Wrapped

Get to Know Your Music Listening Personality from 2022 Wrapped

November 30, 2022

Do you mostly listen to the same artists over and over (and over) again, or are you constantly on the hunt for something new? How about when it comes to classic tracks or recent releases? With music, everyone listens just a little bit differently, which is something 2022 Wrapped celebrates. In your personalized Wrapped experience, you may have noticed a new feature: Your Listening Personality.

Your Listening Personality is made up of four metrics. Here’s how you can think about them:

Familiarity (F) vs. Exploration (E)

Do you mostly listen to your favorite artists over and over (Familiarity), or do you sample a lot of new artists (Exploration)?

Loyalty (L) vs. Variety (V)

Do you find yourself going back to the same tracks and playing them on repeat (Loyalty) or do you like to spin through a lot of music before repeating (Variety)?

Timelessness (T) vs. Newness (N)

Do you listen to brand new music right when it comes out (Newness), or do you wander the vast catalog of all the music ever made (Timelessness)? 

Commonality (C) vs. Uniqueness (U)

Do you listen to mostly popular artists along with millions of fellow fans (Commonality) or do you look deeper for someone less well known (Uniqueness)?

Your Listening Personality is a new feature that not only tells you about the music you listen to but what that says about your music taste—bringing a whole new layer of personalization and insight to the entire Wrapped experience.

If you love personality tests—who doesn’t—you’ll love diving into the 16 possible listening personality types that we created for 2022 Wrapped.

Swipe through then tap on a card to learn more about each personality