Tag: denmark

Spotify Expands Audiobook Access for Premium Subscribers in Five More European Countries

Our mission to make Spotify the ultimate home for all things audio continues. Starting today, eligible Premium listeners in Sweden, Denmark, Finland, Iceland, and Monaco can explore more than 300,000 audiobooks, now included with their existing subscriptions.

Listeners can dive into an expansive mix of local-language favorites and global bestsellers, including the region’s largest English-language catalog available on a consumption-based service. Our local-language catalog is thoughtfully curated in collaboration with independent publishers and major partners like Bonnier, ensuring something for every listener.

Premium subscribers in these five markets will receive 12 hours of audiobook listening each month, in addition to their music and podcasts options.

More ways to listen from day one

This launch is the first to include expanded options for audiobook listening from the start, offering listeners greater flexibility: 

    • If you use your full 12-hour allocation, you can purchase 10-hour top-ups as needed. 
    • For the first time at launch, Audiobooks+ is available. It’s a recurring monthly add-on that provides additional listening hours and enables plan managers to purchase audiobook access for sub-accounts on Family and Duo plans. 
    • Free users can also purchase individual audiobooks directly through Spotify.

A personalized experience

Spotify brings every kind of audio together—music, podcasts, and audiobooks—in one easy experience. For audiobook fans, this means a smoother, smarter way to listen:

    • Personalized discovery: Explore audiobook recommendations in your Home feed or visit the Audiobooks hub for editorial picks curated by our local experts.
    • Seamless listening: Automatic bookmarking saves your place so you can easily pick up where you left off, and a sleep timer lets you fall asleep to your favorite stories without missing a word.
    • Audiobook Recaps: This new feature, currently in beta for English-language titles, provides short, personalized summaries based on where you last stopped listening, making it easier to jump back into a book after a break.

A commitment to local publishing

The Nordics are home to some of the world’s most passionate audiobook listeners and some of Spotify’s most engaged communities. With Audiobooks in Premium now available in these countries, we’re opening new doors for both local and international authors and publishers to reach more listeners than ever before.

Our approach has already proven impactful. In our English-language markets, audiobook listeners are up 36% year-over-year, with total listening hours up 37%. More than half (52%) of Spotify’s global audiobook audience is between 18 and 34, underscoring how we’re connecting a new generation with the power of storytelling. Leading publishers such as Bloomsbury, HarperCollins, and Lagardère have even credited Spotify with driving double-digit growth in audio sales.

As part of this launch, local authors and publishers will gain access to the Spotify for Authors platform, which offers tools and insights to help them understand their audiences and expand their reach.As we bring audiobooks to more listeners around the world, we’ll continue working hand in hand with local authors and publishers to create a richer, more connected future for storytelling on Spotify.

Uncover the Best Artists of the Nordics on Oyster, Spotify’s New Playlist and Studio Program

The Nordic region has long been a hotspot for game-changing and globally beloved music. Countless artists, producers, and songwriters (ranging from established names Robyn and Yung Lean to newcomers girl in red, SASSY 009, and Augustine) have made their mark on the industry and inspired fans around the world. But with so many of these impactful artists spanning multiple diverse genres, it can be difficult to experience them all in one place. That’s where our new playlist Oyster comes in.

With this playlist, Spotify listeners can discover the best and most relevant work across the Nordic region and beyond—just as they would discover a pearl within an oyster. 

“In a lot of the music I listen to, there’s an array of influences that come from everywhere,” says Swedish indie-pop artist Augustine. “It’s hard to categorize artists in one simple genre nowadays. I’m really excited that Spotify is creating a new space for this kind of music with its launch of Oyster, and I look forward to being a part of it.”

Introducing Spotify Kids, A New Standalone App for the Next Generation of Listeners

Spotify is committed to bringing audio content such as music and stories to more people in more ways–including the next generation of listeners. That’s why we decided to launch a fun standalone app designed with safety in mind specifically for kids and families.*

 

We sat down with Alex Norström, Spotify’s Chief Premium Business Officer, to learn a little more about the app. 

