Spotify and NAVER Bring Music Integrations and Premium Benefits to Korea
Wherever you are, your favorite music and audio content should go seamlessly with you. That’s why Spotify has partnered with NAVER Corp, Korea’s leading digital platform, to bring new integrations and offers to millions of listeners.
“Since launching in Korea, Spotify has been focused on connecting fans with the music and creators they love through our world-class personalization and discovery features,” said Gautam Talwar, General Manager, Spotify, Asia Pacific. “Partnering with NAVER, whose services are woven into the fabric of everyday digital life in Korea, enables us to bring those experiences even closer to listeners, helping them find the right music for every mood and moment.”
This partnership marks a major milestone for Spotify Korea, embedding the Spotify experience directly into NAVER’s platform across Search, Maps, and NAVER+ Membership.
To introduce this new era of everyday audio, Spotify has also partnered with Felix of Stray Kids as the ambassador for the launch campaign. Known for his global influence and deep connection with fans, Felix brings the spirit of discovery and creativity that sits at the heart of what Spotify and NAVER aim to unlock for listeners in Korea. Check out the first campaign video revealing Felix as the ambassador.
Here’s how listeners will benefit.
NAVER Maps integration
Spotify is now available within NAVER Maps, allowing users to access music playback directly in the Maps interface. It’s a new way to soundtrack your drives and commutes without missing a beat.
Audio upgrades for NAVER+ members
Spotify Premium Basic is now included at no additional cost with NAVER+ Membership, NAVER’s paid subscription for premium benefits across shopping, content, and partner services. Members can now enjoy Spotify Premium Basic features like ad-free listening and enhanced audio quality.
NAVER is also introducing a new add-on, letting members with existing free content benefits subscribe to Premium Basic at a discounted member rate. More details are available on the NAVER+ Membership page.
Easy preview with NAVER Search
Music-related searches in the NAVER app now offer Spotify preview playback so users can sample songs instantly before listening in full.
As Spotify and NAVER continue to work together, users in Korea can look forward to even more seamless and connected audio experiences across the NAVER ecosystem.
