, y celebrando el orgullo mexicano. El artista o grupo ganador de “Mi Primer Escenario” formará parte de un cartel que incluye a artistas como Grupo Firme, Luis R Conriquez, y Bellakath, entre otros.

“Mi Primer Escenario” es la oportunidad perfecta para que la música hecha en el país tenga el escenario y la plataforma que merece. ¿Listo para participar? Sigue estos pasos:

Etapa 1 (Del 16 al 29 de septiembre):

Graba un video de entre 30 segundos y 1 minuto interpretando una canción original y súbelo a tu cuenta de TikTok con el hashtag #MiPrimerEscenario. Los 15 videos con más comentarios serán los finalistas y avanzarán a la siguiente etapa.

Etapa 2 (Del 7 al 17 de octubre):

Las canciones de los 15 finalistas serán parte de una playlist oficial en Spotify, donde los usuarios podrán votar por su artista o banda favorita usando una nueva herramienta de Spotify. ¡Quien consiga más votos será el ganador!

Etapa 3 (2 y 3 de noviembre):

El artista o banda ganadora tendrá su primer escenario como parte del line up oficial de MEXCLA Spotify, donde interpretará 3 de sus canciones originales.

Requisitos para participar:

  • Ser mayor de edad, de nacionalidad mexicana y residentes en el país
  • Tener un perfil activo en Spotify con al menos 3 temas originales subidos en el último año. Adicionalmente, debes tener menos de 200 mil oyentes mensuales
  • Tener una cuenta activa en TikTok e incluir en tu biografía el enlace a tu perfil de artista en Spotify
  • Es importante tener al menos 3 canciones originales para interpretar en vivo en caso de ser seleccionado como finalista.

Con “Mi Primer Escenario”, Spotify lanza una nueva función interactiva que pondrá todo el poder en manos de los fans en México. Por primera vez, los usuarios podrán votar por su concursante favorito directamente desde la aplicación y ayudarles a conquistar el escenario MEXCLA Spotify.

Para conocer más sobre “Mi Primer Escenario”, consulta los términos y condiciones aquí.