Tag: Spotify

5 Reasons to Try Spotify Premium This Holiday Season

November 25, 2025

The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even more flexibility and enjoyment. If you’re curious about the latest, here are five reasons to check out Premium this holiday season.

1. Unlock a holiday trial offer

From now through December 31, users who are new to Premium can get up to four months of Premium free on the Individual plan, and returning subscribers may be eligible for two months free or at a discount. 

The exact offer features vary per market, so visit spotify.com/premium to see what’s available where you are. Monthly subscription fees will apply after the trial period has ended unless canceled beforehand.

2. Stream music in Lossless audio

Experience music in Spotify’s highest sound quality yet with Lossless, now available for Premium users in eligible markets. Listen in up to 24-bit/44.1kHz FLAC on supported devices by enabling “Lossless” in your settings.

3. Create seamless playlist transitions

Premium’s new Mix tool (currently in beta) lets you add and customize transitions between tracks in your playlists. Blend with presets like “Fade” or “Rise” and personalize your mix for a unique listening experience—no DJ skills required.

4. Request music from DJ by voice or text

Premium users in eligible markets can interact with DJ, Spotify’s in-app music guide, using voice or text requests in English and Spanish. DJ updates your session instantly with music for any mood, genre, or activity and offers personalized prompts to inspire your listening.

5. Enjoy audiobooks as part of your plan

Audiobooks in Premium continues to expand globally. Eligible subscribers in 22 markets now get allocated monthly audiobook listening time included with their plans, and if you need more hours or want to share access, audiobook add-ons are available to purchase for yourself or other members of your Premium household plan. Discover your next favorite story alongside your music and podcasts, all in one place.

Explore this year’s holiday offer and get started at spotify.com/premium.

Spotify and ‘The Hollywood Reporter’ Partner on the First-Ever Podcaster Roundtable

November 20, 2025

For the first time, Spotify has teamed up with The Hollywood Reporter to cohost a dedicated Podcaster Roundtable to spotlight top contenders for the newly introduced Best Podcast category at the Golden Globes.

This collaboration marks a new chapter for both brands and for podcasting’s place in culture. The full video conversation is now streaming on Spotify, marking the debut of a THR roundtable on our platform.

The roundtable features a notable roster of podcasting voices: Keith Morrison, Mel Robbins, Ben Shapiro, Ashley Flowers, Dax Shepard, and Jon Favreau. Together, they reflect on the state of podcasting today, from creative freedom and authenticity to how the format is expanding into new visual frontiers.

“If you feel cringey doing it, you’re probably doing it right,” said Mel Robbins, capturing podcasting’s spirit of authenticity. Dax Shepard agreed: “Those ‘cringe’ moments are what keep the format human and relatable.”

Panelists explored how video is reshaping the industry, with Robbins noting the different approaches across channels, including the Spotify Partner Program for video creators. For her, that evolution represents both a creative challenge and an opportunity: “It’s a ton of work but also fun to figure out.”

Ashley Flowers, meanwhile, is embracing a multi-format future. “We’ve got the vodcast,” she said, “but we’re also working on a pilot episode of what would be like a more traditional TV show… It’s going to become increasingly normal to see it on platforms.”

While the early days of podcasting were all about DIY experimentation, the group agreed the medium has evolved into a thriving, professionalized industry that rewards craft over clicks.

“Each of my episodes represents about 100 hours of work,” Robbins shared. “For me, it’s about impact, not virality.”

Watch the full THR Podcaster Roundtable and other roundtables, streaming now on Spotify and THR.com.

5 Ways to Get More out of Your Playlists on Spotify

November 20, 2025

Your playlists are personal. They’re the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and discoveries you’ve curated over the years.

On Spotify, your playlists can grow and evolve with you. With powerful tools for discovery, collaboration, and personalization, you can shape them in new ways, making them feel and sound fresh. They’ll also help you explore your own taste as well as the tastes of your friends and family.

Here are five ways to get more out of your music collections on Spotify.

