Tag: wrapped

Toasting Spotify Wrapped 2018 at Our Influencer Lunch

What’s on your 2018 Spotify Wrapped? Our most recent campaign has been the talk of the town since we launched last week, and the celebrations don’t stop there. This afternoon, we continued to share the very best of 2018 listening and music discovery with a Wrapped campaign lunch for several music and culture influencers at the Little Owl Townhouse in NYC’s West Village.

But this wasn’t just any lunch: Festive drinks, delicious food, custom-made gifts, and an exclusive acoustic performance by a rising artist rounded the celebration.

Singer-songwriter Nina Nesbitt

Throughout the afternoon, exclusive Wrapped intel was presented to guests by way of a few choice ideas. When checking their coats, guests received a card with a 2018 data point about coat check-themed songs and playlists. They also received a drink menu with the names of the best fan-made playlists about drinking at brunch.

While drinking, chatting, and sharing highlights from their personal Wrapped scorecards, each guest also viewed the best of 2018 Wrapped’s data points across the many mirrors in the room. Then, they sat back and relaxed during an exclusive acoustic performance from singer-songwriter Nina Nesbitt. Nina took to the spotlight to sing two of her original songs, “Colder” and “The Best You Had.”

“This song is a very special song,” Nina explained before launching into “Colder.” “It’s how everything kicked off for me—especially on Spotify. I wrote this at a time when I was unsigned and had no idea what I was going to do. I put it on Spotify and it really connected with people.”

“Earlier this year in London, in August, when it was actually boiling hot, I recorded this Spotify Single,” she continued while preparing for her third number, a cover of her Spotify Holiday Single, “O Holy Night.” But this performance was special. “I have a special surprise for you,” she teased.

The surprise: three gospel singers, who joined Nina onstage while she crooned the holiday classic.

Relive Your Year in Music With Spotify Wrapped 2018

From the first song you streamed at 12:01 a.m. on January 1 to the year’s hottest Spotify Single and everything in between, much of your year has been defined by what you listened to. Whether you celebrated your country’s football win with the sounds of “We Are the Champions,” or paid musical tribute to the legendary Aretha Franklin, your highs and lows are neatly recorded. So as you reflect on the past year, Spotify’s Wrapped is here to look back—and listen—with you.

Back by popular demand, Wrapped allows you to rediscover and share the music and podcasts that formed your personal soundtrack in 2018. Enter the site to enjoy a customized, interactive experience based on the music you’ve listened to this year.

For example, you can guess, then check, how many total minutes you streamed. Explore the number of new artists you discovered, your most-played songs and artists, and your top genres—and then share your results to your Instagram, Twitter and Facebook feeds with your personal Wrapped share card. Spotify Premium users will get to go a little deeper, with access to additional insights about their year in listening.

This year, we are also giving some Premium users a chance to take part in our global campaign by offering them the chance to see their share cards up in lights. If your Wrapped share card is worthy, submit it when prompted through the Wrapped site where it could be featured on billboards in key iconic locations around the world, including NYC’s Times Square, London’s Piccadilly Circus, and more.

Additionally, a number of our Premium fans within the U.S. received an exclusive early-access sneak peek of their Wrapped 2018 top artist in the form of a custom-made personalized puzzle. Once completed, the puzzle revealed whom they spent quality time with this year. Top artists included Halsey, Lana Del Rey, and others.

After previewing their Wrapped, users will also be able to enjoy Tastebreakers, a personalized playlist that introduces you to new music from genres and artists you don’t normally explore—but ones that your personal taste profile hints that you’ll like.

And the fun doesn’t stop there. With the launch of 2018 Artist Wrapped, we’re tipping our hats to artists too—giving them access to their own individualized Wrapped microsite. Artists and their teams can enjoy facts about fan listening throughout the year, including most popular songs by month, total fan hours streamed, how many fans they’ve gained this year, and more. By logging in to Spotify for Artists, any artist can discover how their music connected with fans across the globe—as long as they had music on Spotify and at least three listeners before October 31.

Who was your top artist of 2018? To find out, go to spotify.com/2018. The site is rolling out across markets in the coming days. Then, relive the best of your favorite artists and albums in a personalized playlist, or browse through the most-streamed songs and artists this year here.

Whether your top genre of 2018 was hip-hop, alternative rock, country, or ASMR, all we can say is: That’s a wrap.

*In all markets except the Middle East and North Africa