Tag: The Life of a Showgirl

Celebrate Taylor Swift’s Record-Breaking Year and New Docuseries with Exclusive Playlist Cover Art Stickers

December 11, 2025

Stickers (Taylor's Version)

It’s been a big year for Taylor Swift. Her highly anticipated album The Life of a Showgirl broke several Spotify records, both before and after its release, including most-streamed song in a single day in platform history. Now, she’s following that up with her “The End of an Era” docuseries and “Taylor Swift | The Eras Tour | The Final Show” concert film, coming out this Friday, December 12.

To celebrate, Spotify is dropping an eras-themed playlist sticker collection. Featuring visuals from across Taylor’s discography, these limited-edition digital stickers let Swifties around the world bring the spirit of her albums to life.

Here’s how it works:

    1. Make or find a playlist: In the Spotify mobile app, select any playlist you’ve created, or make a new one.
    2. Create cover art: Tap the three dots (…) under the playlist name and select “Create cover art.” 
    3. Pick out your TS stickers: Tap “stickers” to explore the new sticker pack, dragging and dropping as many as you’d like onto your playlist cover. Look out for “Keep it 100” from The Life of a Showgirl, the heart hands of Fearless, the folklore cabin, and many more.
    4. Customize your cover: From there, listeners can add or update other elements like text, background colors, and their very own images.

Taylor’s record-breaking year

Ahead of its release, Taylor’s 12th album The Life of a Showgirl became the most pre-saved album Countdown Page in Spotify history with over 6 million pre-saves. When it dropped October 3, Swifties everywhere pressed play again…and again…and again, making it 2025’s most-streamed album in a single day, after hitting the milestone in under 11 hours.

The most popular track was “The Fate of Ophelia,” which became Spotify’s most-streamed song in a single day on its release, and later also claimed the title of most-streamed song in a week.

Head over to the Spotify mobile app now to celebrate Taylor’s big year and check out our eras-themed playlist sticker collection.

Taylor Swift’s ‘The Life of a Showgirl’ Breaks Spotify’s 2025 Single-Day Streaming Record

October 3, 2025

Taylor Swift has done it again. On October 3, The Life of a Showgirl became Spotify’s most-streamed album in a single day this year, reaching the milestone in less than 11 hours.

Fueled by fan anticipation, immersive experiences, and Taylor’s signature storytelling, the album’s debut was nothing short of spectacular. As streams soared, The Life of a Showgirl proved it was more than a release: It was a cultural moment.

A showstopping launch

In the days leading up to the drop, Spotify partnered with Taylor to bring the world of Showgirl to life through a three-day immersive fan experience in New York City. Fans were able to journey into a vibrant reimagining of the album’s universe complete with glittering photo moments, hidden Easter eggs, and exclusive giveaways.

Whether striking a pose or hunting for surprises, fans helped build the excitement that spilled over into release day. Check out some photos from the experience.

Spotify and Taylor Swift Connect Fans Worldwide with a Global Billboard Campaign and Exclusive Playlist

August 15, 2025

At 12:12 a.m. on August 12, Times Square lit up with something new: a bright orange-and-mint billboard featuring a Spotify code. Within minutes, fans were scanning, sharing, and listening.

To lead into the announcement of Taylor’s new album, The Life of a Showgirl, Spotify launched a worldwide activation across 12 locations. Each one featured the same minimalist billboard with no text, only the code, linking directly to a playlist on Taylor’s official Spotify profile.