Tag: dancing

From the Dance Floor to Daydreams: How Afrobeats Found Its Soul

The silence came first. In the spring of 2020, as the world locked its doors, the exuberant, continent-spanning pulse of Afrobeats suddenly had nowhere to go. Dance floors emptied. Festivals fell quiet. For a genre built on collective motion and kinetic joy, the stillness felt like a fade to black.

But the beat didn’t stop. It evolved. The tempos began to drift downward, the bass lines softened their punch, and melodies made room for a melancholic hum. In that quiet, a more complicated and resonant sound emerged—one that carried not just celebration, but longing, vulnerability, and the intricate truths that surface between life’s highs and lows.

Today, Afrobeats is no longer a monolith of feel-good anthems. It has blossomed into a genre of profound emotional range, capable of igniting a stadium one night and soundtracking a solitary evening the next. Its contemporary power lies in this very duality: a seamless glide between euphoric rhythm and thoughtful introspection. This is the story of how the party got personal.

This sonic maturation wasn’t an overnight revolution, but a deliberate shedding of expectations led by a generation of artists who saw no contradiction between the clubs and the house parties.

From golden age to alté wave

To understand the shift, one must recall the genre’s golden age in the late 2000s. It was a time of unapologetic opulence, when titans like D’banj, P-Square, and a rising Wizkid crafted a soundtrack of joyous, stylish, and gloriously loud maximalism. Songs like Wizkid’s “Holla at Your Boy” or Wande Coal’sBumper to Bumper” were sonic champagne, all booming beats and irresistible hooks that felt like pure celebration.

But even as Afrobeats began its global conquest, a countercurrent was forming. By the mid-2010s, a subtle deceleration had begun. Burna Boy’s early work, like the languid “Like to Party,” and Mr Eazi’s signature, minimalist “Banku music” on tracks like “Skin Tight” introduced a lower tempo and a more intimate, conversational feel. These slower tracks began to redefine the genre’s very identity. Spotify data mirrors this gradual slowing. In 2015, the average Afrobeats track clocked in at a brisk 119 beats per minute (BPM). By 2025, that average had cooled to 114 BPM, a seemingly small change that created significant space for new moods.

Then came the alté wave, an avant-garde movement that challenged every remaining convention. Led by artists like Odunsi (The Engine), Cruel Santino, and Lady Donli, this subgenre was an ethos as much as a sound. Blending R&B, funk, lo-fi, and indie rock with a heavy dose of nostalgia, alté artists rejected rigid formulas in favor of radical self-expression. Their success—Spotify streams of alté music surged by more than 670% since 2020—didn’t just create a new lane; it blew the doors open for the mainstream, signalling that creative risk was rewarded.

Slowing soul tempos

That spirit of fusion has since defined the 2020s. A vibrant ecosystem of subgenres has taken root, each expanding the genre’s sonic and emotional palette. Artists like Rema and Fireboy DML weave soul and pop into their Afrobeats frameworks on tracks that explore heartbreak and uncertainty, their plaintive vocals gliding over propulsive rhythms. From South Africa, Afropiano introduced amapiano’s hypnotic bass lines and sprawling textures, its streams exploding by more than 11,000% since 2020. Meanwhile, the prayerful, spiritual themes of Afro Adura have resonated profoundly, with its listenership rising by more than 40,000% in the same period.

The genre’s biggest contemporary hits tell the same story of deceleration. Burna Boy’s Grammy-winning “Last Last,” a masterpiece of joyous melancholy, cruises at a relaxed 88 BPM. Oxlade’s global smash “KU LO SA” sways at 93 BPM. Even Rema’s “Calm Down,” one of the most-streamed Afrobeats songs in history, sits at a relatively modest 107 BPM.

Listening habits reflect a clear appetite for this new emotionality. In Nigeria, Spotify data shows that the most-streamed mood category is “whiny,” which is characterized by expressive, emotionally charged vocals, accounting for 35% of streams. Globally, that number climbs to 38%, proving that this vulnerability is a universal language.

