Tag: wrapped for artists

The 2025 Wrapped Guide for Artists, Songwriters, Creators, Authors, and Advertisers

December 3, 2025

Spotify Wrapped is the moment when hundreds of millions of fans around the world get to look back on their year in audio. But the celebration doesn’t stop with listeners. It extends across the entire Spotify ecosystem.

This year, we’re once again providing personalized Wrapped experiences for artists, songwriters, podcast creators, authors, and advertisers. With access to their own microsites, they can dive into how their work resonated with fans and audiences in 2025 and get unique, shareable data stories to post across their social channels.

Here’s what’s in store for each group.

For artists and songwriters

For the ninth year, we’re helping artists celebrate their year on Spotify and connect with their biggest fans. This year’s Wrapped for Artists experience is more intuitive than ever, with new data stories that give a deeper look into how an artist’s music resonated with listeners. We’ve also streamlined things so it’s easy to jump between stories and share faster.

New stories for 2025 include Top Albums and Super Listeners, which highlight the outsized impact of an artist’s most dedicated fans. Artists will also discover which of the new Wrapped Clubs their music belongs to and see Accolades—like “The Party Starter” and “The Early Riser”—which are determined by the streaming moments when their tracks really over-indexed with fans. Every data story includes a share card, making it easy for artists to highlight where their music was heard, how it grew, and whom it connected with.

For songwriters with an active Songwriter Page, Wrapped for Songwriters returns with a personalized, shareable overview of the year. We’ll also be celebrating songwriters across our social channels with behind-the-scenes content and more.

Artists can explore their 2025 Wrapped by heading to Spotify for Artists.

For creators

From chart-topping storytellers to emerging talent, audio and video creators on Spotify are driving the cultural conversation. Wrapped for Creators is our annual moment to celebrate the people behind the mic (and camera) and the loyal fans who tuned in.

This year’s experience transforms creator data into personal storytelling, highlighting growth, fan engagement, and creative milestones. Some of the data stories creators will see include year-over-year gains across listeners and followers, their top episodes, deep dives into fan engagement, and their shows’ top countries.

Creators can access their custom Wrapped experience through Spotify for Creators.

For authors

More and more readers are falling in love with audiobooks, and Spotify is at the heart of this shift. For the first time, audiobooks will appear in the main Spotify Wrapped experience, highlighting how many titles a listener finished and their top audiobook and audiobook genre—a major moment of visibility for the format.

We’re also celebrating audiobook storytelling with our second-ever Wrapped for Authors, giving authors and publishers a deeper look at how their work connected with listeners around the world. This year’s experience is even more robust, offering new insights like an author’s most popular title among first-time audiobook listeners, their biggest and highest-growth markets, and the other music and podcasts their listeners love.

Eligible authors can head to Spotify for Authors to find their Wrapped experience, or work directly with their publishers.

For advertisers

Wrapped for Advertisers helps brands better understand their audiences through Spotify’s streaming intelligence. By turning listening trends into clear, useful data, Spotify Advertising gives marketers a simple way to see what’s connecting with Spotify fans and use those insights to plan and measure more effective campaigns. In 2025, the experience expands to reach more advertisers globally. Select advertisers will receive a personalized recap in the Spotify app (on both mobile and desktop), self-serve advertisers can explore their own experience in Spotify Ads Manager, and others will get theirs directly from their Spotify representatives. The data provides a unique look at an advertiser’s audience, which could include their top music and podcast genres, their mix of ad formats used, and more.

Select advertisers will receive their Wrapped experience directly, while others can find theirs in Spotify Ads Manager.                                                                       

From artists to advertisers to fans, Wrapped is a moment for every part of the Spotify community.

Explore your personalized 2025 Wrapped and learn more about this year’s campaign and experience on our 2025 Wrapped hub.

DJ Moore Kismet Uses Spotify Artist Wrapped To Learn About Their Fans—and Themself

December 1, 2021

Wrapped isn’t just for fans—it’s for creators too. And today, Spotify for Artists launched its annual 2021 Artist Wrapped microsite, presenting artists with a custom experience and sharecard showcasing their success on Spotify over the past year. It’s a moment created specially for artists, who can also be delighted by a year’s worth of streaming data driven by their fans worldwide. 

On the microsite, artists can view their total hours streamed; increases in followers, total listeners, streams, or playlist adds; total numbers of top listeners and shares; and information showing the journey of an artist’s top track. This year, artists can also enjoy an Audio Aura that gives them their own aura based on elements of their artwork and sonics; a Throwback Track that showcases their top catalog track that is still streaming strong; and a list of all their collaborators.  

Since its inception in 2017, Artist Wrapped has become a moment that artists and fans alike look forward to all year. It has seen tremendous growth in the five years since its launch:

From year to year, Spotify’s Artist Wrapped has been an opportunity for creators to see how they’ve grown on the platform. One such artist is 16-year-old, LA-based DJ Omar Davis, who creates dreamy dance music under the alias of Moore Kismet. They grew up in a musical family and aspired to be in music or film since childhood. Then, in eighth grade, they created their first piece of music after being inspired by a YouTube video. 

