Global K-Pop sensation aespa is redefining what it means to be “rich” with the release of Rich Man – The 6th Mini Album, out now. Together with Spotify, the group is inviting fans to step inside MY VAULT, an immersive experience celebrating the new album this month in Seoul, Tokyo, and Bangkok.
aespa, alumni of Spotify’s RADAR Korea program, have seen a rise that’s been nothing short of phenomenal. Their distinctive sound and trendsetting artistry have captivated MY—the group’s dedicated fandom—and listeners around the world, cementing their status as K-Pop trailblazers. This global impact is reflected on Spotify, where the band’s annual streams nearly doubled between 2023 and 2024.
The concept of “rich man” for this album transcends material wealth, focusing instead on inner strength and self-belief.
“This album carries a special meaning for us by redefining the essence of Rich Man through our unique energy and power. We want our fans to embrace this, too,” aespa shared. “We’re grateful for the chance to work with Spotify to bring this message to life at MY VAULT, and we hope MY have an unforgettable time celebrating our comeback in such a special way.”
Journey inward
Inside MY VAULT, attendees embark on an interactive journey designed to discover their own “inner Rich Man.” From photo-worthy installations to engaging missions personally crafted by members KARINA, WINTER, GISELLE, and NINGNING, every corner of the vault promises a deeper connection to the album’s themes. Exclusive event merchandise is also available, letting fans take a piece of the experience home.
The MY VAULT experience already enjoyed rapturous receptions earlier this month in Seoul and Tokyo, and will be open in Bangkok September 19-21.
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