1. Easily move your playlists to Spotify

First things first: getting your playlists onto Spotify. Our latest TuneMyMusic integration, available on mobile and rolling out globally over the coming days, makes it incredibly simple to transfer playlists from other streaming services straight into your Spotify library so you don’t have to start from scratch. No lost favorites, just an easy, built-in way to bring your music home.

Here’s how it works:

    • Head to Your Library in the Spotify mobile app and scroll to the bottom.
    • Tap “Import your music” and follow the prompts to connect with TuneMyMusic.
    • Choose the platform you’d like to transfer from, and watch your playlists appear in Spotify.

2. Make your playlists your own

Once your playlists are on Spotify, you can make them your own with a suite of creative tools. Invite friends to collaborate on a shared playlist or design custom cover art to give it a unique touch. And with newer features like the ability to mix your own playlist transitions so every track flows smoothly into the next, and Smart Filters (available in select markets) to organize your Library by mood, genre, or activity, Premium users have even more ways to shape how they listen.

3. Get personalized recommendations faster

As soon as you start listening to your imported playlists, Spotify’s personalization engine begins to learn your taste. For new listeners, that means Spotify gets to know your taste early on, so personalized playlists like daylist and Release Radar start feeling familiar from the start.

4. Share and listen together with friends

A playlist is a labor of love, a reflection of who you are and what you enjoy. And on Spotify, you can easily collaborate on playlists with friends. With Messages, you can instantly share your favorite playlists and chat about what you’re listening to with friends right in the app (available for users 16+ in select markets). Want to create something new together? See how your tastes match up with Blend, or, if you’re a Premium user, start a real-time listening session with Jam.

5. Give your playlists the sound they deserve

Your music collections can now sound better than ever. With Lossless, Premium listeners in eligible markets can stream their favorite tracks in Spotify’s highest sound quality yet. And with Spotify available across more than 2,000 supported devices, you can enjoy your playlists wherever you listen.

Head to the Spotify app to bring over your favorite playlists and fall in love with your music all over again. You’ll also find millions of podcasts and audiobooks waiting for you—everything you love to listen to, all in one place.

Ready to dive in? Visit spotify.com/premium to see the latest Premium offers in your market. In the US, first-time subscribers can get four months of Premium Individual free through December 31, 2025.

Erykah Badu Marks 25 Years of ‘Mama’s Gun’ With Special ‘Spotify Anniversary’ Episode

November 19, 2025

Twenty-five years ago, Erykah Badu released Mama’s Gun, blending visionary artistry, genre-defying sound, and soulful storytelling to leave a lasting mark on R&B and modern music. Now, a quarter-century later, we’re celebrating this iconic record with a special Spotify Anniversary episode that invites fans to experience the music in a whole new way.

Filmed at Spotify Studios in Los Angeles, the episode features Erykah alongside bassist Thundercat as they perform reimagined show-stopping versions of Mama’s Gun highlights. Tracks include “Penitentiary Philosophy,” “…& On,” and “Time’s A Wastin,” with Erykah delivering a soulful, dynamic set that channels the same energy that made the album beloved by fans.

Between songs, Erykah reunites with members of her original band, shares intimate reflections and untold stories about the making of a classic, and sits down for a candid conversation with producer and MC DJ Quik.

Spotify Anniversaries celebrates iconic albums and artists reaching a musical milestone. Along with a special performance, they offer up untold stories and reflect on their music’s legacy, giving new life to their body of work. Episodes feature new renditions of beloved tracks, with accompanying EPs available exclusively on Spotify.

Watch Erykah Badu’s Mama’s Gun 25th Anniversary episode now on Spotify.

Spotify Reports Third Quarter 2025 Earnings

November 4, 2025

Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscriber growth. We continue to deliver on our focus of Accelerated Execution, launching new updates and features across music, podcasts, and audiobooks, and further adding value for users and creators around the world. Take a look at the highlights below:

    • Subscribers climbed 12% Y/Y to 281 million.
    • Monthly Active Users grew 11% Y/Y to 713 million.
    • Total Revenue increased 12% Y/Y constant currency to €4.3 billion.
    • Gross Margin improved by 56 bps YoY to 31.6%.
    • Operating Income reached €582M.