This is more than a musical trend; it’s a generational shift in storytelling. Younger African artists, more open about mental health, loss, and the anxieties of modern life, are channeling that complexity into their music. It’s why the Afrobeats of today can soundtrack a wedding, a breakup, and a meditation session with equal authenticity. Contrast the raw, suffocating heartbreak in Llona’s “Can’t Breathe” with the defiant self-assurance of Ayra Starr’s “Rush.” Both are essential, and both are Afrobeats.

This newfound duality is the genre’s greatest strength. In the hands of its current vanguard, Afrobeats has learned to hold space for both silence and celebration. As CKay’s “Love Nwantiti” proved to the world, longing can be a global anthem. As Omah Lay captured on “Soso,” emotional fatigue can be rendered with breathtaking beauty. And as Tems demonstrated on “Free Mind,” the search for inner peace can be a collective experience.

Afrobeats has matured, embracing its own beautiful contradictions. It’s no longer just the sound of the party. It’s the sound of the human experience. Its power, now, lies not in how loudly it’s played, but in how deeply it resonates. And that is a rhythm destined to last.

Visit our full Afrobeats 2.0 experience on For the Record to discover more.

Seleção Brasileira de Breaking se prepara para uma Nova Batalha de Dança

Ritmos incríveis, footwork sofisticado, dançarinos talentosos, batalhas de tirar o fôlego – tudo isso compõe o Breaking, uma forma de dança que combina movimentos complexos com dança estilizada

Nascido nas comunidades negra e latina do Bronx, o Breaking se originou nos anos 70, no início do movimento Hip Hop. O nome refere-se aos breakbeats que definiram o som inicial do Hip Hop, que deu aos dançarinos a chance de mostrar seus movimentos. Ao longo dos anos 70 e 80, equipes de dança se formaram e competiram entre si, introduzindo novas técnicas como o headspin, freeze e o top rock.

Música é uma parte crítica do Breaking, e os DJs que comandam as mesas geralmente misturam elementos de hip hop, jazz, disco, electro e muito mais para criar uma faixa atraente para os dançarinos, conhecidos como b-boys e b-girls. 

No início dos anos 80, o Breaking ganhou força no Brasil, proporcionando uma nova maneira para a juventude do país se conectar e interagir. E até hoje nas ruas de São Paulo acontecem batalhas de dança, com b-boys e b-girls disputando quem tem os melhores movimentos.

Em 2024, o Breaking fará sua estreia olímpica em Paris e o Brasil se prepara para os jogos. A seleção brasileira é composta por seis estrelas de destaque: Leony, Luan San, Rato, Toquinha, Mini Japa e Nathana. Enquanto eles treinam, o Spotify está com eles a cada passo do caminho como patrocinador da equipe. Além de apoiar eventos na comunidade do Breaking, estamos fornecendo ajuda financeira para a equipe competir em eventos nacionais e internacionais, bem como em seus treinamentos.

O For the Record conversou com os membros da equipe Leony e Toquinha para saber mais sobre o Breaking e onde eles veem o futuro do esporte.

Qual é a sua parte favorita sobre Breaking? 

Leony: A liberdade, a parte que eu mais amo é a liberdade dentro do breaking, a liberdade de poder fazer tudo no meu tempo, de fazer qualquer coisa que eu criar do meu jeito. A liberdade de ser e fazer aquilo que eu imagino com o meu breaking.

Toquinha: A melhor parte do breaking pra mim é o sangue no olho e a adrenalina das batalhas!

Existe uma música ou artista em particular que você gosta de ouvir? 

Leony: Eu sou fã do A Tribe Called Quest. Pra mim o melhor grupo de rap que teve.

Toquinha: Eu gosto muito das músicas do Veigh! Como dj, em especial pra treinar eu curto os beats do Dj Batata’Killa.

Leony performing a breaking dance move on a bridge

Leony

Qual foi sua reação quando soube que o Breaking se tornaria um esporte olímpico?

Leony: Fiquei feliz, eu sabia que isso alavancaria o breaking no mundo, e foi o que aconteceu.

