Tag: FCB

Barça Is Back: The New Spotify Camp Nou Opens Its Gates

November 24, 2025

After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the reimagined Spotify Camp Nou (and winning the game 4-0). It marked the beginning of a bold new chapter for one of football’s most iconic venues and for Spotify’s ongoing collaboration with the club.

Since 1957, Camp Nou has been a global destination for football fans and a symbol of FC Barcelona’s identity. With its reopening, Spotify Camp Nou emerges not just as a stadium but as a modern stage where football and entertainment converge.

Marc Hazan, Spotify’s Senior Vice President of Marketing and Partnerships, said, “As fans return and the next phase of Spotify Camp Nou’s evolution begins, we’re excited to help shape a new era where music and sport will come together like never before.”

The redesigned stadium is the centerpiece of Espai Barça, FC Barcelona’s ambitious modernization of its facilities and reimagination of the fan experience. Designed by Japanese architecture studio Nikken Sekkei, the updated stadium will eventually hold nearly 105,000 fans. For now, it reopens at a partial capacity of nearly 46,000.

With Spotify’s name on the stadium through 2034, the collaboration continues to deepen. Music and storytelling are being woven into the matchday experience and the broader life of the stadium, creating new ways for fans to connect with the game and with the artists they love.

“It is very exciting to return to our home and see all our members and fans enjoying a matchday,” said Manel del Río, General Manager at FC Barcelona. “After two years away, we come back to a completely new stadium that aims to become a benchmark facility in the world of sports and entertainment, generating new revenue and creating revolutionary experiences for everyone.”

As the next phase of Spotify Camp Nou begins, the stadium stands ready to host unforgettable moments in football, entertainment, and beyond.

To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify, and listen to the official Barça Matchday playlist below.

Spotify and FC Barcelona Extend Partnership Through 2030

October 17, 2025

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that’s redefining how fans, players, and artists connect. The agreement spans the men’s and women’s first teams and includes front-of-training-kit branding, while the Spotify Camp Nou naming rights remain in place through 2034.

Since launching in 2022, the partnership has delivered unforgettable moments, from artist
jerseys to fan activations, blending music and football in ways that resonate globally. This extension reflects a shared commitment to shaping the modern fan experience and pushing the boundaries of what a club-platform partnership can be.

With the reopening of Spotify Camp Nou on the horizon and a new generation of Barça talent rising, Spotify and FC Barcelona are building the future together, one where culture, sport, and sound meet.

To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify.

Ed Sheeran’s ‘Play’ Hits the Pitch as Spotify and FC Barcelona Launch Latest El Clásico Jersey Takeover

October 14, 2025

For the seventh edition of Spotify and FC Barcelona’s artist jersey series, a new name takes center stage: Ed Sheeran. When Barça faces Real Madrid on October 26 for El Clásico, they’ll do so with the title of Sheeran’s new album, Play, on their chests, making him the first male solo pop artist to front the iconic Blaugrana kit.

 

This takeover continues Spotify’s tradition of swapping our logo for that of a featured artist in one of football’s most-watched matches. Previous editions have spotlighted global icons including Rosalía, Coldplay, Drake, The Rolling Stones, and Travis Scott.

Spotify and FC Barcelona Bring K-Pop to the Game with ITZY in Korea

August 5, 2025

Since we announced our global partnership with FC Barcelona in 2022, we’ve been finding new ways to unite the worlds of music and football—amplifying artists, connecting fans, and making the matchday experience even more memorable.

This summer, we brought that vision to life in South Korea for the very first time. As part of FC Barcelona’s 2025 Asia Tour, we teamed up with K-Pop sensation ITZY for a localized campaign that put Korean creativity front and center.

With friendly matches in Seoul and Daegu as the backdrop, our first Korea activation under the Spotify x FC Barcelona partnership gave us the perfect opportunity to celebrate the passion of Korean fans through music and sport.

“Bringing Spotify’s partnership with FC Barcelona to Korea is a powerful moment,” said Marc Hazan, Vice President, Partnerships and Marketing, Spotify. “We’re proud to feature ITZY as a part of this collaboration, which celebrates Korean creativity on a global stage and reflects our mission to connect artists and fans in unforgettable ways.”

“South Korea has long been home to some of the most passionate football and music fans in the world,” said Marc Bruix, Director of Partnerships, FC Barcelona. “Through this special partnership with Spotify, we’re excited to bring our global vision to life in a way that connects with local culture. Partnering with ITZY, a group that represents the vibrancy and global appeal of Korean music, perfectly reflects our shared ambition to reach new audiences and create unforgettable moments.”

“We had such a great time being part of this campaign,” said the members of ITZY. “It was a fun opportunity to show how music and football can come together to create something truly exciting for fans everywhere.”

