Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on streaming services.
Spotify partnered with consumer research experts YouGov to survey over 4,000 Australians who stream music online* on how they discover new artists and whether Australian music is easy to find.
The Australian Music Discovery Report is the second installment of research from Spotify’s local music initiative, Turn Up Aus. Through high-impact marketing campaigns, curated programming, industry education sessions, a dedicated music hub, and fan events, Turn Up Aus is designed to celebrate and amplify homegrown talent. This report follows the Global Impact Report released in July.
Discovery made simple
In a world of endless choice, Australians enjoy using streaming services to empower their music discovery journeys.
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