Tag: SPP

The Spotify Partner Program Expands to the Nordics, Empowering More Creators to Earn and Grow

November 13, 2025

At Spotify, we’re always working to help creators earn, grow, and connect with audiences. That’s why we’re excited to announce the expansion of the Spotify Partner Program to Sweden, Denmark, Finland, and Iceland beginning November 18. 

First launched in the US, UK, Canada, and Australia, and recently expanded across Europe, the program provides creators with multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement and ad monetization from Spotify Free users. This flexibility gives creators more control over their businesses, helping them adapt to shifts in audience behavior and seasonality while driving more reliable revenue.

The rise of video podcasting

Video is reshaping how fans engage with the stories they love, and podcasting is evolving with it. Spotify’s video podcast catalog has grown to nearly half a million shows, and more than 390 million users have streamed a video podcast on our platform, a more than 50% increase year-over-year.

The trend is especially strong in the Nordics. In Sweden, the number of video podcast listeners has surged by almost 60% year-over-year, and consumption hours have climbed by more than 50%. As listener expectations evolve, we’re helping creators grow their crafts, their audiences, and their businesses.

Building on global momentum

The Spotify Partner Program is about providing stability, flexibility, and new ways to connect with fans worldwide. Since launching in our initial markets, the program has already demonstrated its impact. In the first quarter of 2025, Spotify paid out more than $100 million to podcast publishers and podcasters globally. In January 2025, payouts for creators in the program grew by over 300% compared to the previous year.

Hundreds of podcast creators are now earning more than $10,000 on a monthly basis, with top earners surpassing six figures. As we welcome creators from Sweden, Denmark, Finland, and Iceland, we’re eager to help them build sustainable businesses and global audiences through Spotify’s video ecosystem, which rewards creativity, consistency, and authentic connection.

An uninterrupted experience for fans

Our approach also enhances the experience for listeners. Spotify is built to support podcasting in both audio and video, allowing fans to tune in however they want and easily switch formats midstream.

At its core, using video on Spotify is about deepening the connection between creators and fans. As formats continue to evolve, we are committed to reimagining the podcast experience and creating a space where creators can thrive and listeners can engage however they choose.

Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.

‘Two Hot Takes’ Host Morgan Absher Talks All-New Video Eps of Her Popular Podcast

March 6, 2025

Up-and-coming comedian Morgan Absher is the creator and host of Two Hot Takes, a wildly popular podcast that transforms viral Reddit stories into unfiltered laugh-out-loud discussions on relationships, friendships, and life’s wildest dilemmas. 

How did she get started? After graduating from her doctoral program during a global pandemic, Morgan turned to podcasting as a means to channel her obsession with Reddit and pass the time while searching for a job as an occupational therapist. Her hobby quickly gained momentum. Since its debut in February 2021, Two Hot Takes has amassed more than 60 million listens annually, and Morgan has gathered more than 5.2 million social followers.

Now, she’s launching video episodes of her show on Spotify. We caught up with Morgan to understand what makes her tick, her creative process, and how she envisions video upping her podcasting game.

Hi, Morgan, and congrats on your launch! First, a little history: What inspired you to start your show? 

Thanks! I talked about starting my show for about a year before I actually did it. In April 2020, I began begging friends to start it with me, as I had just graduated with a doctorate in occupational therapy but couldn’t do anything with it because of the Covid pandemic. I was in a really dark spot mentally, as so many were, but Reddit and the drama I found on there kept me entertained. Fast-forward to the holidays of that year and my boyfriend at the time—now fiancé—gifted me all the equipment and taught me how to edit. Shortly after that, the first episode was posted and it immediately found its people thanks to social media. 

And now you’re bringing video episodes to Spotify! How do you think working with us will help strengthen your connection with your fans?

A majority of my audience is audio listeners, so being able to partner with Spotify and now enhance their experience with video in an app they’re already using and love is so, so amazing. Just being able to hear a crazy title of a story and glance quickly to catch a reaction will really add to the experience for them, so I think it’s going to bring our community even closer together, increase engagement, and hopefully land itself in more people’s cars, homes, and adventures.

Has video changed the way you approach each episode?

I don’t think video has changed much of how I operate. I’ve always wanted to create a cozy, comfortable environment, on camera or not. When you’re recording video for two hours, the last thing you want is to feel uncomfortable or be constantly worrying about how you’re coming across on camera. I think it makes guests feel right at home, listeners can relax as they tune in, and we can get down to business and focus on what matters most: these crazy stories. 

Are there any Spotify features or tools you’ve found especially helpful?

I love the polls and questions features—it’s such a fun way to instantly get the listener’s thoughts on these stories—especially if we have one that we ourselves really have a hard time deciding on. It’s also a great way to hear what guests would like to see. It makes the community closer and really gives them a voice in our show, too. 

What advice do you have for emerging creators?

Don’t be your own biggest barrier. It can feel so daunting to start, but the best thing you can do is try. I think my show is the perfect example of: You never know what could come out of trying something you’re passionate about. Watch videos on how to get started and just do it! Don’t focus on having the best equipment. Don’t worry about your set being perfect. Just focus on having fun and making content you’re excited about. Your people will find you if you start putting it out there, which feels a little Kevin Costner-in-Fields of Dreams-ish, but it’s so true.

Finally, who are some of your favorite creators?

I love Hannah Berner and Chris Klemens—some of the most fun, witty, kind people I’ve met on this normal-person-to-content-creator journey. Also Joe Santagato and all my friends over at Smosh. I don’t think I laugh more than when I’m watching their content.

Spotify’s Partner Program Helps Creators Increase Revenue and Consumption of Video Podcasts

February 13, 2025

Last month, we officially launched the Spotify Partner Program, a powerful new monetization system for creators in the U.S., the U.K., Canada, and Australia. Just one month in, we’re already seeing the positive impacts on consumption and revenue growth for enrolled creators. 

First announced at our Now Playing event, the Spotify Partner Program offers creators multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement (in select markets), as well as ad monetization on Spotify Free and other podcast platforms. The flexibility gives creators greater control over their businesses, helping them adapt to shifts in the growing podcast audience while driving incremental revenue.

The results also speak for themselves: Spotify’s video podcast consumption is up more than 20% since the program’s launch, with payouts to creators in January increasing by 300% compared to the same period a year ago. In addition, hundreds of creators surpassed $10,000 in monthly revenue on Spotify in that same time, with the top earners crossing well into six figures in the first month alone.

Video podcasts that have experienced success through the Spotify Partner Program include Modern Wisdom, hosted by Chris Williamson, which increased consumption on Spotify by 36%; We’re All Insane, the mental health podcast hosted by Devorah Roloff, which earned more than $17,000; and Kinda Funny Gamecast, a video game podcast that’s earned $10,000. 

As video consumption continues to grow on Spotify, we aim to give creators more opportunities to earn while giving our users a more seamless and delightful viewing experience. 

Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.