Tag: Amplifika

Black Brazilian Artistry Takes Center Stage During AMPLIFIKA Day 2025

October 20, 2025

In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, returns in 2025 with even more energy, connection, and purpose.

What began in 2021 as a music-focused event has become something bigger. It’s now a gathering space for Afro-Brazilian expression in all its forms. AMPLIFIKA Day brings together artists, fans, and cultural voices to honor the stories that shape Brazilian identity.

“AMPLIFIKA was born to give visibility to Black artists, but what we see today goes beyond that — it’s a cultural transformation. We’re celebrating not only art, but also the stories, places, and futures inspired by Brazilian Black music,” said Luciana Paulino, Head of Artist and Label Partnerships at Spotify Brazil. “It’s about creating real opportunities, strengthening creative communities, and ensuring that Afro-Brazilian voices are at the center of conversations about culture and innovation in Brazil.”

At its heart, AMPLIFIKA has always been about visibility and access. Its music program has helped launch the careers of standout artists like Duquesa, Mc Kadu, Milthinho, Cryzin, Maru2D, Sued Nunes, Bela Maria, Enme, Renan Oliveira, and Jotapê. Through workshops, mentorship, and performance opportunities, the initiative offers real support to emerging talent. It continues to show what’s possible when new voices are given the space they deserve.

Arte Preta Brasileira É Destaque No Dia AMPLIFIKA 2025

October 20, 2025

Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em sua quinta edição, retorna em 2025 com ainda mais energia, conexão e propósito.

O que começou em 2021 como um evento focado em música se tornou algo muito maior. Hoje, é um espaço de encontro para a expressão afro-brasileira em todas as suas formas. O Dia AMPLIFIKA reúne artistas, fãs, personalidades da indústria e vozes culturais para celebrar as histórias que moldam a identidade brasileira.

”O AMPLIFIKA nasceu para dar visibilidade a artistas pretos, mas o que vemos hoje vai além disso — é uma transformação cultural. Estamos celebrando não só a arte, mas também as histórias, os territórios e os futuros que a música negra brasileira inspira.”, comenta Luciana Paulino, gerente de parcerias com artistas e gravadoras no Spotify no Brasil. “É sobre criar oportunidades reais, fortalecer comunidades criativas e garantir que vozes afro-brasileiras estejam no centro das conversas sobre cultura e inovação no Brasil”.

No coração do AMPLIFIKA sempre estiveram a visibilidade e o acesso. Seu programa musical ajudou a impulsionar as carreiras de artistas de destaque como Duquesa, Mc Kadu, Milthinho, Cryzin, Maru2D, Sued Nunes, Bela Maria, Enme, Renan Oliveira e Jotapê. Por meio de oficinas, mentorias e oportunidades de impulsionamento, a iniciativa oferece apoio real a talentos emergentes — mostrando o que é possível quando novas vozes recebem o espaço que merecem.

Spotify Launches the Amplifika Creators Initiative to Empower Black Podcasters in Brazil

July 28, 2025

In 2021, Spotify launched Amplifika in Brazil as a dedicated program to foster the growth of Black artists and support new voices in music. Through a hub on Spotify, Spotify Singles, educational events, and special collaborations, the program has supported the careers of key figures in the Brazilian music scene including Duquesa, Mc Kadu, Milthinho, Cryzin, Maru2D, and Sued Nunes.

Now we’re building on this legacy. At Spotify, we believe that every creator should have the chance to share their story, and we’re focused on making that possible with the right tools and support. That’s why we’re expanding the program with Amplifika Creators, a new initiative designed to empower the next generation of Black podcasters in Brazil.

A studio—and then some

At the heart of Amplifika Creators is a new podcast studio at Embaixada Preta in São Paulo. Developed in partnership with Feira Preta, an organization that supports Black culture and entrepreneurship in Latin America, this space offers free access to professional-grade audio and video equipment for emerging Black creators, with microphones and headphones donated by Shure.

But the technology is only the beginning. This initiative also includes a mentorship program with established creators like Sofi Oliveira (Colo de amiga por @sofidisse) and Guto Barbosa (Don Podcast); a tailored newsletter with best practices for production and growth; and ongoing support to help build a more inclusive podcasting ecosystem from the ground up.

“Today, video is one of the main entry points for discovering podcasts in Brazil—and Spotify is committed to increasing the presence of Black creators in this space, ensuring they have both the technical resources and visibility they deserve,” said Camila Justo, Spotify’s Head of Podcast in Brazil. “Amplifika Creators is a response to this, offering professional structure and continuous support to transform good ideas into real impact.”

Adriana Barbosa, founder and CEO of the Feira Preta Institute, echoed this sentiment. “It’s not just about recording, it’s about belonging,” she said. “This studio at Embaixada Preta is a territory of creativity, expression, memory, and future-building. Here, technology meets collective affection, and the result is important stories being told by those who live and transform the present.”

Continued commitment

Amplifika Creators joins our portfolio of equity-driven programs including EQUAL and GLOW in music, and Sound Up and our Seu Espaço initiative in podcasting. Seu Espaço is a fully equipped podcast studio in São Paulo that offers free access and professional-grade resources to underrepresented creators. Together, these global initiatives are central to our mission of amplifying diverse creators with more-inclusive narratives. Since 2018, Sound Up has supported creators in more than 12 countries, including Brazil, helping to launch impactful shows like Pavulagem – Contos da Floresta, ZUMBIR, and Calunguinha.

By providing tools, visibility, and a network of support, we’re working to ensure that new voices not only get heard but have the opportunity to thrive.