Tag: Partnership

Spotify and FC Barcelona Extend Partnership Through 2030

October 17, 2025

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that’s redefining how fans, players, and artists connect. The agreement spans the men’s and women’s first teams and includes front-of-training-kit branding, while the Spotify Camp Nou naming rights remain in place through 2034.

Since launching in 2022, the partnership has delivered unforgettable moments, from artist
jerseys to fan activations, blending music and football in ways that resonate globally. This extension reflects a shared commitment to shaping the modern fan experience and pushing the boundaries of what a club-platform partnership can be.

With the reopening of Spotify Camp Nou on the horizon and a new generation of Barça talent rising, Spotify and FC Barcelona are building the future together, one where culture, sport, and sound meet.

To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify.

Spotify Studios and The Ringer Video Podcasts Are Coming to Netflix

October 14, 2025

Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to Netflix to complement the streamer’s existing programming and unlock new audiences and wider distribution for the shows. 

Audiences will be able to watch select Spotify Studios and The Ringer video podcasts on Netflix starting in early 2026 in the US, with more markets to follow. This collaboration offers fans more ways to connect with the stories and voices they love. It’s a celebration of creators and a powerful step forward in how their work reaches the world. Some of the video podcasts that will be available to start include:

Sports

Culture/lifestyle

True crime

“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”

Creativity in motion

This creative collaboration reflects how Spotify continues to evolve podcasting. What began as an audio-first medium is now a vibrant multi-format landscape. As the category matures, Spotify remains focused on innovation, scale, and creator success.

“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”

Elevating the ecosystem

The collaboration also reinforces Spotify’s belief that when platforms work together, creators benefit. By partnering with Netflix, Spotify is helping creators captivate even more fans worldwide.

Looking ahead, Spotify plans to bring similar opportunities to a wider range of creators. Throughout this expansion, the core principles of Spotify’s podcasting model remain unchanged: Creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.

Together with Netflix, we believe the future of podcasting is becoming more dynamic, more visual, and more connected than ever.

BMG and Spotify Sign New US Direct Licensing Agreement

October 8, 2025

Spotify and BMG have entered into a direct, multiyear US publishing licensing agreement designed to deliver greater value to songwriters and their teams. 

This agreement reflects BMG and Spotify’s shared interest in building a direct relationship that ensures songwriters share more directly in the value created by their work. It’s a practical step toward a more flexible licensing model that better serves both publishers and their artists, ensuring BMG songwriters benefit more directly in the growth of streaming. 

“At Spotify, we believe the future of music depends on stronger collaboration across the industry,” said Alex Norström, Co-President and Chief Business Officer, Spotify. “Our partnership with BMG advances that vision with renewed support for songwriters through a licensing model that will enhance how music is enjoyed on our platform.” 

The deal serves as the latest step following BMG’s announcement in late 2023 that it was taking direct control of its digital business, enabling the company to manage its own relationships with streaming platforms to leverage data, improve artist services, and streamline operations for its substantial music catalog.

“Working directly with Spotify helps us reinforce our mission to ensure songwriters are fairly represented and rewarded for their work,” said Thomas Coesfeld, CEO of BMG. “We’re pleased to agree on a progressive licensing model that reflects the real-world use of music across digital platforms and are excited to take our partnership to the next level as we continue to redefine what a modern music company can be.

“We applaud Spotify’s momentum and support their position on developing new AI protections,” he continued. “While we support the use of AI to enhance human creativity, these policies align with BMG’s philosophy and will help ensure that fair remuneration and protection of artists’ works remain nonnegotiable.”

Amra and Spotify Strike a New Multi-Territorial Direct Licensing Agreement

August 21, 2025

Spotify and amra, the world’s first and only global digital licensing collection society, have entered into a direct multi-territorial, multi-year licensing agreement designed to deliver greater flexibility and value to amra’s songwriter and publisher clients.

The deal represents a broad direct license for digital mechanical and performing rights. Its framework reflects a genuinely collaborative effort between amra and Spotify, with considerations to enable new product features and formats. 