“The business is healthy. We’re shipping faster than ever. And we have the tools we need – pricing, product innovation, operational leverage, and eventually the ads turnaround – to deliver both revenue growth and profit expansion,” said Daniel Ek, Spotify’s Founder and CEO. “It all comes back to user fundamentals and that’s where we are: 700 million users who keep coming back, engagement at all-time highs. We’re building Spotify for the long-term.”

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here.

Spotify and FC Barcelona Extend Partnership Through 2030

October 17, 2025

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that’s redefining how fans, players, and artists connect. The agreement spans the men’s and women’s first teams and includes front-of-training-kit branding, while the Spotify Camp Nou naming rights remain in place through 2034.

Since launching in 2022, the partnership has delivered unforgettable moments, from artist
jerseys to fan activations, blending music and football in ways that resonate globally. This extension reflects a shared commitment to shaping the modern fan experience and pushing the boundaries of what a club-platform partnership can be.

With the reopening of Spotify Camp Nou on the horizon and a new generation of Barça talent rising, Spotify and FC Barcelona are building the future together, one where culture, sport, and sound meet.

To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify.

Fresh Spins on Holiday Standards: The 2025 Spotify Singles Have Arrived

October 16, 2025

It might still be a little early to break out the tinsel and mistletoe, but Spotify’s already queuing up some holiday magic. This year’s Spotify Singles: Holiday Collection blends beloved covers with fresh new spins, setting the perfect soundtrack for easing into the festivities at your own pace.

Each year, a selection of artists is invited to record a cover of a classic holiday hit or offer their own spin on a seasonal favorite. For 2025, five artists have lent their voices to the tradition, reimagining timeless tracks in ways that feel distinctly their own.

This year’s lineup includes the following merry makers:

    • Ravyn Lenae offers a soulful, soaring version of “O Holy Night,” infusing the traditional carol with her smooth R&B stylings. “I grew up listening to this song, and I always thought it was so melodically beautiful [and] lyrically beautiful, so I’m excited to interpret it in my own little way,” she explained.
    • Jordan Davis brings a country warmth to the classic “O Come, All Ye Faithful,” rounding out the collection with rich vocals and heartfelt delivery. “‘O Come All Ye Faithful’ was a song I always loved growing up,” said Jordan. “To be able to put my own spin on it for the holiday season this year with Spotify is really special.”
    • Fall Out Boy delivers a high-energy rendition of “It Feels Like Christmas,” originally performed by The Muppets, giving the cult classic a rock-forward edge.
    • Poppy puts her signature alt-metal twist on Wham!’s “Last Christmas,” turning the wistful synth-pop staple into something moodier and more modern. “I chose this song because Christmas is the most wonderful time of the year,” she shared.
    • Sofia Camara takes on Coldplay’s “Christmas Lights,” bringing heartfelt vocals and a cinematic atmosphere to the beloved ballad. “I’m such a sad-girl-ballad vibe and this song … is really that, but in a Christmas version,” she said.

With each artist offering a new take on songs we all know and love, the Spotify Singles: Holiday Collection continues to be a space for both nostalgia and discovery. Whether you’re decking the halls or cozying up indoors, these tracks are ready to soundtrack your season.

Find these tracks, as well as past Spotify Holiday Singles, in our Holiday Collection playlist.

‘CultureCon Uncut’ Video Podcast Returns for Season 2 With Host Imani Ellis

October 16, 2025

In 2017, Imani Ellis launched CultureCon, a conference that’s become a must-attend event for more than 10,000 diverse creatives and Black professionals to connect, learn, and build community. CultureCon 2025 was packed with curated conversations designed to spark inspiration while celebrating the expansiveness of Black creativity.

Luckily, the conversation doesn’t end when the conference wraps. It continues on CultureCon Uncut, Imani’s video podcast that brings the unfiltered energy of the live event to fans everywhere. Now, Spotify is celebrating the return of the series for its second season.

Produced by The Ringer, the new season features Imani alongside special guest co-host Ike Slimster, a comedian and visual artist, in conversations with culture shifters blazing their own trails.

