Tag: personalized wrapped

The 2025 Wrapped Guide for Artists, Songwriters, Creators, Authors, and Advertisers

December 3, 2025

Spotify Wrapped is the moment when hundreds of millions of fans around the world get to look back on their year in audio. But the celebration doesn’t stop with listeners. It extends across the entire Spotify ecosystem.

This year, we’re once again providing personalized Wrapped experiences for artists, songwriters, podcast creators, authors, and advertisers. With access to their own microsites, they can dive into how their work resonated with fans and audiences in 2025 and get unique, shareable data stories to post across their social channels.

Here’s what’s in store for each group.

For artists and songwriters

For the ninth year, we’re helping artists celebrate their year on Spotify and connect with their biggest fans. This year’s Wrapped for Artists experience is more intuitive than ever, with new data stories that give a deeper look into how an artist’s music resonated with listeners. We’ve also streamlined things so it’s easy to jump between stories and share faster.

New stories for 2025 include Top Albums and Super Listeners, which highlight the outsized impact of an artist’s most dedicated fans. Artists will also discover which of the new Wrapped Clubs their music belongs to and see Accolades—like “The Party Starter” and “The Early Riser”—which are determined by the streaming moments when their tracks really over-indexed with fans. Every data story includes a share card, making it easy for artists to highlight where their music was heard, how it grew, and whom it connected with.

For songwriters with an active Songwriter Page, Wrapped for Songwriters returns with a personalized, shareable overview of the year. We’ll also be celebrating songwriters across our social channels with behind-the-scenes content and more.

Artists can explore their 2025 Wrapped by heading to Spotify for Artists.

For creators

From chart-topping storytellers to emerging talent, audio and video creators on Spotify are driving the cultural conversation. Wrapped for Creators is our annual moment to celebrate the people behind the mic (and camera) and the loyal fans who tuned in.

This year’s experience transforms creator data into personal storytelling, highlighting growth, fan engagement, and creative milestones. Some of the data stories creators will see include year-over-year gains across listeners and followers, their top episodes, deep dives into fan engagement, and their shows’ top countries.

Creators can access their custom Wrapped experience through Spotify for Creators.

For authors

More and more readers are falling in love with audiobooks, and Spotify is at the heart of this shift. For the first time, audiobooks will appear in the main Spotify Wrapped experience, highlighting how many titles a listener finished and their top audiobook and audiobook genre—a major moment of visibility for the format.

We’re also celebrating audiobook storytelling with our second-ever Wrapped for Authors, giving authors and publishers a deeper look at how their work connected with listeners around the world. This year’s experience is even more robust, offering new insights like an author’s most popular title among first-time audiobook listeners, their biggest and highest-growth markets, and the other music and podcasts their listeners love.

Eligible authors can head to Spotify for Authors to find their Wrapped experience, or work directly with their publishers.

For advertisers

Wrapped for Advertisers helps brands better understand their audiences through Spotify’s streaming intelligence. By turning listening trends into clear, useful data, Spotify Advertising gives marketers a simple way to see what’s connecting with Spotify fans and use those insights to plan and measure more effective campaigns. In 2025, the experience expands to reach more advertisers globally. Select advertisers will receive a personalized recap in the Spotify app (on both mobile and desktop), self-serve advertisers can explore their own experience in Spotify Ads Manager, and others will get theirs directly from their Spotify representatives. The data provides a unique look at an advertiser’s audience, which could include their top music and podcast genres, their mix of ad formats used, and more.

Select advertisers will receive their Wrapped experience directly, while others can find theirs in Spotify Ads Manager.                                                                       

From artists to advertisers to fans, Wrapped is a moment for every part of the Spotify community.

Explore your personalized 2025 Wrapped and learn more about this year’s campaign and experience on our 2025 Wrapped hub.