“This deal with amra increases our support of publishers and songwriters with new rights,” said Alex Norström, Co-President & Chief Business Officer, Spotify. “It expands the benefits of streaming for writers, artists, and rights holders, and unlocks additional value for fans as we deliver music around the world.”

Tomas Ericsson, CEO of amra, said, “Our priority and mission at amra is and will always be to maximize the digital value for our songwriter and publisher clients and to ensure their works are protected and valued fairly in the marketplace. This partnership with Spotify, which enables new innovation, reaffirms that commitment. We look forward to continuing to work with Spotify over the coming years.”

Laufey and Spotify Surprise and Delight with an Intimate Performance in NYC

August 15, 2025

On an otherwise ordinary Wednesday afternoon at one of New York City’s most iconic museums, Spotify treated visitors to an extraordinary surprise. As patrons explored Guggenheim New York’s famous rotunda during open visiting hours, the unmistakable sound of a cello began to echo through the space. Soon, it was joined by the soaring, timeless voice of Laufey, who appeared for an unannounced performance to celebrate her forthcoming album, A Matter of Time.

The event, “An Afternoon with Laufey and Spotify,” was a one-of-a-kind experience for lucky museum-goers and a curated group of Laufey’s top listeners on Spotify. In partnership with her label, AWAL, Spotify was thrilled to help bring this magical moment to life, offering fans an exclusive sneak preview of her highly anticipated album before it arrives on August 22.

Kobalt and Spotify Strike New Direct Licensing Agreement

August 13, 2025

Spotify and Kobalt, the world’s largest independent music publisher, have entered into a direct, multiyear licensing agreement designed to deliver greater flexibility, efficiency, value, and protections to songwriters in the U.S.

This deal reflects the collaborative efforts between Kobalt and Spotify in building a licensing framework to enable new formats, innovations, and potential to connect creators and fans alike. The deal also reflects a broader shift toward licensing structures that allow songwriters to participate more directly in the value their work creates on streaming platforms.

“We’ve always believed that better partnerships lead to better outcomes,” said Alex Norström, Co-President & Chief Business Officer, Spotify. “This agreement with Kobalt boosts our support of songwriters through a licensing model that unlocks new growth and will expand the way music is made and shared today.” 

Laurent Hubert, CEO of Kobalt said, “As the largest independent music publisher dedicated to fighting for the rights of songwriters, this deal reaffirms our unwavering commitment to ensuring our songwriters are paid fairly for their work, and underscores the importance of progressive licensing models that reflect the real-world use of music across digital platforms. This partnership is a step in the right direction, and we look forward to continuing to work with Spotify to increase the value of songwriter royalties.”

A través de una nueva colaboración, usuarios de DiDi en nueve países de Latinoamérica podrán acceder a Spotify Premium

July 14, 2025

Spotify une fuerzas con DiDi, la app líder en servicios de movilidad, delivery y finanzas, para ofrecer más valor a los usuarios que buscan optimizar y disfrutar cada momento del día.

A partir del lunes 14 de julio, todos los nuevos usuarios de DiDi, ya sea para viajes, comida o transacciones, podrán acceder a 2 meses de Spotify Premium sin costo. Y para quienes ya forman parte de DiDi Club, el beneficio se amplía a 4 meses sin costo (México, Colombia y Costa Rica). La promoción está disponible en México, Colombia, Costa Rica, Perú, República Dominicana, Panamá, Ecuador, Chile y Argentina.

Transformar lo cotidiano con música

Spotify Premium permite escuchar música y podcasts sin anuncios, con mejor calidad de audio y una experiencia de descubrimiento personalizada. Esta alianza está pensada para maximizar los beneficios durante los trayectos, entregas o descansos cotidianos.

“Estamos convencidos de que la música y los podcasts tienen el poder de transformar momentos cotidianos en grandes momentos”, afirma Jorge Ortiz, Director de Desarrollo de Negocios y Alianzas de Distribución de Spotify en las Américas. “Ya sea al disfrutar de una comida o durante un trayecto por la ciudad, queremos que cada experiencia sea aún más especial”.

