Tag: sweden

Meet Spotify’s RADAR Creators Global Class of 2025, the Next Wave of Podcast Talent

October 15, 2025

At Spotify, we’re all about supporting rising talent and helping them connect with fans worldwide. Our RADAR program is designed to do just that, and this year’s global class of RADAR Creators is bigger, more diverse, and more innovative than ever. 

This annual list spotlights the most promising emerging creators who are making waves and defining the future of the medium. RADAR combines marketing, editorial, and promotional support to help emerging creators reach new audiences and deepen listener connections.

First launched in 2020 to champion up-and-coming artists, RADAR has since grown to include support for songwriters and podcast creators. Since its pilot in 2022, RADAR Creators has supported more than 120 shows globally. Over the years, several RADAR creators have gone on to become breakout names—like Good Children, where childhood best friends Joe Hegyes and Andrew Muscarella unpack the side effects of being a little too well-behaved.

This year, we’ve expanded the program to feature creators in 11 countries, podcasting in multiple languages and across popular genres, including true crime, digital culture, sports, entertainment, knowledge, and wellness. From Scott Evans inviting guests into his home on House Guest for honest, unscripted conversations to the Tiger Sisters—Cherie Brooke Luo and Jean Luo—blending late-night sister talk with boardroom strategy, this dynamic group embodies the vibrant culture of podcasting. The Class of 2025 is also pushing the boundaries of what a podcast can be, with many innovating in video, a format that has skyrocketed in popularity since becoming available on Spotify.

“RADAR Creators are shaping the future of podcasting,” said Jordan Newman, Head of Content Partnerships at Spotify. “They’re redefining what storytelling sounds and looks like, connecting with audiences in new and meaningful ways.” 

Check out the full list of 2025 RADAR Creators below.

Meet the global RADAR Creators Class of 2025

US

Spain

Australia 

Indonesia

Colombia 

Philippines 

Italy

Germany 

France 

Sweden 

As RADAR continues to grow, each new region brings its own unique flavor to the mix. We’ll continue to expand RADAR’s reach, strengthening on-the-ground support and opening up even more in-person opportunities for creators around the globe.

Head to the RADAR Creators hub to explore the full class.

Spotify Data Reveals Eurovision 2025 Fan Favorites, With Sweden’s KAJ Leading the Pack

May 9, 2025

As excitement builds for the annual Eurovision Song Contest, Spotify data offers a fascinating glimpse into the songs and artists capturing the world’s attention. Sweden—the most successful country in Eurovision history with seven victories—is once again in the spotlight, with the dynamic trio KAJ and their song “Bara Bada Bastu” emerging as the current 2025 frontrunners.

With the semifinals beginning May 13 in Basel, Switzerland, the streaming data* provides an early indication of which entries are resonating with fans. “Bara Bada Bastu” has clearly struck a chord, generating twice as many streams as its closest competitor.

The top 5 most-streamed Eurovision 2025 entries on Spotify

Beyond the top contenders, the data also reveals the diverse range of musical styles and languages captivating Eurovision fans. Entries from Italy, the Netherlands, San Marino, and Estonia round out the top 5, showcasing the pan-European appeal of the competition.

    1. “Bara Bada Bastu” by KAJ (Sweden)
    2. “Volevo essere un duro” by Lucio Corsi (Italy)
    3. “C’est La Vie” by Claude (Netherlands)
    4. “Tutta L’Italia” by Gabry Ponte (San Marino)
    5. “Espresso Macchiato” by Tommy Cash (Estonia)

A launchpad for global talent

Eurovision is more than a song contest—it’s a powerful platform for European artists to reach a global audience. On average, past winners of the Eurovision Song Contest have seen their Spotify streams grow by more than 1,500% in the year following their winning performance.

Following Nemo’s 2024 triumph with “The Code,” their streams have skyrocketed by more than 1,700% in the past year. Austrian entrant Conchita Wurst, who won Eurovision in 2014 with “Rise Like a Phoenix,” experienced a staggering stream growth of more than 6,000% in the year following their victory.

Will KAJ maintain their Eurovision 2025 lead, or will another entry emerge as the fan favorite? Only time will tell, but one thing is certain: Europe’s biggest music event continues to shape the global music landscape.