“We’re so proud to continue our partnership with CultureCon Studios to center and amplify the stories and creatives that shape our culture and community while celebrating creativity in all its forms,” said Kristin Jarrett, Lead, Equity, Diversity & Impact at Spotify.

The podcast’s return follows a powerhouse panel hosted by Spotify at this year’s CultureCon creative conference. On October 4, industry experts and creators—including Melyssa Ford, host of Hot & Bothered; Scott Evans, part of the new RADAR Creators class of 2025, co-host of Access Hollywood, and creator of the digital series House Guest; and Gil Arias, Spotify Creator Partner Manager—shared their insights on how to launch, grow, and thrive as audio and video creators. The conversation was moderated by none other than Xavier “X” Jernigan, the voice model for Spotify’s DJ in English.

Ready to dive in? Stream Season 2 of the CultureCon Uncut video podcast now.

Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to Partner With Spotify to Develop Artist-First AI Music Products

October 16, 2025

AI technology is advancing quickly, bringing both new creative possibilities and challenges for the music industry. It’s critical for the music industry to join forces and act together to protect creativity while enabling innovation.

Stamping out the worst outcomes of Gen AI is an essential piece of the puzzle. Last month, we shared steps we’re taking to stamp out spam, impersonation, and deception in the age of AI.

We’ve also been hearing consistently from artists and their teams that emerging AI music products often don’t feel like they’re built to power their careers, their businesses, and their fan bases. Too frequently, they feel like short-term experiments built to compete with them, rather than long-term solutions designed to serve artists. That’s why Spotify’s focus has been on utilizing Gen AI technology to power features that connect fans and artists, like our AI DJ, personalized daylist, or AI Playlist, which help listeners discover their next favorite artists in new ways.

Today, we’re announcing plans to collaborate with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to develop responsible AI products that empower the artists and songwriters they represent, and connect them with the fans who support them. We hope to bring on additional rightsholders and distributors over time. 

Some voices in the tech industry believe copyright should be abolished. We don’t. Musicians’ rights matter. Copyright is essential. If the music industry doesn’t lead in this moment, AI-powered innovation will happen elsewhere, without rights, consent, or compensation. Together with rightsholders, artists, and songwriters, we are making significant investments in AI research and product development.

All products forged through this collaboration will put artists and songwriters first, through these four principles:

    • Partnerships with record labels, distributors, and music publishers: We’ll develop new products for artists and fans through upfront agreements, not by asking for forgiveness later.
    • Choice in participation: We recognize there’s a wide range of views on use of generative music tools within the artistic community. Therefore, artists and rightsholders will choose if and how to participate to ensure the use of AI tools aligns with the values of the people behind the music.
    • Fair compensation and new revenue: We will build products that create wholly new revenue streams for rightsholders, artists, and songwriters, ensuring they are properly compensated for uses of their work and transparently credited for their contributions.
    • Artist-fan connection: AI tools we develop will not replace human artistry. They will give artists new ways to be creative and connect with fans. We will leverage our role as the place where more than 700 million people already come to listen to music every month to ensure that generative AI deepens artist-fan connections.

Spotify is working with partners to put these principles into practice. We’ve begun building a state-of-the-art generative AI research lab and product team focused on developing technologies that reflect our principles and create breakthrough experiences for fans and artists. This work will combine our own R&D efforts with partnerships across the tech ecosystem, all shaped in close consultation with artists, producers, and songwriters. Our goal is to ensure the future of music innovation happens responsibly, and to invite the best minds in AI to help build it.

We’ve already begun work on the first product directions that bring these principles to life, with more to come as we continue to develop new tools and experiences for fans. We’re committed to ensuring AI enhances artistry, creates new opportunities for the industry, and keeps artists at the center of music.

Alex Norström, Co-President and Chief Business Officer, Spotify: “Technology should always serve artists, not the other way around. Our focus at Spotify is making sure innovation supports artists by protecting their rights, respecting their creative choices, and creating new ways for fans to discover and enjoy the music they love.”