“I came across the official audio video for ‘Hindsight’ by Audien,” Omar explained. “Listening to that song, I was blown away. It made me feel happy; it made me feel energetic. It made me feel safe and uplifted. It was a very eye-opening experience for me. And when I started delving deeper into that, I was like, ‘Hmm, maybe I should try doing this myself.’ So I just downloaded the trial version of FL Studio and I started playing around in it.”

In the nearly five years since, they’ve increased their production, invested in collaborations, and honed their sound. They ultimately posted a single to Spotify in 2018. Now, they have 300,000 plus monthly listeners and two songs with over a million streams. 

For the Record chatted with Moore about creating music during a pandemic, speaking to their audience, and what they look forward to in their 2021 Artist Wrapped. 

Tell us a little about your music. How would you describe your sound? 

If we’re going for a specific vibe, I’ve been using this phrase that a fan once called my music: beautifully controlled chaos. But to put more, genre-specific labels on it: I make experimental electronic pop that touches a little bit with dubstep, R&B, indie folk, soul music, stuff of that nature.

And that’s kind of always been my style. But I’d never truly known how to articulate it in music until the pandemic hit. So, a lot of the music that I’ve been writing more recently feels more like myself than anything I’ve ever written before. So I’m just very grateful for that.

Can you talk a little bit more about how the pandemic allowed you to to find this space for yourself and and claim your music?

When the shutdown first hit, I didn’t know what to do. But my coping mechanism for whenever sh*t hits the fan is always writing music. It creates a kind of catharsis for me. That energy allowed me to access parts of my creativity that I’ve literally never been able to touch before. During that time, I realized that when I was writing something, I could actually get out what I was thinking about in my head—and then make it even crazier. And I’m just like, “Whoa, wait. I’ve literally never been able to do that before. What just happened?” For me, this time has been my way of rediscovering what it truly is I want to create and what I want to put out to the world.

You’ve been on Spotify since about 2018. When did you start looking at your Artist Wrapped?

Right away. I first started because I saw everybody else posting theirs and I was like, “Damn, they have all of these insane streaming numbers! I wonder what mine is.” And then when I went to check, I only had like 3,000. Well that’s anticlimactic! It was kind of disappointing at first. But I’ve been checking every year ever since, especially once I started working on myself, working on my music, and working with Anthony, my manager.

I would honestly have to say that this year is the biggest year I’ve had and I’m really, really, really grateful for that because I was not expecting anything that I released this year to do well or to have as much of an impact on people. I hit my first two million streams this year. “Rumor” is on its way to hitting three million, which is f%#*ing crazy because it hit two million quicker than it hit one million. 

What type of information have you been able to take away from previous years of  Artist Wrapped and then utilize as you go into the next year of work?

Pre-saves, monthly listeners, streams, and followers. Those are the four most important things that I take into consideration every year when I look at my Wrapped. But also, growth is growth. It’s such a crazy feeling to see how far you’ve come since the last time you got one of these things rendered for you.

I also love seeing demographics—like the pie split up—of what specific demographics or gender identities are listening to my music. I’m noticing that the genderqueer categories are starting to grow exponentially, which makes me incredibly happy because I write my music for other queer people. I’ve always tried to do my best to make my Black ancestors and my trans ancestors proud, and it gets hard sometimes when I’m feeling down on myself and my body and my music, and my mind and my ability to do things. 

So I guess I really just try to make sure that people know that I’m doing this for me, and if you resonate with it, then more power to you. Because I wrote it from the perspective of millions of other queer people who feel the same way. So to see that transfer over into my music and how it performs on Spotify, it’s just incredible.

Why are you excited for 2021 Artist Wrapped? 

I’m really excited to see how much everything has changed since 2020. I really am. And you know, every year I check Wrapped because it’s a way to see how much progress you’ve made as an artist on a public platform that can literally make or break your career. 

I’d always been very cognizant of what I was trying to put out into the world up until quarantine. Quarantine was when I realized that I should stop giving a fu%k about other people’s expectations about who I am and what I write for myself and my own mental well-being. I’m just really excited to see how my sudden change of not caring about negligent people’s feelings has translated into the way that people listen to my music and how much people have listened to my music this year. 

It’s really great to get messages from listeners, fans, supporters, and everyone else in between telling me, “Your music has changed my life,” because getting into music and writing music in the first place has changed my life. 

What should the world look forward to from Moore Kismet in 2022?

2022 is the year of the f%#$ing Kismet. Next year, my debut album, Universe, is coming out, hopefully in summer. But of course, everything is still tentative. I’m hoping it can be out during Pride month. That is our goal. I have been working on this for the past four years, and I am so unbelievably excited to show people. I’ve been working with some of my best friends—some of the coolest writers in the world. This is the biggest thing coming out from Moore Kismet to date. 

Take it from Moore Kismet: Artist Wrapped is not to be missed. Artists can log in or sign up for Spotify for Artists to view their sharecard and microsite experience, now available in 31 languages.