Stream Spotify’s Eurovision 2025 playlist to hear all of this year’s entries.

*Global streams between April 1–May 4, 2025.

Loreen, Nemo, and More Reimagine Eurovision Anthems for Spotify Singles

May 5, 2025

As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Five artists from across the continent—Nemo, Loreen, Marina Satti, BABIE LATO, and ENNIO—have come together to reimagine iconic Eurovision hits.

With anticipation building for this year’s contest, Spotify’s Eurovision 2025 playlist has already been streamed for more than 6.7 million hours by eager fans since its launch in February. These newly released Spotify Singles, recorded at our Stockholm Studio, will amp up the excitement even further, breathing new life into beloved classics from the competition.

“The Eurovision Song Contest brings all of Europe together in a celebration of music and culture,” said Federica Tremolada, EU General Manager at Spotify. “Our new Spotify Singles aim to unite Europeans across different countries and generations to showcase the lasting impact of Eurovision. The contest provides a launchpad for some of Europe’s brightest artists who continue to shape the sound of the continent. I’m proud that Spotify provides a further platform to amplify these artists and fuel the export of European culture.”

Dive into each new track and its history below.

“Satellite” by Nemo

Fresh off their Eurovision win for Switzerland last year, Nemo is putting their unique spin on Lena’s quirky pop hit “Satellite,” which won the contest for Germany in 2010.

“I had so much fun recording in Stockholm,” said Nemo. “I’m thrilled to share my extraterrestrial spin on Lena’s ‘Satellite’ as the first Swiss Spotify Single.”

Stream Nemo’s cover.

“Arcade” by Loreen

Swedish pop phenomenon and two-time Eurovision winner Loreen lends her signature style to Duncan Laurence’s haunting ballad “Arcade,” which brought victory to the Netherlands in 2019 and has since become a global streaming phenomenon.

Stream Loreen’s cover.

“Fovame” by Marina Satti

Marina Satti, a former Eurovision contestant representing Greece, brings her distinctive sound to “Fovame,” a rendition of MARO’s atmospheric track “saudade, saudade,” which represented Portugal in 2022.

“The days we spent at the Spotify Studios in Stockholm were truly unforgettable, and the studio experience was crazy,” recalled Marina. “I’m beyond excited to share with you my rendition of ‘Saudade’ as the first-ever Greek Spotify Single. I can’t wait for you to hear it!”

Stream Marina Satti’s cover.

“Tattoo” by BABIE LATO

BABIE LATO is a project by Polish artists Margaret, Sara James, and Zalia. The trio tackles Loreen’s history-making hit, “Tattoo,” adding a Polish touch to the Eurovision-winning track from 2023.

“‘Tattoo’ by Loreen really struck a deep chord in our Polish- and Eurovision-loving hearts,” they said. “We had so much fun reworking this track—discovering a new sound and weaving in a touch of Polish nostalgia made us fall in love with it even more.”

Stream BABIE LATO’s cover.

“Wunder gibt es immer wieder” by ENNIO

German indie artist ENNIO introduces a new generation to the classic European pop tune “Wunder gibt es immer wieder,” originally performed by Katja Ebstein for Germany at the 1970 Eurovision Song Contest.

“Recording this Spotify Single allowed me to honor a classic while making it my own,” ENNIO said. “It means a lot to me. Thank you Spotify!”

Stream ENNIO’s cover.

These new releases are a testament to the creativity and artistry of Europe’s music scene. Spotify is proud to help amplify these talented artists and their unique interpretations.

Check out our Eurovision 2025 playlist to hear this year’s official song entries.

The Hottest Artists, Trends, and Sounds Coming out of Sweden in 2025

February 18, 2025

Sweden has always had great success showcasing its musical talent globally, especially in the dance and pop spheres. But 2025 is shaping up to be a special year for Swedish music at large, especially when it comes to the artists who are experimenting with genre-defying sounds.

At the start of the year, we put a spotlight on this scene with our list of Swedish Artists To Watch in 2025 featuring some of the country’s most promising indie acts, as well as hip-hop stars who are pushing their styles into new melodic territories. The list exemplifies the global appeal of Sweden’s music scene. 

