GATHER ’ROUND

Level Up Your Holiday Season With Spotify Jam

As we gather together with friends and family this holiday season, music helps amplify the memories we’ll make. Spotify Jam is one way to create a personalized real-time listening experience that makes every festive moment even more memorable. With Jam, Premium listeners can invite others to contribute through a shared queue. The feature is a great way to reminisce over old favorites and show off new song obsessions. 

In 2023, we saw a record-breaking number of users create a Jam on Christmas Day and New Year’s Eve—with the number of users joining a Jam session on New Year’s Eve nearly doubling. The groups got larger, too. As people rang in the New Year, we saw a tenfold increase in Jams with six or more participants.

Don’t get left out of the fun: Here are three ways you can make the most out of Jam this holiday season: 

1. Jam on your smart TV

Easily Jam from any room at home with your smart TV. Your friends and family can seamlessly join the Jam from their own devices by scanning the QR code on the screen. 

2. Listening in the car

When you’re on the go, let your passengers drive the music. We’ve seen that handing over control of the playlist has become increasingly popular, with users’ starting the Jam in the car increasing by tenfold in the last year. As long as your Bluetooth is enabled, passengers can join the Jam, see group recommendations, and add songs to the queue that are bound to be crowd pleasers. 

3. Jam with friends near or far

Whether you’re together or apart, Premium users can Jam with friends. If you’re in the same room, a Premium listener can invite anyone to the Jam by simply turning on Bluetooth and tapping your phones together to join. You can also hit “Share” to send a share link through text, SMS, social media, and more. For those in your household, anyone on the same Wi-Fi network will be prompted to join the Jam as soon as they open Spotify.

With Jam, we’re giving Free and Premium users another way to connect more deeply with the artists, songs, and albums that unite them. Plus, Premium listeners can join from wherever they are, whether they’re in the same room or across the world this holiday season.