In Colombia, the sound of success for female artists is unmistakable, and much of that success is fueled by female fans. According to Spotify data, 58% of listeners of female artists in the country are women, highlighting a vibrant ecosystem where women are championing and elevating one another.
And the momentum is clear: Over the past five years, streams of female artists in Colombia have increased fivefold, while the catalog of songs by Colombian women has grown by 36%. The impact goes far beyond national borders. Globally, Colombian female artists have seen their streams grow 170 times in the last decade, cementing their status as cultural exports who are captivating audiences worldwide.
This remarkable growth reflects a changing industry. As Mia Nygren, Managing Director for Latin America at Spotify, notes: “The industry has evolved greatly in the decade Spotify has been in Latin America, and women’s roles have shifted as well. The numbers reflect this—not only in streams, but also in royalties. Still, we know there’s much more to be done, and that’s why we continue creating spaces and initiatives to promote and spotlight women in music.”
Empowerment Days: Building community in Bogotá
To fuel this momentum and address ongoing challenges, Spotify recently brought these milestones and conversations to the forefront at the third edition of Empowerment Days at Casa Spotify Bogotá. Designed by and for women in the music industry, the event is a cornerstone of Spotify’s global EQUAL initiative. EQUAL, which champions women artists and creators both on- and off-platform, has supported more than 1,200 ambassadors worldwide.
Across two days, managers, producers, artists, and creators gathered to share advice and reflect on the unique challenges women face in music. A highlight was a panel featuring Mia, manager Rebeca León, and singer-songwriter ELENA ROSE, who discussed topics like education, independence, and the importance of financial literacy.
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