ITZY-curated playlists

We invited ITZY to take over Barça on Tour: Korea 2025, curating 30 tracks—including 10 of their own and 20 warm-up picks—to get fans hyped for kickoff. The playlist is available globally on Spotify, with ITZY on the cover sporting official FC Barcelona jerseys.

To keep the momentum going, they’re also taking over WOR K OUT—Korea’s No. 1 workout playlist on Spotify, with more than 1.3M followers—starting August 9. It’s packed with their favorite tracks to keep post-game energy high.

Matchday moments

To amplify the spirit of the occasion, Spotify and FC Barcelona produced exclusive content featuring a special meet-and-greet between ITZY and Barça players at Seoul World Cup Stadium. The interactive footage was shared across socials, bringing fans even closer to this unique moment.

Pitch-side presence

During the Seoul match, fans saw Spotify branding across LED boards, goal-line signage, and press backdrops, and they’ll be seeing more of it in Daegu. We also took over one of Seoul’s most iconic digital displays, Gangnam Media Sync, to share the campaign with the city.

From jersey takeovers with global superstars like Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake to localized cultural campaigns like this one with ITZY, our partnership with FC Barcelona continues to turn football into a creative canvas that celebrates artists and the fans who love them.

Want more from Spotify x FC Barcelona? Follow FC Barcelona’s official profile on Spotify or visit our dedicated For The Record hub to stay in tune. Getting ready for the next match? Hit play on the Barça on Tour: Korea 2025 playlist curated by ITZY, or check out their official artist profile.

Spotify and FC Barcelona Collab With Travis Scott on a Special Cactus Jack Shirt and Exclusive Concert

May 2, 2025

Since 2022, Spotify and FC Barcelona have brought the worlds of music and football together with a first-of-its-kind partnership. Now, the two iconic brands are tapping into the world of Travis Scott as they team up yet again for their latest jersey takeover.

During their El Clásico showdown on May 11, the FC Barcelona men’s squad will step onto the pitch wearing a version of the iconic blaugrana jersey featuring the Cactus Jack logo. In addition, the FC Barcelona Feminí will be wearing the jersey during their season finale on May 18.

Created in partnership with one of the most influential artists of our generation, this special-edition Travis Scott drop bridges music, fashion, and football, reflecting the depth of Spotify’s commitment to artists and fans.

FC Barcelona Star Lamine Yamal Shares His Favorite Locker Room Jams On the Latest Edition of Barça Matchday

April 8, 2025

As part of the first-of-its kind partnership between Spotify and FC Barcelona, we’ve brought the worlds of music and sport together with special El Clásico shirts, preseason tours, in-stadium artist spotlights, and Barça Matchday playlists that turn stars from the men’s and women’s teams into DJs and highlight the songs they use for motivation as they get ready to step on the pitch. 

For the latest edition of Barça Matchday, it’s star winger Lamine Yamal taking the aux.

Lamine needs no introduction on the pitch. But in the FC Barcelona locker room, the teenager serves as its de facto DJ, as revealed by his teammates Alejandro Balde, Raphinha, and Robert Lewandowski during 2024 Wrapped.

Yamal’s playlist includes music from fellow Spaniard Morad, former Barça shirt stars KAROL G and ROSALÍA, and the king of Spotify, Bad Bunny.

“I love to be the team DJ because the feeling you get from good music before a match can drive you on to win,” Lamine said. “Listening to my Spotify playlist will be like sitting next to the boys in the locker room before a game!”

Fans can find the playlist on the FC Barcelona official Spotify page, or by searching “Barça Matchday By Lamine Yamal.” In addition, the Barça Spotify page features matchday playlists from the likes of Pedri, Alexia Putellas, and Jules Kounde. Additional FC Barcelona content is also available on our dedicated For the Record hub.

Discover all of Lamine’s locker room picks on the latest Barça Matchday:

FC Barcelona Star Jules Kounde Reveals His Favorite Rap Anthems on the Latest Edition of Barça Matchday

February 20, 2025

Ever since Spotify and FC Barcelona forged a first-of-its kind partnership three years ago, we’ve worked to bring the worlds of music and sport together through special El Clásico shirts, preseason tours, and in-stadium artist spotlights. That includes the Barça Matchday playlists, which offer a glimpse into the sounds that motivate and inspire stars from the men’s and women’s teams as they get ready to step on the pitch. 

Now, Jules Kounde is taking the aux for the latest edition of Barça Matchday on Spotify. Kounde’s playlist takes fans on a world tour of hip-hop—from New York’s JAY-Z to Paris’ Dinos to Manchester’s Nemzzz and LA’s Kendrick Lamar—with some chilled-out R&B mixed in for good measure. (JSYK: Kounde is also a certified Kendrick superfan, with his 2024 Wrapped revealing him to be in the top 1% of K.Dot listeners worldwide.)  

“Music is a huge passion of mine and my Matchday playlist on Spotify is an example of what I listen to when I need to motivate myself and to chill,” Kounde said. “I love hip-hop from around the world and I think my playlist shows it!”