Gustav Söderström, Co-President and Chief Product and Technology Officer, Spotify: “AI is the most consequential technology shift since the smartphone, and it’s already reshaping how music is created and experienced. At Spotify, we want to build this future hand in hand with the music industry, guided by clear principles and deep respect for creators, just as we did in the days of piracy. Our company brings deep research expertise to this opportunity and we’re actively growing our AI team and capabilities to drive the continued growth of the entire music ecosystem.”

Rob Stringer, Chairman, Sony Music Group: “We are pleased to be collaborating with Spotify to develop responsible generative AI offerings that broaden opportunities for artists and songwriters, whilst enhancing the music experience for fans. This is an acknowledgement that direct licensing in advance of launching new products is the only appropriate way to build them and demonstrates how a properly functioning market benefits everyone in the ecosystem and fuels innovation. We appreciate and applaud Spotify’s leadership at this critical period.”

Sir Lucian Grainge, Chairman & CEO, Universal Music Group: “For several years we’ve been driving initiatives with our partners to put artists at the center of the conversation about Gen AI and have struck Artist-Centric agreements that establish innovative new vehicles to unlock the opportunities presented by this revolutionary technology.  I commend Daniel, Alex and Gustav on taking these critical steps forward to advance this approach.  It is essential that we work with strategic partners such as Spotify to enable Gen AI products within a thriving commercial landscape in which artists, songwriters, fans, music companies and technology companies can all flourish.”

Robert Kyncl, CEO, Warner Music Group: “We’ve been consistently focused on making sure AI works for artists and songwriters, not against them. That means collaborating with partners who understand the necessity for new AI licensing deals that protect and compensate rightsholders and the creative community. We support Spotify’s thoughtful AI guardrails, and welcome the opportunity to pioneer the future together.”

Charlie Lexton, COO, Merlin: “Merlin’s approach to the use of AI in music is straightforward. We actively look for partners who respect and value copyright, respect and value artists and want to enrich, not displace, the creative community. Spotify’s principles on AI announced today demonstrate that same commitment. We are excited to work together to ensure these principles translate into products that genuinely enhance the creative and commercial eco-system – for the benefit of our independent members, their artists and their fans.”

Denis Ladegaillerie, Founder and CEO of Believe: “At Believe, we have always seen two sides to AI and GenAI. On the one side is ‘responsible AI,’ focused on artist and copyright protection, guided by our four principles of consent, control, compensation, and transparency. On the other side is ‘value-creative AI,’ innovations that place artists and their careers at the center, empowering creativity, accelerating music discovery, and deepening fan engagement. After supporting Spotify’s recent initiatives to strengthen AI protections, we are now thrilled to partner with Spotify to co-develop ‘value-creative AI’ tools that will fuel artist development and unlock new creative and commercial opportunities.”

Spotify Studios and The Ringer Video Podcasts Are Coming to Netflix

October 14, 2025

Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to Netflix to complement the streamer’s existing programming and unlock new audiences and wider distribution for the shows. 

Audiences will be able to watch select Spotify Studios and The Ringer video podcasts on Netflix starting in early 2026 in the US, with more markets to follow. This collaboration offers fans more ways to connect with the stories and voices they love. It’s a celebration of creators and a powerful step forward in how their work reaches the world. Some of the video podcasts that will be available to start include:

Sports

Culture/lifestyle

True crime

“At Netflix, we’re always looking for new ways to entertain our members, wherever and however they want to watch,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences. From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever.”

Creativity in motion

This creative collaboration reflects how Spotify continues to evolve podcasting. What began as an audio-first medium is now a vibrant multi-format landscape. As the category matures, Spotify remains focused on innovation, scale, and creator success.

“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”

Elevating the ecosystem

The collaboration also reinforces Spotify’s belief that when platforms work together, creators benefit. By partnering with Netflix, Spotify is helping creators captivate even more fans worldwide.

Looking ahead, Spotify plans to bring similar opportunities to a wider range of creators. Throughout this expansion, the core principles of Spotify’s podcasting model remain unchanged: Creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.

Together with Netflix, we believe the future of podcasting is becoming more dynamic, more visual, and more connected than ever.