1. Why create a Spotify Kids app now? What can users look forward to?

We know that families love listening together—whether it’s while driving in the car or cooking dinner together in the kitchen. But we also know that family members love to listen on their own too. That’s why we’re so excited to welcome the next generation of listeners—kids—into the Family Plan experience. 

Kids consuming audio content, such as music and stories, isn’t a new phenomenon—in fact, they love it. But most audio experiences were built with adults in mind—meaning they’re not simple, easy, or fun for young kids to use. 

Spotify Kids was born out of the desire to create a playground of sound just for kids—to build a place where younger kids can explore their favorite music and stories in a fun environment. The content is ad-free and hand-picked by a team of editors, and the experience is bursting with color. Our visuals help guide young minds through the app with simple navigation and scaled-back text. Before setting out to explore, each kid can also select a custom avatar and color theme to personalize their experience. 

Spotify Kids is a composite of playlists, which makes it easy for kids to find music and stories from their favorite movies and TV shows or hit plays on a playlist to sing along to during their favorite activity—or their least favorite chore.  

We’re thrilled to beta launch in Ireland and look forward to introducing Spotify Kids in all markets that have Premium Family in the coming months. As we evolve the app experience, we’ll roll out enhanced parental settings and controls for even more customization in an effort to give parents peace of mind. 

2. How is the Spotify Kids app different from the original app? Any unique content?

Spotify Kids is a standalone app available exclusively for Premium Family subscribers and intended for kids ages 3+. The content within Kids is hand-picked by a team of editors, who have nearly 100 years of combined experience curating content for kids. They come from some of the most well-respected brands in this space, including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Public Service in Sweden and BookBeat, which is a family- and kids-oriented audio streaming service.  

Beyond the content, the entire Spotify Kids user experience looks and feels different from the Spotify app. And that’s intentional. It’s built for kids, with their specific cognitive skills in mind, and exudes a fun, familiar, playful, and bright atmosphere. This look and feel also varies by age group—for example, the artwork for younger kids is softer and character-based, while content for older kids is more realistic and detailed. 

3. Why launch in beta? What are you hoping to learn? 

Having a standalone app specifically for younger kids is a new space for Spotify, and we understand the sensitivities around content for children. We are being very deliberate in our launch approach. We’ve started with a beta launch in Ireland, knowing that this initial roll-out phase will yield many learnings from parents, caregivers and other experts as they begin to interact with the app.

As we evolve the Spotify Kids experience over time, we plan to enhance parental control features to allow for even more customization. We’ll also bring our audio expertise to the table with listening experiences that go beyond music—like more stories and audiobooks and eventually podcasts.

4. As you were building the app, did you tap any external resources? Say, consult with any parent organizations or conduct focus groups?

While launching this kids app is an exciting moment for Spotify, creating it was not a task we took lightly. We knew the importance of understanding parents’ needs and making sure they would have peace of mind about the content their kids are consuming. 

Spotify has spent more than two years learning about this space, and we’ll continue to learn as people begin to interact with the app. We have gathered expert insight from a number of organizations, including the National Children’s Museum in Washington, D.C.,  and conducted our own studies with parents around the world and tapped into our Employee Resource Groups here at Spotify.

Spotify Kids is available starting today in Ireland. Ready to get started? Spotify Premium Family master account holders can simply download Kids from the App Store or Google Play, then sign in to their regular Spotify account. (If you’re new to Spotify, you’ll need to sign up for Premium Family before signing in to Spotify Kids.)

For those outside of Ireland, Kids will be rolling out to all markets that currently have Premium Family. Be sure to check back here for more or check out spotify.com/ie/kids.

*Update March 17, 2020: Spotify Kids has also rolled out in Argentina, Brazil, and Mexico.

Update February 11, 2020: Spotify Kids has also rolled out in the UK and Australia

Update November 27, 2019: Spotify Kids has also rolled out in Denmark, Sweden, and New Zealand.

Update May 12, 2020: Spotify Kids has also rolled out in Germany and Japan.