Spotify and Youth Music Open Doors for Future Artists
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft, leaving a critical gap in the evolution of new sounds and future careers.
The need for creative spaces has never been more urgent. Between 2010 and 2023, more than 1,200 youth centers closed across the U.K.—an average of one every week. These losses hit underserved communities the hardest, stripping young artists of the safe, supportive environments they need to grow.
To help change this trajectory, Spotify is strengthening our commitment to youth well-being and creativity through the Open Doors Fund, part of our ongoing partnership with Youth Music. Backed by Spotify’s Creator Equity Fund, the initiative provides essential funding and opportunities to empower the next generation of creators—and ensure the spaces that shape them not only survive, but thrive.
Championing youth spaces across the U.K.
To amplify this effort and spark national conversation, Spotify and Youth Music have launched a multichannel campaign that brings the realities facing youth spaces into sharp focus through powerful storytelling and public engagement.
Our hero video captures a week inside a youth center, showcasing the creativity and community these spaces make possible. Acclaimed artist and advocate Kojey Radical dropped in to spend time with Girl Grind UK, a youth music space where young women are building confidence, community, and creative careers, to witness the impact of these spaces firsthand.
Across London, out-of-home placements amplify youth voices in public spaces, while a coordinated social media campaign encourages audiences to engage, share, and take action.
The campaign also lives on-platform through Open Doors, a bespoke playlist curated with Kojey. Featuring both established and emerging U.K. artists who began their journeys in grassroots spaces, the playlist celebrates the vital role these centers play in nurturing talent and calls for their continued protection.
Spotify London welcomes the next generation of creators
As part of our commitment to the Open Doors campaign, Spotify brought the mission to life within our own walls, hosting an inspiring Open Doors Day at our London office. The event welcomed young people from 15 youth centers supported by the Open Doors Fund, offering a space for connection and creativity.
The urgency behind this work is clear. Youth Music warns that within the next decade, young people across eight U.K. regions could lose access to vital music projects. Chronic underfunding—made worse by the cost-of-living crisis—has pushed many community spaces to the brink. Today, two in five (41%) grassroots youth music projects are at risk of closure, a sharp 17% rise since 2024.
“These spaces are the heart of local communities, giving young people a place to feel connected, inspired, and empowered,” said Matt Griffiths, CEO, Youth Music. “With Spotify’s support, we can give these vital spaces a lifeline, ensuring they continue to serve young people for years to come.”
Open Doors Day was designed to equip the next generation with real tools for success. Through hands-on workshops, behind-the-scenes industry insights, and conversations with the Spotify and Youth Music teams, attendees gained invaluable guidance on building creative careers. The day also featured special appearances by award-winning artist Guvna B and Grammy-nominated songwriter Carla Marie Williams MBE, who shared their journeys and inspired young creators to keep pushing forward.
Empowering generations to come
The Open Doors Fund is about more than just keeping the lights on. It’s about lifting up young people, fostering creativity, and providing pathways into the music industry. A staggering 54% of Youth Music’s funded partners have a waiting list of young people eager to participate, but a lack of funds prevents them from doing so.
Spotify and Youth Music are committed to extending the Open Doors Fund into 2026, ensuring that even more youth spaces receive the funding they need to continue supporting young people.
“The Open Doors Fund isn’t just about preserving spaces—it’s about powering what’s possible,” said Kristin Jarett, Social Impact Lead, Spotify. “When young people have the tools, the space, and the support, they create the future of music. We’re committed to making sure those doors stay open.”
The Spotify and Youth Music partnership is a testament to the power of collaboration and the importance of investing in the next generation of artists. By providing essential resources and opportunities, the Open Doors Fund is helping to keep the beat alive by ensuring that young people from all backgrounds have the chance to pursue their musical dreams. Because the artists of tomorrow need a space to begin.
To learn more about the Open Doors Fund, or to get involved with Youth Music, visit here.