Next month, the 42nd edition of Sweden’s Grammis awards show returns to recognize the nation’s best and brightest musical talents. As a proud sponsor of this annual celebration, Spotify recently had the honor of announcing the nominees for the Best New Artist category, which include: Becky and the Birds, Hannes Aitman, ORKID, Sunnan, and Y4ska.

Spotify Teams Up With Swedish Youth Organization Fryshuset To Amplify the Next Generation of Local Artists

February 5, 2025

Investing in the future of music means investing in the next generation of artists. That’s the driving force behind Spotify’s multiyear partnership with Fryshuset, a Swedish nonprofit youth organization. Together, we’re helping young people develop and express themselves through music and culture.

The collaboration kicked off in 2024 with music camps at Fryshuset centers in Gothenburg, Helsingborg, Malmö, and Stockholm, providing more than 100 promising young artists with masterclasses, studio time, and opportunities to create and collaborate. Get a behind-the-scenes look at their creative journeys in the film below.

The result? Fryshuset x Spotify, a playlist of 27 original songs showcasing the talent emerging from these workshops. The tracks recently debuted on Spotify and were celebrated with a release party at our Stockholm headquarters.

“Together with Spotify, we want to give more young people meaningful free time with music and culture,” said Karl Bjurman, project manager at Fryshuset. “The playlist is a tribute to young people’s creativity and an opportunity for them to share their music with a wider audience.”

This initiative comes at a crucial time in Sweden, following cuts to state funding for community arts schools in 2023. Spotify and Fryshuset aim to bridge the gap, providing vital resources and opportunities for young music enthusiasts. Future projects will include more studio sessions, training, and events to support emerging artists.

This partnership builds on Spotify’s ongoing support for youth music programs. Similar initiatives, like our collaborations with Mentivity and Youth Music in the U.K., demonstrate Spotify’s commitment to nurturing young talent and providing access to creative spaces.

Check out the Fryshuset x Spotify playlist to discover Sweden’s sounds of tomorrow.

Spotify rapporterar intäkter för tredje kvartalet 2024

November 12, 2024

Idag rapporterar vi intäkter för det tredje kvartalet 2024, ett kvartal då vi överträffade förväntningarna för våra nyckeltal och tog ett steg närmre ett helt årmed lönsamhet. Här är höjdpunkterna:

  • Månatliga aktiva användare ökade med 11 % jämfört med föregående åroch uppgick till 640 miljoner.
  • Antalet premiumanvändare ökade med 12 % jämfört med föregående åroch uppgick till 252 miljoner.
  • De totala intäkterna ökade med 19 % jämfört med föregående år ochuppgick till 4.0 miljarder euro.
  • Bruttomarginalen uppgick till 31,1 %.
  • Rörelseresultatet förbättrades till 454 miljoner euro.

“Vi har aldrig varit i en starkare position och det är tack vare en enaståendeinsats från vårt team. Jag är oerhört stolt över hur vi har levererat och för de framsteg vi har gjort, säger Daniel Ek, grundare och VD för Spotify. “Vi harkommit dit vi siktade – om inte lite längre – och befinner oss på en stadig vägmot våra långsiktiga mål. Denna outtröttliga strävan efter innovation ikombination med vårt fokus på tillväxt gör att vi kan leverera den främstaanvändarupplevelsen i branschen, samtidigt som vi stärker de kärnvärden somgör Spotify unikt. Jag ser verkligen fram emot allt vi har framför oss.”

Spotify rapporterar intäkter för andra kvartalet 2024

July 23, 2024

Idag publicerar Spotify sina finansiella resultat för andra kvartalet 2024. Med stark ökning av antalet premiumanvändare, förbättrad intäktsgenerering och rekordstor lönsamhet rapporterade Spotify följande:

  • Månatliga aktiva användare ökade med 14 % jämfört med föregående år och uppgick till 626 miljoner.
  • Antalet premiumanvändare ökade med 12 % jämfört med föregående år och uppgick till 246 miljoner.
  • De totala intäkterna ökade med 20 % jämfört med föregående år och uppgick till 3,8 miljarder euro. 
  • Bruttomarginalen uppgick till 29,2 %.
  • Rörelseresultatet uppgick till 266 miljoner euro.