‘The Toast’ Launches Video Episodes on Spotify

October 3, 2025

The Toast, the wildly popular daily podcast from sisters Claudia and Jackie Oshry, is now on video on Spotify. Fans can tune in each week to watch the duo’s unfiltered takes on pop culture, trending news, and everything in between, all delivered with their signature wit and chemistry.

With its sharp humor and loyal following, The Toast consistently ranks among Spotify’s most-listened-to lifestyle and entertainment podcasts. Now, the show’s expansion into video offers listeners a new, more immersive way to engage.

“We love giving Toasters new ways to enjoy the show, and now you can watch us right on Spotify,” said Claudia and Jackie. “It’s the same daily chat you know and love, just with even more ways to join in on the fun. And now, no matter where you are in the world, you can feel like you’re right there with us every morning.”

“We’re thrilled The Toast is bringing their video episodes to Spotify and giving fans a new way to engage with Claudia and Jackie’s smart, hilarious take on culture,” adds Jordan Newman, Spotify’s Head of Content Partnerships. “The Toast has become one of the most beloved daily shows, and expanding their video presence to Spotify will give fans a seamless way to enjoy the show wherever they are.”

Whether you’re a longtime listener or just joining the fan base, The Toast’s new video episodes offer a deeper, more dynamic way to experience the show’s humor, hot takes, and cultural recaps.

Watch new video episodes of The Toast on Spotify for free.

Spotify renforce la protection des artistes et des producteurs face à l’IA

September 25, 2025

La musique a toujours évolué avec la technologie. De la bande multipiste et des synthétiseurs aux stations audionumériques et à l’Auto-Tune, chaque génération d’artistes et de producteurs s’est emparée de nouveaux outils pour repousser les limites du son et de la création.

Ces dernières années, le développement de l’IA générative s’est accéléré à un rythme parfois déroutant, notamment pour les créateurs. Bien utilisée, elle ouvre des perspectives fascinantes pour les artistes comme pour les auditeurs. Mal utilisée, elle peut servir d’arme à des acteurs malveillants ou à des « fermes de contenus » qui inondent l’écosystème de contenus médiocres, trompent les auditeurs et nuisent aux artistes authentiques. Ce type de dérives dégrade l’expérience d’écoute et détourne injustement les redevances.

L’avenir de la musique est en train de s’écrire. Pour qu’il profite pleinement aux artistes et aux producteurs, il est essentiel de se protéger activement contre les dérives de l’IA générative.

Nous imaginons un futur où les artistes et les producteurs gardent le contrôle sur la manière d’intégrer l’IA à leur processus créatif. À eux les choix artistiques et à nous d’assurer leur protection contre le spam, l’usurpation d’identité ou les manipulations, et d’apporter aux auditeurs une transparence accrue sur ce qu’ils écoutent.

Ce combat n’est pas nouveau. Depuis plus de dix ans, nous investissons massivement dans la lutte contre le spam. Rien que l’an dernier, marqué par l’essor fulgurant des outils d’IA générative, nous avons retiré plus de 75 millions de morceaux indésirables de Spotify. La technologie évolue vite, et nous continuerons d’adapter nos règles. Voici les trois axes sur lesquels nous concentrons nos efforts :

    • Application renforcée contre les usurpations d’identité ;
    • Nouveau système de filtrage du spam ;
    • Transparence sur l’usage de l’IA grâce à des crédits musicaux normalisés.

Des règles plus strictes contre l’usurpation d’identité

Le problème : nous avons toujours eu une politique contre les contenus trompeurs. Mais, les outils d’IA ont rendu la création de deepfakes vocaux d’artistes célèbres plus facile que jamais.

Ce que nous annonçons : une nouvelle politique (lien) clarifie la manière dont nous traitons les signalements de clones vocaux IA et autres imitations non autorisées. Seule l’utilisation approuvée par l’artiste sera tolérée. Nous travaillons également avec les distributeurs pour bloquer, en amont, les tentatives de mise en ligne frauduleuse sur les profils d’artistes. Enfin, nous investissons dans des outils de détection pour accélérer les vérifications et permettre aux artistes de signaler une inadéquation dès la phase de pré-sortie. 