Fans can find the playlist on the FC Barcelona official Spotify page, or by searching “Barça Matchday By Kounde.” In addition, the Barça Spotify page features matchday playlists from the likes of Pedri, Alexia Putellas, Aitana Bonmati, Robert Lewandowski, and Raphinha. Additional FC Barcelona content is also available on our dedicated For the Record hub.

Dive into Kounde’s pre-game favorites by pressing play on Barça Matchday below:

 

Coldplay Unites With Spotify and FC Barcelona To Release a Special El Clásico Shirt, Merch Collection, and Matchday Playlist

October 17, 2024

Spotify is once again collaborating with record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the Barça shirt will feature a special Coldplay logo inspired by its tenth album, Moon Music, which debuted at Number 1 on Spotify’s weekly global charts and is out now.

The shirt will be worn during FC Barcelona’s El Clásico match on October 26, as well as FC Barcelona Femení’s match on November 2. Coldplay is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with KAROL G, The Rolling Stones, ROSALÍA, and Drake.

“We’re honored that Spotify has chosen to feature our ‘Moon Music’ design on the shirt of FC Barcelona,” the members of Coldplay said in a written statement. “We’ve had a special relationship with the city and the club for many years.”

RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover

October 14, 2024

Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Barça men’s squad recently stepped onto the pitch for a showdown with Getafe CF, RADAR, Spotify’s global emerging artist program, was ready for a matchday takeover. 

To celebrate, we hosted a roster of our RADAR alumni from around the globe to connect with one another and celebrate their artist journeys. Rising artists including centromilacare, Jolagreen23, Charlie USG, Delilah, Joaquina, and THAI of the T-Pop boy band BUS were in attendance.

 

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Our six-person squad represents the promising talent coming out of Italy, France, Spain, Mexico, Venezuela, and Thailand while spanning genres like pop, rap, alternative/indie and Música Mexicana.

“We know that there are exciting parallels between an athlete and an emerging artist’s journey, and through our RADAR program, we wanted to create a space for emerging talent from around the world to celebrate their shared passions,” said Rachel Ring, Global Music Programs Marketing Lead at Spotify.

 

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At the match, our RADAR artists had the opportunity to step onto the pitch and experience the stadium atmosphere, see their names up on the stadium LED boards, and support the team. In addition, they were featured in the RADAR takeover of the Barça Matchday playlist that gets FC Barcelona fans hyped up before every kickoff whistle.

Spotify Teams Up With A BATHING APE® for a Celebration of Music and Streetwear

October 11, 2024

Earlier this year, Spotify teased a new partnership with A BATHING APE® (BAPE), and now both brands are coming together to celebrate the styles and sounds that shape global hip-hop music and streetwear culture.

The first joint project debuts today. Fans will find a reimagining of BAPE®’s iconic Shark Hoodie and College Tee—both staples in global streetwear for more than 20 years. The Spotify logo is infused with BAPE’s iconic camouflage design. 

KAROL G Teams Up With Spotify and FC Barcelona To Release Special Matchday Shirts, Merchandise Collection, and Matchday Playlist

April 12, 2024

Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.

FC Barcelona Femení will be the first to wear KAROL G’s special matchday shirt—which features the artist’s signature barbed wire heart logo—when it faces off against Villarreal Femenino on April 13. The following weekend, the men’s team will also wear the shirt for its El Clásico showdown on April 21. 

 

Start a Jam With an Assist From Your Favorite FC Barcelona Player

February 16, 2024

In September we unveiled Jam, giving music fans a new, personalized way to listen with friends and family. This collaborative experience lets Premium subscribers invite their whole squad to queue up songs together, and then enhance that experience with tailored group recommendations from Spotify.  

But we haven’t stopped the party there. Premium subscribers can now start Jam sessions from their mobile devices with an assist from their favorite FC Barcelona players. 

 

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Listeners can start a Jam with help from Barça stars Lewandowski, Pedri, Raphinha, and Balde—as well as Barça Femení players Alexia, Bronze, Salma, and Rolfö. Once your Jam session begins,  you and your fellow Barça fans can listen together with a few recommended tracks from your favorite players.

 

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To start a Jam with an assist from one of FC Barcelona’s star players: 

  1. Open Spotify on your mobile device and check that you have the latest version of the app installed.
  2. Click the link for one of the players below:
  3. Connect with your friends in one of three ways:
    • Turn on Bluetooth, then tap your phones together.
    • Have your friends scan the QR code on your host screen.
    • Hit “share” to send the link through social, text, SMS, and more.

This is just the latest exciting experience offered as part of our first-of-its-kind partnership with FC Barcelona, which also includes matchday playlists, player Blends, and more. To find more exciting FC Barcelona content, check out our dedicated hubs on Spotify and For the Record.

Keep the party going with song selections from FC Barcelona legend Ronaldinho on Barça Legends: R10.