Tag: residency

The Data’s In, and Bad Bunny’s Puerto Rico Residency Captivated the World

September 23, 2025

When Bad Bunny announced his first-ever residency in his native Puerto Rico, it was clear this would be more than just a series of concerts. His stay, which included 31 shows starting July 11, was a true homecoming celebration, with energy that radiated far beyond the island. As fans around the world followed along on Spotify, the data revealed a story of global connection, cultural pride, and the undeniable power of Benito.

In the US alone, Bad Bunny’s share of global streams saw a 7% lift, and fans created nearly 25,000 new playlists with “Bad Bunny” or “Puerto Rico” in the title. Hyper-local trends emerged, too, including a 29% spike in playlists titled with the Puerto Rican phrase “acho PR.” Tracks performed during the shows, like “VeLDÁ,” “ALAMBRE PúA,” and “BAILE INoLVIDABLE,” quickly became fan favorites.

 

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Gen Z for Benito

This event also highlighted Bad Bunny’s powerful connection with Gen Z. Listeners aged 13 to 27 led the way, accounting for 61% of his global streams and 51% in the US during the shows. While the residency was in Puerto Rico, its impact was global. Mexico led all countries in streaming, and the top-streaming cities worldwide included Mexico City, Santiago, Bogotá, Lima, and Guatemala City. In the US, the most streams came from California and Texas, with New York City and Miami leading among cities.

A platform for Puerto Rican talent

The “Benito effect” also boosted other Puerto Rican artists. Guest performers saw significant increases in listenership, with Chuwi up 18% in new US listeners, and Los Pleneros de la Cresta and RaiNao enjoying listener spikes of 46% and 26%, respectively. Even surprise guests felt the love, as superstars Wisin and De La Ghetto saw their new US listener numbers jump by 41% and 19%. The stage also welcomed legends like Rubén Blades and Ivy Queen, whose presence amplified the event’s cultural significance.

Ultimately, Bad Bunny’s residency was a celebration of Puerto Rican pride, a spotlight for his collaborators, and a reminder of the island’s impact on the global music scene.

Hit play on the This Is Bad Bunny playlist on Spotify to hear his greatest hits.

Announcing the Equal (EQL) Studio Residency Program for Women

August 15, 2018

In partnership with Berklee College of Music and Electric Lady Studios, Spotify’s EQL Studio Residency will help open the door for emerging female producers and engineers while shining a light on the great work already being done by women in the music industry.

Starting in October, the program will offer three residencies in three different cities: New York, Nashville, and London. During these paid six-month residencies, one participant in each city will work hands-on in our studios and gain access to invaluable networking and mentoring opportunities to further her career.

In New York, the resident will split her time between the famed Electric Lady Studios and our own Spotify Studios. In Nashville and London, residents will work out of our Secret Genius Studios, where we’ve shown our commitment to supporting emerging songwriters and producers.

“Women are underrepresented as artists, songwriters, engineers and producers,” says Kerry Steib, Director of Cultural Impact. “We have to use our resources to create opportunities to address this, and do it with great partners across the industry. This is just the beginning.”

“This exciting collaboration recognizes the many contributions women make in the music industry,” says Darla Hanley, Dean of the Professional Education Division at Berklee. “We are happy to support and mentor the recipients of the EQL Studio Residency and look forward to sharing our expertise and many decades of combined experience across all corners of the industry with them.”

“Electric Lady is thrilled to partner with Spotify’s EQL Studio Residency alongside Berklee College of Music in encouragement of more women in audio production, “ says Lee Foster, Partner/ General Manager Electric Lady Studios. We are strong supporters of this movement and look forward to meeting the next generation of women engineers and producers.”

Ready to apply? Here’s what you need to know:

  • Applications are now live and close at 5 p.m. EST on August 24.
  • Residencies will start October 1.
  • Apply here: Nashville / New York / London