Tag: Spotify Ads Manager

Spotify Unveils New Advertising Partnerships and Product Updates

October 1, 2025

Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we’re building on that momentum with a powerful suite of new partnerships and product features designed to make it even easier for advertisers to buy, create, and measure success on Spotify.

New partnerships and expanded reach

We’re continuing to invest in automating our ad platform with enhancements across our automated buying channels: the Spotify Ad Exchange and Spotify Ads Manager.

Spotify Ad Exchange

For the first time, advertisers using Amazon DSP can now access Spotify’s audio and video inventory. This partnership brings together Amazon’s trillions of shopping, streaming, and browsing signals and Spotify’s global audience of 696 million monthly users, enabling advertisers to reach engaged audiences at scale while providing access to full-funnel measurement and attribution.

“By combining Amazon’s diverse audiences and first-party signals with Spotify’s high-quality content and engaged fan base, we’re creating new and meaningful ways for advertisers to amplify their omnichannel advertising strategies by leveraging a deeper level of insights only available through Amazon DSP,” said Meredith Goldman, Director, Amazon DSP at Amazon Ads. “Amazon DSP now has unprecedented scale across Amazon owned and operated and open internet audio supply, allowing us to set new standards for holistic campaign planning and activation—all in one place.”

But that’s not all. We’re also expanding our programmatic ecosystem with these key updates:

    • ID5 partnership: Advertisers can now reach music and podcast fans across Europe more effectively, thanks to enhanced addressability for programmatic campaigns via ID5’s digital identity solution.
    • Yahoo DSP integration: Advertisers can now buy Spotify inventory through Yahoo DSP via a new direct integration. With the Spotify Ad Exchange, advertisers have seen conversion rates improve by nearly 70% and cost per action drop by almost 90%, according to Yahoo data from July to September 2025. This direct integration also helps advertisers better target and measure audiences across Spotify using Yahoo ConnectID.
    • For publishers: Starting in 2026, Megaphone-hosted podcast publishers will be able to book private marketplace deals via the Spotify Ad Exchange. This will empower publishers to set up non-guaranteed deals with one or many advertisers, expanding their revenue opportunities.

Spotify Ads Manager

We’re also continuing to innovate within Spotify Ads Manager with new tools and partnerships to help advertisers of all sizes create, optimize, and measure their campaigns:

    • Smartly partnership: We’re partnering with Smartly to expand access to our inventory to more advertisers. With Spotify Ads Manager integrating into Smartly, advertisers will gain new ways to reach audiences through audio, display, and video, supported by Smartly’s AI-powered creative, automation, and measurement.
    • Split Testing tool: Advertisers will soon be able to run controlled experiments to see which creative elements resonate most with audiences, optimizing for metrics like completion rate, click-through rate, cost per click, and cost per conversion.

Growing momentum and proven results

Spotify’s automated buying channels for advertisers are seeing rapid adoption and delivering real results. Since we launched the Spotify Ad Exchange in April, the number of advertisers using it has increased by 142%. On Spotify Ads Manager, campaigns using the Web Traffic objective have seen page view rates 103% higher compared to brand awareness campaigns, and campaigns using the App Install objective have achieved install rates 4.3 times higher than non-optimized campaigns.

What this means for brands

Spotify’s scale and engagement remain unmatched. According to a 2024 global GWI study, 90% of users make Spotify part of their daily routines, with people spending more than two hours a day on the platform. And according to another recent GWI survey, 65% of users agree that time spent on Spotify feels more positive than time spent on social media. In a world of doom scrolling and distraction traps, Spotify offers something different, with users coming to the platform for a sense of connection and genuine value.

With these latest updates, we’re making it easier than ever for advertisers of all sizes to reach leaned-in audiences in a positive environment, whether you’re running a global campaign or just getting started.

“We’ve been hard at work enhancing our automated buying channels to make it easy for advertisers to buy, create, and measure on Spotify,” said Brian Berner, Spotify’s Global Head of Advertising Sales and Partnerships. “Now we’re bringing even more flexibility and control for advertisers, enabling them to reach our highly engaged global audience and drive impact with their campaigns.”

Ready to amplify your brand’s performance? Learn more about how brands can connect with listeners through Spotify Advertising.

Spotify’s Brian Berner on Creativity, Connection, and What’s Next for Advertisers at Cannes Lions

June 16, 2025

The Cannes Lions International Festival of Creativity is officially underway for 2025, and Spotify is back on the Croisette to showcase how our platform is more alive than ever. Spotify—and Spotify Beach during the festival—is where creators share, fans explore, and brands are discovered, powered by a global community that continues to grow and evolve.

Throughout the week, Spotify Beach is amplifying the creativity that lives on our platform, offering attendees a chance to experience Spotify IRL—as a cultural force and the best home for creators and fans.

With new tools and innovations, it’s easier than ever for advertisers to join Spotify’s ever-evolving playground and engage with audiences. All week long, attendees will see how Spotify makes creativity tangible—showcasing innovative ideas, meaningful connections, and endless possibilities for cultural impact.

To kick off the festivities, we sat down with Brian Berner, Spotify’s Global Head of Advertising Sales & Partnerships, to hear about what’s next for advertisers, the evolution of creativity on Spotify, and what he’s most excited about at Cannes Lions this year.