Desde DiDi también celebran esta colaboración. Miguel Bordes, director senior de Alianzas Estratégicas de DiDi Hispanoamérica, señaló:

“Nuestro compromiso es con la innovación constante para elevar día a día la experiencia de quienes confían en nuestra app. Nos entusiasma seguir integrando un ecosistema de servicios esenciales en una sola súper-app, diseñada para simplificar y enriquecer genuinamente la vida cotidiana de todos nuestros usuarios. Esta emocionante alianza con Spotify es precisamente un reflejo de esa filosofía: ¡buscamos potenciar aún más el valor que entregamos! Celebramos la oportunidad de fusionar dos universos que apasionan a nuestros usuarios: la música que aman y una aplicación versátil que resuelve sus necesidades diarias, creando así una propuesta única y llena de beneficios”.

Este partnership refuerza el compromiso de Spotify con seguir acompañando a las personas en cada momento importante, ya sea en casa, en camino o compartiendo con otros, con la mejor música, podcasts y experiencias de audio.

Consulta los términos y condiciones en los sitios oficiales de DiDi.

Spotify Teams Up With A BATHING APE® for a Celebration of Music and Streetwear

October 11, 2024

Earlier this year, Spotify teased a new partnership with A BATHING APE® (BAPE), and now both brands are coming together to celebrate the styles and sounds that shape global hip-hop music and streetwear culture.

The first joint project debuts today. Fans will find a reimagining of BAPE®’s iconic Shark Hoodie and College Tee—both staples in global streetwear for more than 20 years. The Spotify logo is infused with BAPE’s iconic camouflage design. 

Showcases, Subway Cars, and a Speakeasy: Inside the Spotify x Samsung Galaxy Fresh Finds Event in NYC

September 13, 2024

At Spotify, our live experiences are curated cultural moments that get people talking. Earlier this year in Chicago, we proved this to be true when we partnered with Samsung Galaxy to bring our Fresh Finds program to life with a two-day affair featuring artists deeply connected to the city. This week, it was time to take that same magic to New York City.

On September 12, more than 500 music fans came together in Brooklyn to enjoy immersive activations and performances, this time by Fresh Finds artists with connections to the Big Apple: Remy Bond, LAUNDRY DAY, and This Is Lorelei, with Veronika Slowikowska as the evening’s host.

Celebrate Notting Hill Carnival With Our Carnival Sounds Hub, the Ultimate Audio Destination for Caribbean Music and Culture

August 21, 2024

On August 25 and 26, an estimated 2 million attendees will flock to London for Notting Hill Carnival, a vibrant celebration of the U.K.’s Caribbean community. As one of Europe’s biggest street festivals, the annual event brings a spectacular display of costumes, colors, and sounds to the city. Revelers take to the streets for parades, food, and music, with sound systems and DJs spinning dub, reggae, soca, soulful house, and everything in between.

As part of our commitment to celebrating Caribbean culture and amplifying Black voices around the world, Spotify is proud to partner with Notting Hill Carnival for the fifth consecutive year. And this year, we’re marking the occasion with our newly launched Carnival Sounds hub on Spotify, bringing fans the opportunity to experience the music, stories, and culture they know and love in one place.

Want to discover reggae’s very best? Our Irie playlist has you covered. Craving the faster-paced, drum-heavy rhythms of soca? Look no further than Massive Soca Hits. There’s also the Carnival Sounds 2024 playlist, our popular Dancehall Official playlist, and many more.

Fans can also dive into the rich history of Notting Hill Carnival with a curated selection of podcast episodes, or explore shows like A Shot Of Soca, a London-based podcast, and The Yaadman Podcast from Jamaican creators Davaine and Tonniel. The amplification of Caribbean voices continues outside of Spotify, too, with fun conversations like this Unwritten Rules of Carnival guide, with artists Alicai Harley and Kairo Keyz and creators Indiyah Polack, Ugly Andz, and Faceinthenews.

“Notting Hill Carnival is more than just a celebration; it’s a powerful expression of Caribbean identity and a testament to the global impact of its culture,” said Safiya Lambie-Knight, Spotify’s Head of Music Partnerships, Northern Europe. “We’re excited to bring back Carnival Sounds to celebrate the rich heritage and music of Carnival and to support and elevate Caribbean artists, voices, and communities. It’s great to be able to help people to discover and engage with the culture ahead of Carnival weekend.”