Pourquoi c’est important : cloner la voix d’un artiste sans son accord revient à exploiter son identité et à fragiliser son art. Certains artistes peuvent choisir de prêter leur voix à des projets IA et c’est leur choix. Notre rôle est de faire en sorte que ce choix leur appartienne toujours.

Un filtre anti-spam musical

Le problème : les paiements totaux de redevances sur Spotify sont passés de 1 milliard de dollars en 2014 à 10 milliards en 2024. Mais, ces montants attirent des acteurs malveillants. Les tactiques de spam (téléchargements massifs, doublons, manipulations SEO, morceaux artificiellement raccourcis et autres contenus médiocres) sont devenues plus faciles à exploiter à mesure que les outils IA facilitent la production de grandes quantités de musique. 

Ce que nous annonçons : cet automne, nous déploierons un nouveau filtre anti-spam musical. Un système capable d’identifier les uploaders et morceaux utilisant ces tactiques, de les marquer et d’arrêter de les recommander. Pour éviter les faux positifs, il sera déployé progressivement et enrichi de nouveaux signaux au fil du temps. 

Pourquoi c’est important : si elles ne sont pas contrôlées, ces pratiques peuvent diluer le pool de redevances et réduire la visibilité des artistes respectant les règles. Notre nouveau filtre protégera contre ces comportements et empêchera les spammeurs de générer des redevances qui devraient revenir aux artistes et auteurs professionnels. 

Transparence sur l’IA dans les crédits musicaux

Le problème : beaucoup d’auditeurs veulent savoir ce qu’ils écoutent et comprendre le rôle de l’IA dans la musique qu’ils téléchargent. Pour les artistes qui utilisent de manière responsable l’IA dans leur processus créatif, il n’existe aucun moyen sur les plateformes de l’indiquer. Nous savons que l’utilisation de l’IA ne suit pas un schéma binaire. Les artistes peuvent recourir à l’IA pour certaines étapes de leur production et pas pour d’autres. L’industrie musicale a besoin d’une approche nuancée de la transparence, plutôt que d’être contrainte à classifier chaque morceau comme « IA » ou « non IA ».

Ce que nous annonçons : nous contribuons au développement et soutiendrons le nouveau standard pour la transparence de l’IA dans les crédits musicaux, développé par DDEX. À mesure que ces informations seront transmises via les labels, distributeurs et partenaires musicaux, nous commencerons à les afficher dans l’application. Ce standard permet aux artistes et ayants droit d’indiquer clairement où et comment l’IA a été utilisée dans la création d’un morceau. Il s’agit ici de renforcer la confiance, et non de sanctionner les artistes qui utilisent l’IA de manière responsable. Cela n’aura pas d’impact sur la mise en avant ou la promotion des contenus sur Spotify. 

Pourquoi c’est important : en soutenant un standard et en favorisant son adoption généralisée, nous veillons à ce que les auditeurs accèdent aux mêmes informations, quel que soit le service utilisé. Cela permet de préserver la confiance dans tout l’écosystème musical, car chacun peut comprendre ce qui se cache derrière la musique qu’il écoute. Nous voyons cela comme une première étape importante, appelée à évoluer encore. 

Alors que l’IA transforme certaines étapes de la création musicale, nos priorités demeurent les mêmes. Nous investissons dans des outils pour protéger l’identité des artistes, renforcer la qualité de la plateforme et offrir plus de transparence aux auditeurs. Nous défendons la liberté des artistes d’utiliser l’IA de manière créative, tout en luttant activement contre les abus des « fermes de contenus » et les acteurs malveillants. Spotify ne crée ni ne détient de musique : nous sommes une plateforme de diffusion sous licence, où les redevances sont payées en fonction de l’engagement des auditeurs, et où tous les morceaux sont traités de la même manière, quels que soient les outils utilisés pour les produire.

Ces mises à jour s’inscrivent dans une démarche plus large : bâtir un écosystème musical fiable, au service des artistes, des ayants droit et des auditeurs. Nous continuerons à le faire évoluer au rythme de la technologie.