Cannes Lions is all about creativity. How does Spotify continue to foster creativity for advertisers?

From music videos to audiobooks to video podcasts, Spotify sits at the heart of music and culture—and we’re always innovating to unlock new ways to deliver creativity on a global scale. With a worldwide community of creators, artists, musicians, and podcasters, Spotify is a platform that consistently inspires creative expression. In fact, 87% of creatives in the ad industry say Spotify allows them to be more creative than other platforms.

For advertisers, we have our Creative Lab—an in-house creative agency of storytellers, cultural investigators, marketers, art directors, strategists, copywriters, and Spotify lovers spread across the globe. This team is constantly creating, testing, and gathering data on what works on our platform to help advertisers maximize their creative potential.

Ahead of Cannes, we’ve also just unveiled two new initiatives to help brands further tap into Spotify’s creative playground: the Creative Lab Hub and our inaugural Creative Council. The Creative Lab Hub is a new global destination where brands and advertisers can access Spotify Advertising’s most effective tools, formats, and insights—making it easier than ever to create breakthrough campaigns.

Meanwhile, our Creative Council brings together industry-leading creatives to help shape the future of advertising and brand storytelling on Spotify. This group includes top creative leads from agencies including R/GA, BBDO, McCann, Anomaly, VML, and GUT, as well as brand leaders from Ulta, AG1, and Coca-Cola.

We’re excited to see how advertisers continue to uplevel their creativity on Spotify!

Spotify is hosting several panels this year. What’s the value in bringing these conversations to the stage?

Our Spotify Beach daytime programming brings together some of the world’s leading voices for compelling conversations that spark discovery, connection, and inspiration. From Louis Theroux and Paris Hilton discussing the art of storytelling to brands like Instacart and Luxottica sharing their strategies and results with the Spotify Ad Exchange, our sessions highlight how Spotify is closer than ever to the heartbeat of culture and driving impact for brands. These conversations showcase how we’re creating impactful connections between artists, creators, fans, and brands in innovative and unique ways—both on and off the platform.

How has the evolution of Spotify’s platform to include video content changed the game for advertisers?

Spotify is now so much more than music and podcasts, including when it comes to advertising. Video consumption on our platform is booming, with users’ spending 44% more time looking at our app compared to last year. This increased in-focus engagement unlocks more visual, multiformat opportunities for advertisers, like our latest Canvas and In-Feed ad formats. 

We’ve found that audio and video ads together are a powerful combination for campaigns on Spotify. In fact, combining both increases purchase intent by 27% and incremental sales by 66%, compared to audio alone. As engagement on our platform continues to evolve, we’re evolving right alongside it—offering brands new ways to deliver compelling, multiformat audio and visual campaigns to Spotify’s global audience. We’re excited about the potential of video and what it means for creators, users, and advertisers alike.

At Spotify Advance in April, Spotify Advertising announced updates like Gen AI Ads. What’s the response been so far? 

The response to our efforts in making it easier for advertisers to buy, create, and measure results on Spotify has been incredibly strong, particularly with Gen AI Ads.

Since launching Gen AI Ads, nearly 1,500 advertisers in the U.S. and Canada have already used the tool to create and launch more than 7,000 high-quality audio ads on Spotify. Advertisers tell us they love how fast and easy it is: On average it takes just 17 minutes to go from idea to finished ad, and half of advertisers complete the process in under 9 minutes. That speed, combined with built-in scriptwriting and voiceover capabilities, is making audio advertising more accessible and flexible than ever for advertisers of all sizes.

Given the successful rollout in the U.S. and Canada, we recently expanded Gen AI Ads to the U.K.—bringing these tools to even more advertisers, now with voiceovers featuring British accents. It’s our latest step in helping advertisers of all sizes tap into Spotify Advertising with ease and full creative control, all within Spotify Ads Manager.

What advertising trends do you expect to see in the coming year?

In today’s fast-moving culture, we’re seeing that people are reducing their dependence on social media in favor of more authenticity and positive connection—and Spotify is one of the places they’re choosing. That’s not just good news for fans and artists; it’s great for brands, too. The attention our listeners give to Spotify translates directly to ads: In fact, our ads capture twice as much attention compared to social media platforms. 

I think there’s so much opportunity to scale the fan experiences we’ve created and imagine new, more interactive ways for fans to connect—not just with artists, creators, and brands on our platform, but also IRL. That’s why we have Creative Lab and our in-house consultancy Spotify AUX—to help brands build even more impactful connections with fans both on- and off-platform.

We’re also seeing automated buying become the industry default. Automated digital audio spend in the U.S. is on the rise and now represents 26% of the market. That’s why our investments in automated channels like the Spotify Ad Exchange and Spotify Ads Manager are more timely and important than ever.

What are you most looking forward to at Spotify Beach this year?

As someone who’s been in the ad industry for more than 20 years, I love Cannes Lions—it’s when everyone comes together to share wins and learnings, build relationships, and get inspired by the creativity and innovation happening across the industry.

Personally, I’m a big fan of the film Sinners, so I’m stoked about our Wednesday daytime session happening on Spotify Beach: The Art of Personalization Through Music with Ludwig Göransson and Miles Caton. If you haven’t seen the film yet, I highly recommend it!