Building on this year’s festivities, Spotify has also teamed up with Trippin World, a platform that empowers people to travel more consciously. Together, we’ll bring Caribbean culture to even more people around the world, celebrating its impact and importance through the eyes of Notting Hill Carnival.

Head to our Carnival Sounds hub to immerse yourself in all things Caribbean.

Keep It Light Media Joins Megaphone, and ‘Parenting Hell’ Becomes a Spotify Exclusive

November 8, 2022

a photo of the parenting hell hosts sitting against a wall with toys thrown about

Since 2015, Megaphone has been at the forefront of innovation as one of the world’s leading podcast publishing platforms. Now, Spotify’s Megaphone is expanding with the addition of podcast network Keep it Light Media. 

This partnership means that the podcast network, home to popular shows like Alan Carr’s ‘Life’s A Beach’ and Wolf and Owl, will have its podcasts hosted on Megaphone, and distributed on and off Spotify. Its shows will become part of the Spotify Audience Network, our audio-first advertising marketplace that allows advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify using audience-based targeting tools.

“We are delighted that Keep It Light Media has chosen Megaphone by Spotify as its podcast platform of choice,” shared Chelsea Bradbury, Head of U.K. Publisher Partnerships for Megaphone. “With our differentiated offering for podcast publishers, we’re more than excited to be able to work with Keep It Light Media and its incredible podcast catalog to help grow its business and unlock more advertiser demand.”

Along with this new partnership, Spotify is excited to announce that the Keep It Light Media podcast Parenting Hell, from comedians Rob Beckett and Josh Widdicombe, will become exclusive to Spotify. The show has resonated with listeners, amassing more than 55 million downloads since its launch in 2020. Episodes find Rob and Josh offering funny, relatable takes on their misadventures in parenting. “The best thing about podcasts for comedy is that it’s far more personal and far more immediate than television or radio or all these other things,” explained Josh. “And that’s because you’re actively deciding to put it on, and it feels like a personal experience with the people [hosting].” 

With this new partnership, Parenting Hell will be shared with the millions of listeners who come to Spotify for their podcasts. “Spotify has studios we can use in town, which is really helpful, rather than rickety offices that we do in other jobs,” said Rob. “So it’s enabled us to prioritize it and make sure that it comes out every Friday, every Tuesday, without fail. Plus, it’s free and there’s no paywall. So that really excited us about joining up.”

Check out the latest episode of Parenting Hell below. 

Spotify Partners With Bresh, the Acclaimed Gen Z Trend Party

July 29, 2022

Bresh in pink tesxt on a fuzzy looking pink background

No matter your typical go-to genre, there’s some music that simply makes you want to dance. An emphasis on genre fluidity and variation—alongside a desire for diversity, tolerance, brightness, and freedom—is the concept behind Bresh, a dance party that began in Argentina six years ago and quickly became a global phenomenon. The meeting place for artists, actors, and prominent Gen Z personalities is, in short, a vibe—and Bresh is now a popular dance party in more than 90 cities and 12 countries around the world. 

During the pandemic, thousands of people tuned into Bresh’s livestreams to have a good time from home. Now IRL once again, the party has joined forces with Spotify as its official streaming partner so that Latin American users can enjoy the full experience on their smartphones long after the lights have been switched back on and participants have gone home.

 

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This union will enable the promotion of Bresh’s  official playlists on Spotify, “Hitazo Tras Hitazo,” which contains more than 40 hours of the most-listened-to and most-danced-to songs. Plus, through this partnership, we’re also committing to fostering momentum for both recognized and emerging artists and DJs associated with the party. 

Bresh and Spotify share a similar goal: to provide young people with the best audio and the music they love, in one place. The alliance of Bresh and Spotify in Latin America will allow the party to continue to expand in the region, connecting young people from Mexico, Colombia, and Argentina with the values that represent them, such as multiculturalism and belonging.

The most beautiful (and popular) party in the world is now accompanied by the world’s leading audio platform. Together, we’ll work toward our mission of making Bresh a meeting place for all young people united in a shared language of multigenre fluidity, and of course, dancing.