– Det är en spännande tid på Spotify. Vi fortsätter att vara innovativa och visar att vi inte bara är en fantastisk produkt, utan också driver en allt mer fantastisk affär. Vi gör detta under en tid som överträffar våra egna förväntningar. Det bådar mycket gott för framtiden, kommenterar Daniel Ek, grundare och VD på Spotify.

Alexander Skarsgård Spotlights Innovative Solutions to Our Planet’s Biggest Challenges on the New Podcast ‘How We Fix This’

June 12, 2024

Our planet is facing some serious issues. And How We Fix This—a new podcast hosted and narrated by Emmy and Golden Globe awarded actor Alexander Skarsgård—offers some serious solutions. Co-produced by non-profit impact ecosystem Norrsken and Spotify, the series will spotlight eight pioneering startups that are building tools to combat some of the world’s most pressing social and environmental challenges. 

Over 8 episodes, How We Fix This will explore a significant global dilemma and highlight the innovative approaches startups are taking to address them. The series not only features the founder’s journeys, but also includes insights from leading researchers and experts, including the World Wide Fund for Nature and Stockholm Resilience Centre.

“From Nigerian solar panel rentals and German chocolate made without cocoa to burping cows in Sweden, this project highlights the people out there who are building innovative and awe-inspiring solutions to the world’s greatest challenges,” said Alexander. “I am very excited to introduce these heroes to a global audience.”

By highlighting these role models selected from the Norrsken Impact/100 list—an annual ranking of the world’s most promising impact startups—How We Fix This hopes to inspire recent graduates, aspiring entrepreneurs, and business professionals who are passionate about affecting change through technology, innovation, and environmental sustainability.

“We can no longer celebrate companies simply for their growth and valuation, no matter if they destroy the planet. Instead, we need role-models like the founders on How We Fix This,” says Niklas Adalberth, founder of Norrsken Foundation. “They are part of a growing, global movement of purpose-driven entrepreneurs leveraging innovation and technology to tackle problems like climate change, sustainability and poverty. We need thousands more like them, and I hope their stories can inspire others to pursue their own ideas for how to positively impact the world.”  

The startups featured on How We Fix This include:

  • Brimstone (USA): Developing deeply decarbonized cement.
  • Planet A Foods (Germany): Producing chocolate without cocoa. 
  • Volta Greentech (Sweden): Seaweed-based feed supplements reducing cows’ greenhouse gas emissions. 
  • Neoplants (France): Bioengineered plant systems designed to eliminate indoor pollutants.
  • SunFi (Nigeria): Helping consumers transition to solar power. 
  • Commons (USA): A platform for individuals to track and reduce their carbon footprint. 
  • Nilus (Argentina): Rescuing and redistributing food to combat food insecurity. 
  • Plan A (Germany): Tools for corporations to measure and act on their carbon footprint. 

“How We Fix This follows companies that provide tangible solutions to some of the world’s most pressing matters, and as a global audio platform we have a crucial role to play to amplify these,” says Hanna Grahn, Sustainability Lead at Spotify. “I’m thrilled to be able to collaborate with Norrsken, leading scientists, and Alexander to inspire more people around the world to get involved on these topics.”

Dive into the first episode of How We Fix This below, and look out for a new episode every Wednesday that explores a pressing new challenge our planet faces.

The Hives Celebrate 50 Years of Sweden’s Global Music Success With Spotify Singles Cover

May 24, 2024

On April 6, 1974, the Swedish pop quartet ABBA won the Eurovision Song Contest with “Waterloo,” a victory that would propel them to dazzling international fame. Meanwhile, across the Atlantic Ocean, Björn Skifs and Blue Swede’s “Hooked on a Feeling” had just become the first single by a Swedish artist to reach the top of the Billboard Hot 100 chart in the U.S.

As it turns out, that was just the beginning. Today, half a decade later, Sweden is one of the world’s biggest music exporters. To commemorate the outset of the country’s remarkable global success in music, Spotify invited the Swedish rock quintet The Hives to our Stockholm studio to record a Spotify Singles cover of “Hooked on a Feeling,” out now:

Known for their legendary live performances and strict black-and-white dress code, The Hives have been making heavy garage music for more than three decades. As one of the most-streamed Swedish rock bands globally, they’re thrilled to be carrying the storied song into its next chapter.

