Spotify Teams Up With A BATHING APE® for a Celebration of Music and Streetwear
Earlier this year, Spotify teased a new partnership with A BATHING APE® (BAPE), and now both brands are coming together to celebrate the styles and sounds that shape global hip-hop music and streetwear culture.
The first joint project debuts today. Fans will find a reimagining of BAPE®’s iconic Shark Hoodie and College Tee—both staples in global streetwear for more than 20 years. The Spotify logo is infused with BAPE’s iconic camouflage design.
“BAPE’s rich heritage in music makes them an ideal partner for Spotify to celebrate the artists and fans who drive music and streetwear culture forward. Our first joint project together aims to do just that in ways that fans haven’t seen before,” said Marc Hazan, VP of Partnerships and Marketing at Spotify.
So how do fans find these sure-to-sell-out pieces? On November 2, they will have the chance to shop the exclusive Shark Hoodie at the BAPE STORE® LOS ANGELES.
“Music is woven into the DNA of BAPE® and is a source of inspiration for the outliers we serve. Streetwear and music are inextricably linked, and this cocreation is an opportunity for our brands to come together to be greater than the sum of our parts,” explained Mahmoud El-Salahy, CEO of A BATHING APE®. “Together, Spotify and BAPE® can serve the passion of our community with the uniform and the soundtrack for their life.”
To that end, BAPE® is redesigning the cover of Spotify’s flagship hip-hop playlist, RapCaviar, for a limited time, featuring Tennessee rapper GloRilla. With more than 18 million saves on the platform, RapCaviar has long been the place where listeners go to find the latest tracks that are taking over the hip-hop world—plus, it’s an aspirational playlist for the next generation of rappers.
Fans will also notice billboard ads across the U.S. and the U.K. that feature exclusive designs from the Spotify x BAPE® partnership. And that’s not the only place the bespoke visuals will appear. As part of Spotify’s first-of-its-kind partnership with FC Barcelona, on October 20 the LED screens during Barça’s match against Sevilla will also feature designs from the collaboration.