2025 Wrapped Is Here With More Layers, Stories, and Connection Than Ever Before

December 3, 2025

The wait is over. It’s time to look back at the audio that defined your year with 2025 Spotify Wrapped, our annual celebration for fans, artists, creators, and authors around the world. Spotify introduced the Wrapped concept as it’s known today in 2015, and each year we’ve continued to iterate on how we bring it to life based on what our global audience tells us is most meaningful to them. 

For 2025, the experience is more captivating, layered, and revealing than ever before. We’re going bigger and bolder, bringing back a few Wrapped favorites, adding in stories that users have been asking for, and introducing interactive ways to connect with and share the sounds that made your year unmistakably yours.

How to access your 2025 Wrapped

To get a personalized Wrapped experience, you need to have streamed at least 30 songs for more than 30 seconds each, and listened to at least five different artists this year. Streams from Private Mode or from songs or playlists you’ve excluded from your Taste Profile don’t count toward eligibility.

Ready to dive in? The experience is available for both Free and Premium users in nearly all markets where Spotify is live. You can find your Wrapped in the Spotify mobile app (iOS and Android). Just make sure your app is up-to-date and look for the Wrapped feed at the top of your Home screen or search “2025 Wrapped.”

Inside the 2025 Wrapped experience

This year, we’ve kept the Wrapped classics you love and added nearly a dozen new and updated ways to dig deeper into the voices and stories that shaped your year. We’re also bringing fans together with interactive features that transform your listening data into playful, shareable moments, and we’ve added new controls that let you adjust the speed of your experience and revisit specific moments without starting from the beginning.

Your Wrapped experience is unique to you, and the stories you see are based on your listening throughout the year. For more insights into how these stories come to life, check out our 2025 guide to the data.

As you explore your Wrapped, you’ll see share cards for your data stories. Simply click “share” to send them directly to your friends using Spotify Messages, or post them to your favorite social channels and let the world know what you’ve been listening to.

From returning favorites to brand-new features, here’s a look at what’s in store.

The classics

    • Minutes Listened: See the total time you spent listening across music, podcasts, and audiobooks.
    • Top Songs and Accompanying Playlist: See your top five songs of the year and get your personalized Your Top Songs 2025 playlist, which now shows how many times you streamed each of your top 100 tracks this year.
    • Top Artists: See up to your top five artists of the year.
    • Top Genres: This fan favorite is back to show you the genres that shaped your sound this year.
    • Your Artist Clip: You may receive a special thank-you message from one of your top artists right in your experience. Clips include artists like Bad Bunny, Chappell Roan, Sabrina Carpenter, sombr, and many more.
    • Top Podcasts: See up to your top five podcasts of the year.

What’s new

    • Listening Age: This story compares your musical tastes to others’ in your age group, looking at the release years of the tracks you listen to most.
    • Top Song Quiz: Guess which track soundtracked your year in this interactive quiz.
    • Top Albums: For the first time, we’re spotlighting the albums you returned to again and again.
    • Top Audiobook Genre: This story highlights your top audiobook genre and the book you listened to most from that genre.
    • Your Author Clip: This year, we’re also including messages from authors, so you may hear from the writer behind your favorite audiobook. Clips include authors like Dan Brown, James Patterson, Abby Jimenez, and more.
    • Your Podcaster Clip: You may also hear from one of your favorite podcast creators, now appearing directly in your Wrapped experience. Clips include hosts from shows like The Diary Of A CEO with Steven Bartlett, The Mel Robbins Podcast, and Good Hang with Amy Poehler.
    • Top Artist Sprint: Watch the sprint for your number-one spot. This story visualizes how your top five artists shifted in your personal rankings month by month.
    • Fan Leaderboard: Think you’re one of your top artist’s biggest fans? This year, you might see where you rank among their listeners worldwide, based on your total minutes listened.
    • Clubs: This story celebrates the streaming habits that defined your year. You’ll be sorted into one of six Clubs—each representing a unique listening style—and see the role you play within that community.
    • Listening Archive: Finally, get personalized snapshots of your most memorable streaming days. Powered by AI, this feature delivers up to five unique reports based on your daily listening. Available in English in select markets.