Toquinha: Quando eu soube que o breaking estará nas olimpíadas eu fiquei animada, ansiosa e motivada a treinar mais!

Muita improvisação é necessária para ser bom em Breaking. O que mais você acha que é essencial para se destacar no esporte? 

Leony: Ter personalidade e ser original. Com certeza ser “único” no breaking é uma das coisas mais difíceis e sem dúvidas a mais valiosa.

Toquinha: Para se destacar no Breaking você precisa ter estilo é muito flow. Acredito que a persistência nos treinos é a chave para desbloquear tudo oque o seu corpo alcança e você ainda não sabe.

Toquinha performing a breaking dance move on a bridge

Toquinha

As Olimpíadas certamente ajudarão a aumentar a compreensão e o conhecimento do Breaking. O que mais você espera para o futuro do esporte?

Leony: Espero que com toda essa exposição, possamos alcançar mais pessoas e mais lugares.

Toquinha: O breaking entrando no ramo olímpico abriu muitas portas pra mim e também pro resto do mundo. Eu treino e me dedico muito para que no futuro as coisas sejam mais fáceis para as novas gerações e é isso o que eu espero!

Como tem sido ter o apoio do Spotify enquanto a equipe embarca nessa jornada?

Leony: Tem sido incrível, não só para nós como membros da seleção mas para o breaking nacional. Breaking e música são um casal inseparáveis e ter uma empresa como a Spotify ajudando a disseminar o breaking no Brasil sem dúvidas tem ajudado muito. Isso nós dá uma notoriedade e valor para alcançar mais coisas.

Toquinha: Pra mim foi incrível receber a proposta de patrocínio da Spotify.. É bizarro o quanto Breaking e Spotify combinam!

Spotify Partners With Bresh, the Acclaimed Gen Z Trend Party

Bresh in pink tesxt on a fuzzy looking pink background

No matter your typical go-to genre, there’s some music that simply makes you want to dance. An emphasis on genre fluidity and variation—alongside a desire for diversity, tolerance, brightness, and freedom—is the concept behind Bresh, a dance party that began in Argentina six years ago and quickly became a global phenomenon. The meeting place for artists, actors, and prominent Gen Z personalities is, in short, a vibe—and Bresh is now a popular dance party in more than 90 cities and 12 countries around the world. 

During the pandemic, thousands of people tuned into Bresh’s livestreams to have a good time from home. Now IRL once again, the party has joined forces with Spotify as its official streaming partner so that Latin American users can enjoy the full experience on their smartphones long after the lights have been switched back on and participants have gone home.

 

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This union will enable the promotion of Bresh’s  official playlists on Spotify, “Hitazo Tras Hitazo,” which contains more than 40 hours of the most-listened-to and most-danced-to songs. Plus, through this partnership, we’re also committing to fostering momentum for both recognized and emerging artists and DJs associated with the party. 

Bresh and Spotify share a similar goal: to provide young people with the best audio and the music they love, in one place. The alliance of Bresh and Spotify in Latin America will allow the party to continue to expand in the region, connecting young people from Mexico, Colombia, and Argentina with the values that represent them, such as multiculturalism and belonging.

The most beautiful (and popular) party in the world is now accompanied by the world’s leading audio platform. Together, we’ll work toward our mission of making Bresh a meeting place for all young people united in a shared language of multigenre fluidity, and of course, dancing.

Spotify Has the Pawfect Playlist for You And Your Pet

There is something uniquely special about the relationship we humans have with our pets—it’s one filled with unconditional love, licks, snuggles, and cuddles. It’s hard to put into words the emotion these animals give us—other than pure happiness. So it’s only natural that we want to make them feel good, too, and many pet owners believe they do exactly that with music. 

We dug our paws into the subject and conducted a study on how pet owners use music with their pets. We found that 71% of pet owners surveyed play music for their pets, and that’s not all. Check out the rest of the furry (read: fun) facts we unearthed from pet owners in five countries across the globe.