“I think there’s a synergy effect of Swedish music having made it abroad, and you feel like it’s possible. We can’t make it more perfect than the original is, so we went the other way instead: ruined it but made it sound exciting,” quipped front man Pelle Almqvist.

“Since the iconic year of 1974, when ABBA won the Eurovision Song Contest, music from Swedish creators has continued to influence beyond its borders,” said Sophia Olofsson, Music Program Lead at Spotify. “We hear a lot about the Swedish pop wonder, but rock and metal are also two impactful genres for listeners around the world. With this Spotify Singles release, we wanted to celebrate the anniversary of the export of Swedish music while also paying homage to Sweden’s rock talents.”

The original “Hooked on a Feeling” was written by Mark James and performed by American singer B.J. Thomas in 1968. In 1973, Björn Skifs and his Blue Swede band recorded their version, which retained the “ooga-chaka” introduction from an earlier cover by English singer-songwriter Jonathan King.

To date, Blue Swede’s version of the song has racked up more than 670 million streams on Spotify globally. It has continued to gain traction over the years, having been featured in movies like Reservoir Dogs and Guardians of the Galaxy.

A spotlight on Swedish rock

Sweden might be best known for its pop music, but Spotify data shows that rock is also driving the country’s music exports. On our platform, the love for Swedish rock stretches near and far. In the past five years, streams of rock music by Swedish acts have increased by 90% globally, with France, Italy, Mexico, and Australia being the biggest consumers. Over 40% of the consumption comes from listeners aged 18-29.

Stream The Hives’ “Hooked on a Feeling” now, then dive into our Made in Sweden playlist to explore more tracks from Swedish artists.

De viktigaste insikterna från Spotifys årliga Loud & Clear-rapport

May 15, 2024

Med sin årliga royaltyrapport Loud & Clear ökar Spotify transparensen i musikindustrin, så att artister, låtskrivare, fans och hela musikbranschen får en större förståelse för hur streamingekonomin fungerar. Spotify betalar ungefär två tredjedelar av sina musikrelaterade intäkter till rättighetsinnehavare och publishers, och nyligen redovisades att Spotifys globala utbetalningar under 2023 uppgick till över nio miljarder dollar. Men hur såg det ut i Sverige? 

Under förra året genererade svenska artister utbetalningar på nästan 1,8 miljarder kronor enbart från Spotify – en ökning med drygt tolv procent jämfört med 2022 och en dubblering jämfört med 2017. 

Statistiken visar även att musikbranschen fortsätter att blomstra – på alla nivåer. Under 2023 genererade fler än 500 svenska artister minst 500 000 kronor i royalties bara från Spotify. Antalet artister som når denna nivå har ökat med 70 procent sedan 2017. Dessutom genererade över 280 svenska artister mer än en miljon kronor från plattformen, vilket innebär en ökning med nästan två tredjedelar sedan 2018.

För första gången redovisar Spotify också att oberoende skivbolag och artister genererar nästan hälften av utbetalningarna, i Sverige såväl som globalt.

Sverige är en erkänd musikexportnation, men svenska artister dominerar även på hemmaplan, vilket kraftigt bidrar till ökade intäkter till den svenska musikindustrin. Under 2023 stod inhemska artister bakom 70 procent av alla låtar som tog sig in på den dagliga Topp 50-listan. 

Spotifys rekordutbetalningar

Svenska artister genererade under 2023 större utbetalningar än någonsin tidigare, vilket bidrar till att den svenska musikbranschen växer.

Ett rekordår för indiebolag och indieartister

Fler artister väljer att publicera sin egen musik på Spotify vilket ledde till att de oberoende skivbolagens andel av utbetalningarna förra året uppgick till nästan 50 procent. 

Fler artister genererar stora utbetalningar

Spotifys utbetalningar hjälper såväl etablerade som aspirerande artister att utveckla sina karriärer och nå sina fans. 

Så fungerar Spotifys royaltyutbetalningar:

  • Spotify betalar ut ungefär två tredjedelar av sina musikrelaterade intäkter till rättighetsinnehavare och publishers, som i sin tur betalar artister och låtskrivare baserat på deras enskilda kontrakt.
  • Utbetalningar från Spotify utgör endast en del av intäkterna för skivbolag, låtskrivare och artister; övriga källor inkluderar bland annat utbetalningar från andra streamingtjänster, skivförsäljning, försäljning av merchandise och biljetter till konserter.

Eurovision 2024: Swiss Singer Nemo Took the Crown, but There’s More Talent To Celebrate

May 13, 2024

From Céline Dion to ABBA, the Eurovision Song Contest has served as a launchpad for a number of global stars over the years. Reaching a worldwide audience in the hundreds of millions, the annual competition is Europe’s biggest music event—and on Spotify, the hype and attention are reflected in our streaming data every year.

During the May 11 final in Malmö, Sweden, Switzerland’s Nemo was crowned the 2024 winner with “The Code.” The singer is the first non-binary artist to win Eurovision and wrote the genre-bending track to explain how they came to terms with their identity. In the 24 hours following the event, it was the most-streamed song of the competition on Spotify.

But the emerging talent that Eurovision introduces to the world goes far beyond the winning act. Between May 7 and May 12, discovery of Eurovision artists and music was in full swing on Spotify. Let’s take a look at some of this year’s top performers.

Reaching new legions of fans

Ireland’s entry, “Doomsday Blue,” from self-styled “Ouija pop” artist Bambie Thug emerged as a surprise hit during the final stage of the competition. On Spotify, the electro-goth song saw a whopping 950% increase in streams during the final week compared to the period leading up to the final. “Rim Tim Tagi Dim,” the 2024 runner-up from Croatia’s Baby Lasagna, experienced a similar boost, with streams up almost 730% during the final week.

As for the most-streamed song globally during the final week on Spotify, the Netherlands came out on top with “Europapa” by Joost, which received the highest listenership among users aged 18-24. Nemo’s “The Code” and Baby Lasagna’s “Rim Tim Tagi Dim” came in second and third, respectively, followed by Italy’s entry, “La Noia,” from Angelina Mango and Ukraine’s entry, “Teresa & Maria,” from Jerry Heil and alyona alyona.

Stories of continued success

On Spotify, Eurovision is clearly a cultural moment that unites fans across the globe through a shared love of music. Our platform is where fans go to dive deeper into an artist’s catalog, and for the contestants, there’s more to gain than just the Eurovision crown.

Take Swedish pop phenomenon and two-time Eurovision winner Loreen: Since she clinched her second win in 2023, streams of her entire discography have jumped over 600% on Spotify. On May 14, 2023, her entry “Tattoo” broke the then record for the most-streamed track in a day globally by a female Swedish artist. To date, the electropop anthem has been streamed nearly half a billion times on our platform.

Måneskin is another epic success story: Since their 2021 Eurovision victory, the Italian rock band has experienced a whopping 2,000% increase in global Spotify streams. The group has smashed a number of global records, and two of their songs—“I WANNA BE YOUR SLAVE” and “Beggin’”—have notched over 1 billion streams.

Keep the Eurovision party going with our 2024 playlist, featuring an exclusive editorial watchfeed.

Spotify rapporterar intäkter för tredje kvartalet 2023

October 24, 2023

Idag tillkännagav vi vårt finansiella resultat för tredje kvartalet 2023. Verksamheten levererade starka resultat under tredje kvartalet. Samtliga nyckeltal överträffade vår guidning och vi återgick till lönsamhet.

  • Månatliga aktiva användare ökade med 26 % till 574 miljoner, två miljoner över vår guidning. Detta motsvarar vårt näst största nettotillskott under tredje kvartalet någonsin. 
  • Antalet premiumanvändare växte 16 % Y/Y och uppgick till 226 miljoner. Nettotillskottet om sex miljoner prenumeranter var två miljoner över vår guidning.
  • De totala intäkterna överträffade vår guidning och uppgick till 3,4 miljarder EUR, en ökning med 11 % jämfört med föregående år. 
  • Bruttomarginalen överträffade guidning och slutade på 26,4 %. 
  • Spotify återgick till lönsamhet med ett rörelseresultat om 32 miljoner EUR under kvartalet.

Därtill introducerade vi nya personifierade upplevelser för användarna och nya verktyg för kreatörer:




Vill du veta mer? Klicka här för att ta del av hela den finansiella pressreleasen, och lyssna gärna på vår Q&A-webcast på IR-sajten här.